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The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness

DOI : 10.21776/ub.jam.2024.022.01.07
Andreas Raditya , Eric Harianto , Faiza Husnayeni Nahar
83-96
Abstract : 1190
PDF : 204

ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET

DOI : 10.21776/ub.jam.2022.020.04.01
Eka Putri Innayah , Vivin Maharani Ekowati , Achmad Sani Supriyanto , Masyhuri masyhuri , Fuadah Binti Johari
753-767
Abstract : 2111
PDF : 65

The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator

DOI : 10.21776/ub.jam.2024.022.01.20
Kalimasada Kalimasada , Ainur Rofiq , Mugiono Mugiono
267-279
Abstract : 896
PDF : 217

THE INFLUENCE OF FASHION INNOVATIVENESS ON BEHAVIORAL INTENTION MEDIATED BY BRAND IMAGE AND BRAND LOVE

DOI : 10.21776/ub.jam.2023.021.1.19
Nina Deskartika Miwa , Ananda Sabil Hussein , Mintarti Rahayu
261-271
Abstract : 807
PDF : 57

Brand Image and Brand Love as Mediation of Brand Experience on Brand Loyalty in Samsung Smartphone Customers

DOI : 10.21776/ub.jam.2024.022.02.15
Helmi Afif Prasidha , Fatchur Rohman , Sunaryo Sunaryo
509-523
Abstract : 720
PDF : 88

Influence of Brand Image on Brand Loyalty Using Brand Trust and Social Media Engagement

DOI : 10.21776/ub.jam.2024.022.03.15
Nur Fitriayu Mandasari , Muhammad Ashdaq , Enny Radjab , Muhammad Nadir , Listiana Sri Mulatsih
839-850
Abstract : 870
PDF : 208

DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?

DOI : 10.21776/ub.jam.2023.021.03.01
Sayyidah Hafidhatul Ilmi , Eric Harianto , Riduan Mas’ud , Muhammad Azizurrohman
553 - 566
Abstract : 2894
PDF : 371

BRAND AWARENESS INFLUENCES BEHAVIOR TEJA MEMBERS MEMBER CLUB (TMC) ON THE SELECTION OF MEDICAL SERVICES IN HOSPITALS

DOI : 10.18202/jam23026332.15.1.08
Fahmy Rezkiah , Tita Hariyanti , Harun Al Rasyid
pp. 63-67
Abstract : 656
PDF : 8

THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO

DOI : 10.21776/ub.jam.2019.017.01.14
Neoda Farizan , Fatchur Rohman , Ananda Sabil Hussein
127-132
Abstract : 5078
PDF : 85

EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP

DOI : 10.21776/ub.jam.2020.018.01.02
Jun Young Park , Sabrina Oktaria Sihombing
14-27
Abstract : 5420
PDF : 141
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