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ASSESSING THE EFFECT OF ONLINE LEARNING SERVICE QUALITY ON CUSTOMER RETENTION THROUGH CUSTOMER SATISFACTION AS MEDIATION VARIABLE IN THE CULINARY STUDY PROGRAM BACHELOR DEGREE DURING THE COVID-19 PANDEMIC

DOI : 10.21776/ub.jam.2023.021.02.20
Fabiola Leoparjo , Eric Harianto , Riduan Mas’ud , Gunawan Bata Ilyas , Yulia Nur Hasanah
534 - 552
Abstract : 791
PDF : 53

DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?

DOI : 10.21776/ub.jam.2023.021.03.01
Sayyidah Hafidhatul Ilmi , Eric Harianto , Riduan Mas’ud , Muhammad Azizurrohman
553 - 566
Abstract : 2608
PDF : 172

THE PHENOMENON OF DISCOMFORT TOWARD ORGANIZATIONAL CHANGE MODERATED BY EMPOWERING LEADERSHIP

DOI : 10.21776/ub.jam.2023.021.04.01
Eric Harianto , Teofilus Teofilus , Denny Bernardus Kurnia Wahyudono , Alviano Herbert Menny , Muhammad Azizurrohman
863-875
Abstract : 848
PDF : 18

The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness

DOI : 10.21776/ub.jam.2024.022.01.07
Andreas Raditya , Eric Harianto , Faiza Husnayeni Nahar
83-96
Abstract : 1011
PDF : 74

EXPLAINING THE ROLE OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER SATISFACTION

DOI : 10.21776/ub.jam.2023.021.1.09
Tri Cahyono , Christian Herdinata , Eric Harianto , Tikristini Olasode
128-142
Abstract : 711
PDF : 38

PARENTS’ DECISIONS IN CHOOSING K-12 EDUCATION DURING THE COVID-19 PANDEMIC: AN EXPLORATORY FACTOR ANALYSIS

DOI : 10.21776/ub.jam.2022.020.04.04
Eric Harianto , Damelina Tambunan , Liliana Dewi , Yuwono Marta Dinata
796-808
Abstract : 568
PDF : 11

THE ROLE OF TQM AND ORGANIZATIONAL CULTURE ON OPERATIONAL PERFORMANCE

DOI : 10.21776/ub.jam.2021.019.04.20
Catherine Tanjoyo , Eric Harianto , Timotius Febry Christian W. Sutrisno
938 – 948
Abstract : 997
PDF : 45

Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust

DOI : 10.21776/ub.jam.2024.022.03.07
Fatmah Cholid Bawazir , Eric Harianto , Muhammad Azizurrohman
694-712
Abstract : 565
PDF : 115

CREDIT RISK MANAGEMENT CONTROL ON SME SEGMENT: STUDY CASE OF XYZ BANK BRANCH SURABAYA

DOI : 10.21776/ub.jam.2022.020.02.17
Ludmila Mayasari , Eric Harianto , Riduan Mas’ud , Uzair Albazi , Nursaid Nursaid
412 – 426
Abstract : 1421
PDF : 34
1 - 9 of 9 items