Vol 21, No 3 (2023)

DOI: http://dx.doi.org/10.21776/ub.jam.2023.021.03

This issue has been available online since September 1, 2023, for the regular issue of September 2023. Authors that contributed to this issue are from Indonesia, China, France, New Zealand, Malaysia, and Germany.

Table of Contents

Articles

DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?
Sayyidah Hafidhatul Ilmi, Eric Harianto, Riduan Mas’ud, Muhammad Azizurrohman
  JAM, Vol 21, No 3 (2023),  pp. 553 - 566  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.01
Abstract | References | Current | PDF | Cover Page
THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, E-SERVICE QUALITY TO CUSTOMER TRUST IN PURCHASING DIGITAL PRODUCT AT THE MARKETPLACE
Erwin Halim, Lucyana Claudia, Marylise Hebrard
  JAM, Vol 21, No 3 (2023),  pp. 567 - 577  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.02
Abstract | References | Current | PDF | Cover Page
THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION
Syamsul Bachri, Setiawan Mandala Putra, Erwan Sastrawan Farid, Darman Darman, Arung Gihna Mayapada
  JAM, Vol 21, No 3 (2023),  pp. 578 - 592  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.03
Abstract | References | Current | PDF | Cover Page
THE FORMAL SECTOR LABOR PERFORMANCE UNDER THE SHADOW OF JOB AUTOMATION
Reny Andriyanty, Syamsul Bachri, Delila Rambe, Abdul Halim Abdul Majid
  JAM, Vol 21, No 3 (2023),  pp. 593 - 612  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.04
Abstract | References | Current | PDF | Cover Page
EXPLORING THE MINDSET TO BECOME AN ENTREPRENEUR
Denny Bernardus, Imanuel Deny Krisna Aji, Liestya Padmawidjaja, Fulgentius Danardana Murwani, Imanuel Hitipeuw, Stefan Yudana Jatiperwira
  JAM, Vol 21, No 3 (2023),  pp. 613 - 621  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.05
Abstract | References | Current | PDF | Cover Page
THE NAHDLIYAH SPIRITUAL VALUE PERSPECTIVE IN ANALYZING THE ROLE OF FINANCIAL PERFORMANCE OF MSME
Bedjo Santoso, Hendar Hendar, Zaenudin Zaenudin, Razali Bin Haron
  JAM, Vol 21, No 3 (2023),  pp. 622 - 641  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.06
Abstract | References | Current | PDF | Cover Page
SYSTEMIC ENTREPRENEURSHIP INTENTION MODEL, FAMILY BACKGROUND, AND PRIOR ENTREPRENEURIAL EXPERIENCE ON STUDENTS’ ENTREPRENEURIAL INTENTION
Suhermin Suhermin, Okto Aditya Suryawirawan, Abdul Talib Bon
  JAM, Vol 21, No 3 (2023),  pp. 642 - 658  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.07
Abstract | References | Current | PDF | Cover Page
HOW BRAND TRUST MAKES PRICE AND SERVICE QUALITY SATISFY CUSTOMER INFORMATION TECHNOLOGY
Umbas Krisnanto, Fiksa Atlita Natanugraha
  JAM, Vol 21, No 3 (2023),  pp. 659 - 670  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.08
Abstract | References | Current | PDF | Cover Page
THE INTERVENING ROLE OF E-SATISFACTION IN RELATIONSHIPS BETWEEN E-SERVICE QUALITY AND E-LOYALTY: CASE OF BNI MOBILE BANKING IN INDONESIA
Tasya Yesica Utomo, Agus Maolana Hidayat
  JAM, Vol 21, No 3 (2023),  pp. 671 - 687  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.09
Abstract | References | Current | PDF | Cover Page
THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE
Ni Made Satya Utami, I Ketut Setia Sapta, Ni Luh Gede Mahayu Dicriyani, I Made Purba Astakoni
  JAM, Vol 21, No 3 (2023),  pp. 688 - 703  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.10
Abstract | References | Current | PDF | Cover Page
GREENING THE TOURISTS: ANALYZING THE DRIVERS OF ENVIRONMENTALLY RESPONSIBLE TOURISM BEHAVIOR
Prasetyo Hadi, Ahmad Johan
  JAM, Vol 21, No 3 (2023),  pp. 704 - 717  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.11
Abstract | References | Current | PDF | Cover Page
THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS
Dari Aulia Qital, Jono M. Munandar, Muhammad Nur Aidi
  JAM, Vol 21, No 3 (2023),  pp. 718 - 736  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.12
Abstract | References | Current | PDF | Cover Page
ISLAMIC SCHOOL IMAGE AND SERVICE QUALITY ON ISLAMIC ELEMENTARY SCHOOLS: THE ROLE OF WORD OF MOUTH AS MEDIATION
Hamzah Hamzah, Miftah Syarif, Astri Ayu Purwati, Sudarno Sudarno
  JAM, Vol 21, No 3 (2023),  pp. 737 - 747  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.13
Abstract | References | Current | PDF | Cover Page
EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS
Abimanyu Tuwuh Sembhodo, Sumiyarto Sumiyarto, Dwi Widiastri, Rushli Fauzan
  JAM, Vol 21, No 3 (2023),  pp. 748 - 762  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.14
Abstract | References | Current | PDF | Cover Page
THE EFFECT OF EFFORT-REWARD IMBALANCE ON TURNOVER INTENTION MEDIATED BY BURNOUT AND WORK STRESS IN CONTRACT NURSES
Kurniawaty Kurniawaty, Muhamad Risal Tawil
  JAM, Vol 21, No 3 (2023),  pp. 763 - 783  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.15
Abstract | References | Current | PDF | Cover Page
THE ROLE OF ORGANIZATIONAL CULTURE AND PROFESSIONALISM IN IMPROVING LECTURER PERFORMANCE WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR BASED ON SPIRITUAL (OCBBOS) AS INTERVENING VARIABLES
Trias Setyowati, Wenny Murtalining Tyas, Nurul Qomariah
  JAM, Vol 21, No 3 (2023),  pp. 784 - 801  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.16
Abstract | References | Current | PDF | Cover Page
A MODEL OF HUMAN RESOURCES DEVELOPMENT TO IMPROVE THE PERFORMANCE OF EMPLOYEES
Syafwandi Syafwandi, Syafiadi Rizki Abdila
  JAM, Vol 21, No 3 (2023),  pp. 802 - 817  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.17
Abstract | References | Current | PDF | Cover Page
A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION
Sufrin Hannan, Santi Piramita, Jan Horas Vervady Purba
  JAM, Vol 21, No 3 (2023),  pp. 818 - 829  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.18
Abstract | References | Current | PDF | Cover Page
CUSTOMER SATISFACTION AS A MEDIATOR OF PRICE AND SERVICE QUALITY IN SPA'S CUSTOMERS BRAND SWITCHING BEHAVIOR
Laila Zulhijja, Surachman Surachman, Sunaryo Sunaryo
  JAM, Vol 21, No 3 (2023),  pp. 830 - 841  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.19
Abstract | References | Current | PDF | Cover Page
EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Effly Juvita Andarini, Yeshika Alversia
  JAM, Vol 21, No 3 (2023),  pp. 842 - 862  
DOI https://doi.org/10.21776/ub.jam.2023.021.03.20
Abstract | References | Current | PDF | Cover Page