Vol. 21 No. 3 (2023)

Current Issue

This issue has been available online since September 1, 2023, for the regular issue of September 2023. Authors that contributed to this issue are from Indonesia, China, France, New Zealand, Malaysia, and Germany.

Published: 09/01/2023

Articles

DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?

DOI : 10.21776/ub.jam.2023.021.03.01

Sayyidah Hafidhatul Ilmi , Eric Harianto , Riduan Masâ€™ud , Muhammad Azizurrohman

553 - 566

Abstract : 2651

PDF : 204
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DOI : 10.21776/ub.jam.2023.021.03.01
THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, E-SERVICE QUALITY TO CUSTOMER TRUST IN PURCHASING DIGITAL PRODUCT AT THE MARKETPLACE

DOI : 10.21776/ub.jam.2023.021.03.02

Erwin Halim , Lucyana Claudia , Marylise Hebrard

567 - 577

Abstract : 2453

PDF : 122
- PDF
DOI : 10.21776/ub.jam.2023.021.03.02
THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION

DOI : 10.21776/ub.jam.2023.021.03.03

Syamsul Bachri , Setiawan Mandala Putra , Erwan Sastrawan Farid , Darman Darman , Arung Gihna Mayapada

578 - 592

Abstract : 4471

PDF : 261
- PDF
DOI : 10.21776/ub.jam.2023.021.03.03
THE FORMAL SECTOR LABOR PERFORMANCE UNDER THE SHADOW OF JOB AUTOMATION

DOI : 10.21776/ub.jam.2023.021.03.04

Reny Andriyanty , Syamsul Bachri , Delila Rambe , Abdul Halim Abdul Majid

593 - 612

Abstract : 670

PDF : 9
- PDF
DOI : 10.21776/ub.jam.2023.021.03.04
EXPLORING THE MINDSET TO BECOME AN ENTREPRENEUR

DOI : 10.21776/ub.jam.2023.021.03.05

Denny Bernardus , Imanuel Deny Krisna Aji , Liestya Padmawidjaja , Fulgentius Danardana Murwani , Imanuel Hitipeuw , Stefan Yudana Jatiperwira

613 - 621

Abstract : 564

PDF : 28
- PDF
DOI : 10.21776/ub.jam.2023.021.03.05
THE NAHDLIYAH SPIRITUAL VALUE PERSPECTIVE IN ANALYZING THE ROLE OF FINANCIAL PERFORMANCE OF MSME

DOI : 10.21776/ub.jam.2023.021.03.06

Bedjo Santoso , Hendar Hendar , Zaenudin Zaenudin , Razali Bin Haron

622 - 641

Abstract : 566

PDF : 8
- PDF
DOI : 10.21776/ub.jam.2023.021.03.06
SYSTEMIC ENTREPRENEURSHIP INTENTION MODEL, FAMILY BACKGROUND, AND PRIOR ENTREPRENEURIAL EXPERIENCE ON STUDENTSâ€™ ENTREPRENEURIAL INTENTION

DOI : 10.21776/ub.jam.2023.021.03.07

Suhermin Suhermin , Okto Aditya Suryawirawan , Abdul Talib Bon

642 - 658

Abstract : 640

PDF : 12
- PDF
DOI : 10.21776/ub.jam.2023.021.03.07
HOW BRAND TRUST MAKES PRICE AND SERVICE QUALITY SATISFY CUSTOMER INFORMATION TECHNOLOGY

DOI : 10.21776/ub.jam.2023.021.03.08

Umbas Krisnanto , Fiksa Atlita Natanugraha

659 - 670

Abstract : 643

PDF : 11
- PDF
DOI : 10.21776/ub.jam.2023.021.03.08
THE INTERVENING ROLE OF E-SATISFACTION IN RELATIONSHIPS BETWEEN E-SERVICE QUALITY AND E-LOYALTY: CASE OF BNI MOBILE BANKING IN INDONESIA

DOI : 10.21776/ub.jam.2023.021.03.09

Tasya Yesica Utomo , Agus Maolana Hidayat

671 - 687

Abstract : 916

PDF : 18
- PDF
DOI : 10.21776/ub.jam.2023.021.03.09
THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE

DOI : 10.21776/ub.jam.2023.021.03.10

Ni Made Satya Utami , I Ketut Setia Sapta , Ni Luh Gede Mahayu Dicriyani , I Made Purba Astakoni

688 - 703

Abstract : 437

PDF : 7
- PDF
DOI : 10.21776/ub.jam.2023.021.03.10
GREENING THE TOURISTS: ANALYZING THE DRIVERS OF ENVIRONMENTALLY RESPONSIBLE TOURISM BEHAVIOR

DOI : 10.21776/ub.jam.2023.021.03.11

Prasetyo Hadi , Ahmad Johan

704 - 717

Abstract : 711

PDF : 24
- PDF
DOI : 10.21776/ub.jam.2023.021.03.11
THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS

DOI : 10.21776/ub.jam.2023.021.03.12

Dari Aulia Qital , Jono M. Munandar , Muhammad Nur Aidi

718 - 736

Abstract : 798

PDF : 36
- PDF
DOI : 10.21776/ub.jam.2023.021.03.12
ISLAMIC SCHOOL IMAGE AND SERVICE QUALITY ON ISLAMIC ELEMENTARY SCHOOLS: THE ROLE OF WORD OF MOUTH AS MEDIATION

