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EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS

DOI : 10.21776/ub.jam.2023.021.03.14
Abimanyu Tuwuh Sembhodo , Sumiyarto Sumiyarto , Dwi Widiastri , Rushli Fauzan
748 - 762
Abstract : 611
PDF : 30

PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION

DOI : 10.21776/ub.jam.2022.020.04.05
Abimanyu Tuwuh Sembhodo , Adya Hermawati , Endang Fatmawati , I Wayan Ruspendi Junaedi , Shujahat Ali
809-819
Abstract : 1402
PDF : 38

THE ROLE OF PERSONALITY ASPECTS AND EMPLOYEE COMMITMENTS AS AM EFFORT TO MAXIMIZE WORK PERFORMANCE

DOI : 10.21776/ub.jam.2022.020.01.13
Abimanyu Tuwuh Sembhodo , Adya Hermawati , Sodik Sodik , Syamsul Bahri , Syahruddin Syahruddin , Shujahat Ali
128-135
Abstract : 431
PDF : 3

Enhancing Growth in Tourism SMEs: A Decision-Making Framework Utilizing the Analytic Hierarchy Process

DOI : 10.21776/ub.jam.2024.022.03.16
Adya Hermawati , Abimanyu Tuwuh Sembhodo , Endang Fatmawati , Sylvia Fettry , Teguh Setiawan Wibowo
851-863
Abstract : 181
PDF : 19
1 - 4 of 4 items