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Vol 18, No 1 (2020) EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP Abstract  PDF
Jun Young Park, Sabrina Oktaria Sihombing
 
Vol 20, No 4 (2022) ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET Abstract  PDF
Eka Putri Innayah, Vivin Maharani Ekowati, Achmad Sani Supriyanto, Masyhuri masyhuri, Fuadah Binti Johari
 
Vol 15, No 1 (2017) BRAND AWARENESS INFLUENCES BEHAVIOR TEJA MEMBERS MEMBER CLUB (TMC) ON THE SELECTION OF MEDICAL SERVICES IN HOSPITALS Abstract  PDF
Fahmy Rezkiah, Tita Hariyanti, Harun Al Rasyid
 
Vol 21, No 1 (2023) THE INFLUENCE OF FASHION INNOVATIVENESS ON BEHAVIORAL INTENTION MEDIATED BY BRAND IMAGE AND BRAND LOVE Abstract  PDF
Nina Deskartika Miwa, Ananda Sabil Hussein, Mintarti Rahayu
 
Vol 17, No 4 (2019) THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION Abstract  PDF
Arum Nurhandayani, Rizal Syarief, Mukhamad Najib
 
Vol 20, No 3 (2022) NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE Abstract  PDF
Christina Whidya Utami, Teofilus Teofilus, Yohannes Somawiharja, Antonius Tanan, Aisyah Salsabila, Yosef Evandro Emantyo, Chia Han Tsai
 
Vol 17, No 2 (2019) THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS Abstract  PDF
Moh Erfan Arif
 
Vol 19, No 3 (2021) THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE Abstract  PDF
Asyhari Asyhari, Sitty Yuwalliatin
 
Vol 18, No 1 (2020) THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY Abstract  PDF
Astrid Puspaningrum
 
Vol 17, No 1 (2019) THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO Abstract  PDF
Neoda Farizan, Fatchur Rohman, Ananda Sabil Hussein
 
Vol 16, No 4 (2018) THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON LOYALTY WITH PERCEPTION OF VALUE AS A MEDIATION VARIABLE Abstract  PDF
Rusdy Hasby, Dodi Wirawan Irawanto, Ananda Sabil Hussein
 
Vol 18, No 2 (2020) ANALYZING THE IMPACT OF WORD OF MOUTH AND EXPERIENCE QUALITY ON SCHOOL CHOICE DECISION THROUGH PERCEIVED VALUE AND BRAND IMAGE Abstract  PDF
Maulia Shofiyah Hanum, Rofiaty Rofiaty, Agung Yuniarinto
 
Vol 16, No 2 (2018) THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE Abstract  PDF
Arya Krisna Pramudya, Achmad Sudiro, Sunaryo Sunaryo
 
Vol 20, No 2 (2022) IMPROVING CUSTOMER LOYALTY WARDAH BRAND THROUGH BRAND IMAGE AND PRICE FAIRNESS: CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Abstract  PDF
Achmad Tavip Junaedi, Evelyn Wijaya, Pamuji Hari Santoso, Stefani Chandra
 
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