DOI : 10.21776/ub.jam.2023.021.03.13

Hamzah Hamzah , Miftah Syarif , Astri Ayu Purwati , Sudarno Sudarno

737 - 747

Abstract : 362

PDF : 12
- PDF
DOI : 10.21776/ub.jam.2023.021.03.13
EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS

DOI : 10.21776/ub.jam.2023.021.03.14

Abimanyu Tuwuh Sembhodo , Sumiyarto Sumiyarto , Dwi Widiastri , Rushli Fauzan

748 - 762

Abstract : 593

PDF : 22
- PDF
DOI : 10.21776/ub.jam.2023.021.03.14
THE EFFECT OF EFFORT-REWARD IMBALANCE ON TURNOVER INTENTION MEDIATED BY BURNOUT AND WORK STRESS IN CONTRACT NURSES

DOI : 10.21776/ub.jam.2023.021.03.15

Kurniawaty Kurniawaty , Muhamad Risal Tawil

763 - 783

Abstract : 639

PDF : 22
- PDF
DOI : 10.21776/ub.jam.2023.021.03.15
THE ROLE OF ORGANIZATIONAL CULTURE AND PROFESSIONALISM IN IMPROVING LECTURER PERFORMANCE WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR BASED ON SPIRITUAL (OCBBOS) AS INTERVENING VARIABLES

DOI : 10.21776/ub.jam.2023.021.03.16

Trias Setyowati , Wenny Murtalining Tyas , Nurul Qomariah

784 - 801

Abstract : 620

PDF : 11
- PDF
DOI : 10.21776/ub.jam.2023.021.03.16
A MODEL OF HUMAN RESOURCES DEVELOPMENT TO IMPROVE THE PERFORMANCE OF EMPLOYEES

DOI : 10.21776/ub.jam.2023.021.03.17

Syafwandi Syafwandi , Syafiadi Rizki Abdila

802 - 817

Abstract : 590

PDF : 4
- PDF
DOI : 10.21776/ub.jam.2023.021.03.17
A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION

DOI : 10.21776/ub.jam.2023.021.03.18

Sufrin Hannan , Santi Piramita , Jan Horas Vervady Purba

818 - 829

Abstract : 2667

PDF : 162
- PDF
DOI : 10.21776/ub.jam.2023.021.03.18
CUSTOMER SATISFACTION AS A MEDIATOR OF PRICE AND SERVICE QUALITY IN SPA'S CUSTOMERS BRAND SWITCHING BEHAVIOR

DOI : 10.21776/ub.jam.2023.021.03.19

Laila Zulhijja , Surachman Surachman , Sunaryo Sunaryo

830 - 841

Abstract : 583

PDF : 19
- PDF
DOI : 10.21776/ub.jam.2023.021.03.19
EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

DOI : 10.21776/ub.jam.2023.021.03.20

Effly Juvita Andarini , Yeshika Alversia

842 - 862

Abstract : 772

PDF : 6
- PDF
DOI : 10.21776/ub.jam.2023.021.03.20

Vol. 21 No. 3 (2023)

Current Issue

Articles

DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?

THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, E-SERVICE QUALITY TO CUSTOMER TRUST IN PURCHASING DIGITAL PRODUCT AT THE MARKETPLACE

THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION

THE FORMAL SECTOR LABOR PERFORMANCE UNDER THE SHADOW OF JOB AUTOMATION

EXPLORING THE MINDSET TO BECOME AN ENTREPRENEUR

THE NAHDLIYAH SPIRITUAL VALUE PERSPECTIVE IN ANALYZING THE ROLE OF FINANCIAL PERFORMANCE OF MSME

SYSTEMIC ENTREPRENEURSHIP INTENTION MODEL, FAMILY BACKGROUND, AND PRIOR ENTREPRENEURIAL EXPERIENCE ON STUDENTSâ€™ ENTREPRENEURIAL INTENTION

HOW BRAND TRUST MAKES PRICE AND SERVICE QUALITY SATISFY CUSTOMER INFORMATION TECHNOLOGY

THE INTERVENING ROLE OF E-SATISFACTION IN RELATIONSHIPS BETWEEN E-SERVICE QUALITY AND E-LOYALTY: CASE OF BNI MOBILE BANKING IN INDONESIA

THE VALUE OF CATUR PURUSA ARTHA AND ENTREPRENEURSHIP ORIENTATION AS A BASE FOR MAXIMIZING SMEs PERFORMANCE

GREENING THE TOURISTS: ANALYZING THE DRIVERS OF ENVIRONMENTALLY RESPONSIBLE TOURISM BEHAVIOR

THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS

ISLAMIC SCHOOL IMAGE AND SERVICE QUALITY ON ISLAMIC ELEMENTARY SCHOOLS: THE ROLE OF WORD OF MOUTH AS MEDIATION

EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS

THE EFFECT OF EFFORT-REWARD IMBALANCE ON TURNOVER INTENTION MEDIATED BY BURNOUT AND WORK STRESS IN CONTRACT NURSES

THE ROLE OF ORGANIZATIONAL CULTURE AND PROFESSIONALISM IN IMPROVING LECTURER PERFORMANCE WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR BASED ON SPIRITUAL (OCBBOS) AS INTERVENING VARIABLES

A MODEL OF HUMAN RESOURCES DEVELOPMENT TO IMPROVE THE PERFORMANCE OF EMPLOYEES

A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION

CUSTOMER SATISFACTION AS A MEDIATOR OF PRICE AND SERVICE QUALITY IN SPA'S CUSTOMERS BRAND SWITCHING BEHAVIOR

EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

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