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Vol 20, No 4 (2022) THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION Abstract  PDF
Syafruddin Chan, Kurnia Asni
 
Vol 20, No 1 (2022) A MEDIATION ANALYSIS OF COGNITIVE AND AFFECTIVE CUSTOMER TRUST IN CUSTOMER LOYALTY TOWARDS E-MARKETPLACE Abstract  PDF
Evelyn Hendriana, Siti Anjani, Alexander Dennison, Zhafira Nur Subhan
 
Vol 20, No 4 (2022) ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET Abstract  PDF
Eka Putri Innayah, Vivin Maharani Ekowati, Achmad Sani Supriyanto, Masyhuri masyhuri, Fuadah Binti Johari
 
Vol 20, No 3 (2022) STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST Abstract  PDF
Deandra Vidyanata
 
Vol 18, No 3 (2020) THE ROLE OF DINING ATMOSPHERE IN SHAPING CONSUMER TRUST AND LOYALTY TO IMPROVE THE COMPETITIVENESS OF LOCAL COFFEE SHOPS Abstract  PDF
Stevia Septiani, Alim Setiawan Slamet, Farhana Farhana
 
Vol 16, No 3 (2018) THE ROLE OF PERFORMANCE FEEDBACK QUALITY TO REDUCE THE PROPENSITY TO CREATE BUDGETARY SLACK AT PRIVATE UNIVERSITY Abstract  PDF
Febriana Dwi Rismayanti, Putu Indrajaya Lembut, Dian Wijayanti
 
Vol 19, No 2 (2021) ANALYSIS OF THE EFFECT OF MARKETING MIX ON CONSUMER TRUST AND SATISFACTION ON ONLINE PURCHASING OF ORGANIC FOOD DURING THE OUTBREAK OF THE COVID-19 Abstract  PDF
Syahrizal Maulana, Mukhamad Najib, Ma’mun Sarma
 
Vol 20, No 4 (2022) DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE? Abstract  PDF
Syahmardi Yacob, Johannes Johannes, Edward Edward
 
Vol 16, No 3 (2018) ANTECEDENTS OF RETAILER TRUST ON SUPPLIER TO CREATE LONG TERM RELATIONSHIP Abstract  PDF
Ery Sulistyorini, Dodi Wirawan Irawanto, Mintarti Rahayu
 
Vol 18, No 4 (2020) TRUST AND PERCEIVED BENEFIT AS ANTECEDENTS OF REUSE INTENTION IN MOBILE PAYMENT SERVICES Abstract  PDF
Ajeng Putri Narahdita, Siti Aisjah, Nur Kusniyah
 
Vol 18, No 3 (2020) BUILDING CONSUMER SATISFACTION TO IMPROVE CONSUMER TRUST THROUGH SERVICE QUALITY AND CONSUMER EXPERIENCE IN JNE PEKANBARU Abstract  PDF
Achmad Tavip Junaedi, Evelyn Wijaya, Megawati Manullang
 
Vol 20, No 1 (2022) THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND SOCIAL INFLUENCE TOWARD INTENTION TO USE MEDIATED BY TRUST Abstract  PDF
Ilham Agung Kurniawan, Mugiono Mugiono, Risna Wijayanti
 
Vol 16, No 4 (2018) PROCEDURAL FAIRNESS AS INTERVENING VARIABLE BETWEEN VOICE AND PERFORMANCE EVALUATION FORMALITY ON TRUST Abstract  PDF
Jeremia Allan Prasetya, Dian Wijayanti
 
Vol 16, No 3 (2018) THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK Abstract  PDF
Rr. Fradiani Eka Yudiarti, Astrid Puspaningrum
 
Vol 20, No 1 (2022) REVIEW OF CUSTOMER EXPERIENCE, PERCEIVED EFFECTIVENESS OF E-COMMERCE INSTITUTIONAL MECHANISMS, AND REPURCHASE INTENTION FROM THE PERSPECTIVE OF EXPECTATION-CONFIRMATION THEORY Abstract  PDF
Piji Pakarti, Basu Swastha Dharmmesta, Sahid Susilo Nugroho, Bayu Sutikno
 
Vol 19, No 4 (2021) THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR Abstract  PDF
Dewi Mustikasari Immanuel, Alexandria Bianda H. S.
 
Vol 19, No 1 (2021) BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR’S ROLE Abstract  PDF
Angga Febrian, Muhtad Fadly
 
Vol 20, No 4 (2022) MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL Abstract  PDF
Noni Setyorini, Qristin Violinda, Arisul Ulumudin, Erandi Jinadari Wattegama
 
Vol 19, No 1 (2021) SUSTAINABILITY OF FAMILY BUSINESS: MILLENNIALS INTENTION TO STAY IN THE FAMILY BUSINESS AS THE RESULT OF STEWARDSHIP CLIMATE, MEDIATED BY SUCCESSOR’S TRUST AND SOCIOEMOTIONAL WEALTH Abstract  PDF
Irzal Riznika, Thomas Stefanus Kaihatu
 
Vol 15, No 3 (2017) THE EFFECT OF TRUST, RISK, AND WEB DESIGN ON CONSUMER INTENTION BY MEANS OF CONSUMER ATTITUDE TO PURCHASE ONLINE Abstract  PDF
Bayu Anugerah Perdana Wijaya Putra, Fatchur Rochman, Noermijati Noermijati
 
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