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Issue |
Title |
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Vol 22, No 3 (2024) |
Influence of Brand Image on Brand Loyalty Using Brand Trust and Social Media Engagement |
Abstract
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Nur Fitriayu Mandasari, Muhammad Ashdaq, Enny Radjab, Muhammad Nadir, Listiana Sri Mulatsih |
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Vol 21, No 3 (2023) |
DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0? |
Abstract
PDF
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Sayyidah Hafidhatul Ilmi, Eric Harianto, Riduan Mas’ud, Muhammad Azizurrohman |
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Vol 22, No 2 (2024) |
Brand Image and Brand Love as Mediation of Brand Experience on Brand Loyalty in Samsung Smartphone Customers |
Abstract
PDF
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Helmi Afif Prasidha, Fatchur Rohman, Sunaryo Sunaryo |
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Vol 22, No 1 (2024) |
The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness |
Abstract
PDF
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Andreas Raditya, Eric Harianto, Faiza Husnayeni Nahar |
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Vol 20, No 4 (2022) |
ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET |
Abstract
PDF
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Eka Putri Innayah, Vivin Maharani Ekowati, Achmad Sani Supriyanto, Masyhuri masyhuri, Fuadah Binti Johari |
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Vol 18, No 1 (2020) |
EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP |
Abstract
PDF
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Jun Young Park, Sabrina Oktaria Sihombing |
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Vol 22, No 1 (2024) |
The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator |
Abstract
PDF
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Kalimasada Kalimasada, Ainur Rofiq, Mugiono Mugiono |
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Vol 15, No 1 (2017) |
BRAND AWARENESS INFLUENCES BEHAVIOR TEJA MEMBERS MEMBER CLUB (TMC) ON THE SELECTION OF MEDICAL SERVICES IN HOSPITALS |
Abstract
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Fahmy Rezkiah, Tita Hariyanti, Harun Al Rasyid |
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Vol 21, No 1 (2023) |
THE INFLUENCE OF FASHION INNOVATIVENESS ON BEHAVIORAL INTENTION MEDIATED BY BRAND IMAGE AND BRAND LOVE |
Abstract
PDF
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Nina Deskartika Miwa, Ananda Sabil Hussein, Mintarti Rahayu |
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Vol 20, No 3 (2022) |
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE |
Abstract
PDF
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Christina Whidya Utami, Teofilus Teofilus, Yohannes Somawiharja, Antonius Tanan, Aisyah Salsabila, Yosef Evandro Emantyo, Chia Han Tsai |
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Vol 17, No 4 (2019) |
THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION |
Abstract
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Arum Nurhandayani, Rizal Syarief, Mukhamad Najib |
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Vol 18, No 1 (2020) |
THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY |
Abstract
PDF
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Astrid Puspaningrum |
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Vol 17, No 2 (2019) |
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS |
Abstract
PDF
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Moh Erfan Arif |
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Vol 19, No 3 (2021) |
THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE |
Abstract
PDF
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Asyhari Asyhari, Sitty Yuwalliatin |
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Vol 17, No 1 (2019) |
THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO |
Abstract
PDF
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Neoda Farizan, Fatchur Rohman, Ananda Sabil Hussein |
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Vol 18, No 2 (2020) |
ANALYZING THE IMPACT OF WORD OF MOUTH AND EXPERIENCE QUALITY ON SCHOOL CHOICE DECISION THROUGH PERCEIVED VALUE AND BRAND IMAGE |
Abstract
PDF
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Maulia Shofiyah Hanum, Rofiaty Rofiaty, Agung Yuniarinto |
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Vol 16, No 2 (2018) |
THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE |
Abstract
PDF
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Arya Krisna Pramudya, Achmad Sudiro, Sunaryo Sunaryo |
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Vol 16, No 4 (2018) |
THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON LOYALTY WITH PERCEPTION OF VALUE AS A MEDIATION VARIABLE |
Abstract
PDF
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Rusdy Hasby, Dodi Wirawan Irawanto, Ananda Sabil Hussein |
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Vol 20, No 2 (2022) |
IMPROVING CUSTOMER LOYALTY WARDAH BRAND THROUGH BRAND IMAGE AND PRICE FAIRNESS: CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE |
Abstract
PDF
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Achmad Tavip Junaedi, Evelyn Wijaya, Pamuji Hari Santoso, Stefani Chandra |
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