EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON  HIGH-INVOLVEMENT GOODS

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Abimanyu Tuwuh Sembhodo
Faculty of Economics and Business, Universitas Indonesia
Indonesia

Sumiyarto Sumiyarto
Faculty of Economics and Business, Universitas Indonesia
Indonesia

Dwi Widiastri
Faculty of Economics and Business, Universitas Indonesia

Rushli Fauzan
Faculty of Economics and Business, Universitas Indonesia
Indonesia

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