DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?

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Sayyidah Hafidhatul Ilmi
Management Program, Universitas Ciputra Surabaya, Indonesia
Indonesia

Eric Harianto
Management Program, Universitas Ciputra Surabaya, Indonesia
Indonesia

Riduan Mas’ud
Islamic Economics and Business, Universitas Islam Negeri Mataram, Indonesia
Indonesia

Muhammad Azizurrohman
Southern Taiwan University of Science and Technology
Taiwan, Province of China

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