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Vol 20, No 4 (2022) THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION Abstract  PDF
Syafruddin Chan, Kurnia Asni
 
Vol 21, No 3 (2023) DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0? Abstract  PDF
Sayyidah Hafidhatul Ilmi, Eric Harianto, Riduan Mas’ud, Muhammad Azizurrohman
 
Vol 21, No 3 (2023) HOW BRAND TRUST MAKES PRICE AND SERVICE QUALITY SATISFY CUSTOMER INFORMATION TECHNOLOGY Abstract  PDF
Umbas Krisnanto, Fiksa Atlita Natanugraha
 
Vol 21, No 3 (2023) EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS Abstract  PDF
Abimanyu Tuwuh Sembhodo, Sumiyarto Sumiyarto, Dwi Widiastri, Rushli Fauzan
 
Vol 20, No 1 (2022) A MEDIATION ANALYSIS OF COGNITIVE AND AFFECTIVE CUSTOMER TRUST IN CUSTOMER LOYALTY TOWARDS E-MARKETPLACE Abstract  PDF
Evelyn Hendriana, Siti Anjani, Alexander Dennison, Zhafira Nur Subhan
 
Vol 21, No 2 (2023) TRUST, SATISFACTION, AND LOYALTY OF ISLAMIC BANK CUSTOMERS: ROLE OF RELIGIOSITY Abstract  PDF
Evelyn Wijaya, Achmad Tavip Junaedi, Luciana Fransisca, Stefani Chandra, Suyono Suyono
 
Vol 20, No 4 (2022) ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET Abstract  PDF
Eka Putri Innayah, Vivin Maharani Ekowati, Achmad Sani Supriyanto, Masyhuri masyhuri, Fuadah Binti Johari
 
Vol 20, No 3 (2022) STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST Abstract  PDF
Deandra Vidyanata
 
Vol 21, No 3 (2023) THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, E-SERVICE QUALITY TO CUSTOMER TRUST IN PURCHASING DIGITAL PRODUCT AT THE MARKETPLACE Abstract  PDF
Erwin Halim, Lucyana Claudia, Marylise Hebrard
 
Vol 18, No 3 (2020) THE ROLE OF DINING ATMOSPHERE IN SHAPING CONSUMER TRUST AND LOYALTY TO IMPROVE THE COMPETITIVENESS OF LOCAL COFFEE SHOPS Abstract  PDF
Stevia Septiani, Alim Setiawan Slamet, Farhana Farhana
 
Vol 16, No 3 (2018) THE ROLE OF PERFORMANCE FEEDBACK QUALITY TO REDUCE THE PROPENSITY TO CREATE BUDGETARY SLACK AT PRIVATE UNIVERSITY Abstract  PDF
Febriana Dwi Rismayanti, Putu Indrajaya Lembut, Dian Wijayanti
 
Vol 19, No 2 (2021) ANALYSIS OF THE EFFECT OF MARKETING MIX ON CONSUMER TRUST AND SATISFACTION ON ONLINE PURCHASING OF ORGANIC FOOD DURING THE OUTBREAK OF THE COVID-19 Abstract  PDF
Syahrizal Maulana, Mukhamad Najib, Ma’mun Sarma
 
Vol 20, No 4 (2022) DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE? Abstract  PDF
Syahmardi Yacob, Johannes Johannes, Edward Edward
 
Vol 16, No 3 (2018) ANTECEDENTS OF RETAILER TRUST ON SUPPLIER TO CREATE LONG TERM RELATIONSHIP Abstract  PDF
Ery Sulistyorini, Dodi Wirawan Irawanto, Mintarti Rahayu
 
Vol 18, No 4 (2020) TRUST AND PERCEIVED BENEFIT AS ANTECEDENTS OF REUSE INTENTION IN MOBILE PAYMENT SERVICES Abstract  PDF
Ajeng Putri Narahdita, Siti Aisjah, Nur Kusniyah
 
Vol 18, No 3 (2020) BUILDING CONSUMER SATISFACTION TO IMPROVE CONSUMER TRUST THROUGH SERVICE QUALITY AND CONSUMER EXPERIENCE IN JNE PEKANBARU Abstract  PDF
Achmad Tavip Junaedi, Evelyn Wijaya, Megawati Manullang
 
Vol 20, No 1 (2022) THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND SOCIAL INFLUENCE TOWARD INTENTION TO USE MEDIATED BY TRUST Abstract  PDF
Ilham Agung Kurniawan, Mugiono Mugiono, Risna Wijayanti
 
Vol 16, No 4 (2018) PROCEDURAL FAIRNESS AS INTERVENING VARIABLE BETWEEN VOICE AND PERFORMANCE EVALUATION FORMALITY ON TRUST Abstract  PDF
Jeremia Allan Prasetya, Dian Wijayanti
 
Vol 16, No 3 (2018) THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK Abstract  PDF
Rr. Fradiani Eka Yudiarti, Astrid Puspaningrum
 
Vol 20, No 1 (2022) REVIEW OF CUSTOMER EXPERIENCE, PERCEIVED EFFECTIVENESS OF E-COMMERCE INSTITUTIONAL MECHANISMS, AND REPURCHASE INTENTION FROM THE PERSPECTIVE OF EXPECTATION-CONFIRMATION THEORY Abstract  PDF
Piji Pakarti, Basu Swastha Dharmmesta, Sahid Susilo Nugroho, Bayu Sutikno
 
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