EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

Effly Juvita Andarini, Yeshika Alversia

Abstract


Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses. In its development, private labels have evolved into brands that pay attention to value and sustainability. A brand category in Indonesia involves SMEs as product suppliers for PLB. This study examines the influence of factors related to the store on the perception of private-label products produced by SMEs. This study collects online data from 441 Indonesian respondents who are Alfamart and Indomaret customers aged 18 or above and have shopped in the last 3 (three) months, using the non-probability sampling method with a purposive sampling technique. The collected data were tested using SEM Partial Least Squares analysis. The results reflect that store loyalty and brand image have a significant positive impact on attitudes toward buying private labels. In contrast, store loyalty and price consciousness have the least significant positive impact. On the other hand, perceived risk was was found to have a significant negative effect. The Brand Category was found to be moderating in Store Loyalty and Brand Image antecedent variables. This study is expected to be useful for academics and marketing practitioners by expanding private-label studies, especially in relation to SMEs as producers. Moreover, retailers can consider involving more SMEs in their private-label business, which will positively impact society.


Keywords


Brand Category; Private-Label; Purchase Intention; SMEs

Full Text:

PDF

References


Abboud, S. 2021. Consumer Perceptions of Private Label Brands in Lebanon. The EUrASEANs: Journal on Global Socio-Economic Dynamics, 4(4(29)), pp. 55–69. DOI: https://doi.org/10.35678/2539-5645.4(29).2021.55-69.

Abril, C., Rodriguez-Cánovas, B., Ailawadi, K. L., Pauwels, K., Steenkamp, J. B. E. M., Aldousari, A. A., Yasmin, F., Ab Yajid, M. S., Ahmed, Z. U., Bao, Y. Y., Bao, Y. Y., Sheng, S., Beneke, J., Carter, S., Zimmerman, N., Beristain, J. J., Zorrilla, P., Chan Choi, S., Coughlan, A. T., and Dekimpe, M. G. 2015. The Development of a Consumer Value Proposition of Private Label Brands and the Application There in a South African Retail Context. Journal of Retailing and Consumer Services, 25(2), pp. 179–188. DOI: https://doi.org/10.1016/j.jretconser.2015.03.002.

Agarwal, S., Agarwal, Y., and Patel, I. 2018. The Effect of Store Image and Private Label Brands on Sales of Women’s Apparel in Bangalore. International Journal of Advance Research and Development, 3(2), pp. 199–201.

Ajzen, I. 2015. Consumer Attitudes and Behavior : The Theory of Planned Behavior Applied to Food Consumption Decisions. February, pp. 121–138. DOI: https://doi.org/10.13128/REA-18003.

Ajzen, I. and Fishbein, M. 2000. Attitudes and the Attitude-Behavior Relation: Reasoned and Automatic Processes. European Review of Social Psychology, 11(1), pp. 1–33. DOI: https://doi.org/10.1080/14792779943000116.

Aldousari, A. A., Yasmin, F., Ab Yajid, M. S., and Ahmed, Z. U. 2017. Consumer Evaluations of Store Brands: Effects of Product-Perceived Risks. Journal of Transnational Management, 22(2), pp. 71–90. DOI: https://doi.org/10.1080/15475778.2017.1302782.

Alfamart. 2015. Alfamart Libatkan Ratusan Pemasok. https://alfamartku.com/blog/2015/05/alfamart-libatkan-ratusan-pemasok?lang=id.

Aull, B., Kuijipers, D., and Laubli, D. 2022. The State of Grocery Around the World. https://www.mckinsey.com/industries/retail/our-insights/the-state-of-grocery-retail-around-the-world.

Begley, S. and McOuat, A. 2020. Turning Private Labels into Powerhouse Brands. https://www.mckinsey.com/industries/retail/our-insights/turning-private-labels-into-powerhouse-brands.

Beneke, J. and Carter, S. 2015. The Development of a Consumer Value Proposition of Private Label Brands and the Application Thereof in a South African Retail Context. Journal of Retailing and Consumer Services, 25, pp. 22–35. DOI: https://doi.org/10.1016/j.jretconser.2015.03.002.

Beneke, J., Flynn, R., Greig, T., and Mukaiwa, M. 2013. The Influence of Perceived Product Quality, Relative Price and Risk on Customer Value and Willingness to Buy: A Study of Private Label Merchandise. Journal of Product and Brand Management, 22. DOI: https://doi.org/10.1108/JPBM-02-2013-0262.

Beristain, J. J. and Zorrilla, P. 2011. The Relationship between Store Image and Store Brand Equity: A Conceptual Framework and Evidence from Hypermarkets. Journal of Retailing and Consumer Services, 18(6), pp. 562–574. DOI: https://doi.org/10.1016/j.jretconser.2011.08.005.

Boyle, P. J., Kim, H., and Lathrop, E. S. 2018. The Relationship between Price and Quality in Durable Product Categories with Private Label Brands. Journal of Product and Brand Management, 27(6), pp. 647–660. DOI: https://doi.org/10.1108/JPBM-09-2017-1590.

Calvo-Porral, C. and Mangin, J.-P. 2016. Food Private Label Brands: The Role of Consumer Trust on Loyalty and Purchase Intention. British Food Journal, 118, pp. 1–18. DOI: https://doi.org/10.1108/BFJ-08-2015-0299.

Chen, J., Narasimhan, O., John, G., and Dhar, T. 2010. An Empirical Investigation of Private Label Supply by National Label Producers. Marketing Science, 29(4), pp. 738–755. DOI: https://doi.org/10.1287/mksc.1090.0554.

Cho, Y. S., Rha, H.-S., and Burt, S. 2015. The Impact of Customer Awareness of Manufacturer Name Disclosure on Retail Brand Attitudes and Loyalty in Korea. Journal of Retailing and Consumer Services, 22, pp. 128–137. DOI: https://doi.org/https://doi.org/10.1016/j.jretconser.2014.10.008.

Cho, Y. S., Rha, H. S., and Burt, S. 2015b. The Impact of Customer Awareness of Manufacturer Name Disclosure on Retail Brand Attitudes and Loyalty in Korea. Journal of Retailing and Consumer Services, 22, pp. 128–137. DOI: https://doi.org/10.1016/j.jretconser.2014.10.008.

Choi, S. C. and Coughlan, A. T. 2006. Private Label Positioning: Quality versus Feature Differentiation from the National Brand. Journal of Retailing, 82(2), pp. 79–93. DOI: https://doi.org/10.1016/j.jretai.2006.02.005.

Cornelius, B., Natter, M., and Faure, C. 2010. How Storefront Displays Influence Retail Store Image. Journal of Retailing and Consumer Services, 17(2), pp. 143–151. DOI: https://doi.org/10.1016/j.jretconser.2009.11.004.

Cuneo, A., Milberg, S., Benavente, J., and Palacios-Fenech, J. 2014. The Growth of Private Label Brands: A Worldwide Phenomenon?. Journal of International Marketing, 23, 150206070519007. DOI: https://doi.org/10.1509/jim.14.0036.

Cuneo, A., Milberg, S. J., Alarcon-del-Amo, M. del C., and Lopez-Belbeze, P. 2019. Private Label and Manufacturer Brand Choice in a New Competitive Reality: Strategic Directions and the Future of Brands. European Management Journal, 37(1), pp. 117–128. DOI: https://doi.org/10.1016/j.emj.2018.05.003.

Collins, Collleen and Lindley, Tara. 2003. Store Brands and Retail Differentiation: The Influence of Store Image and Store Brand Attitude on Store Own Brand Perceptions. Journal of Retailing and Consumer Services, 10, pp. 345-352. DOI: 10.1016/S0969-6989(02)00054-1.

Czeczotko, M., Górska-Warsewicz, H., and Laskowski, W. 2020. Towards Sustainable Private Labels- What is the Consumer Behavior Relating to Private Labels in the UK and Poland?. Sustainability (Switzerland), 12(15). DOI: https://doi.org/10.3390/su12156035.

Databoks. 2021. Jumlah Gerai Minimarket Meningkat 39% pada 2020. Databoks. https://databoks.katadata.co.id/datapublish/2021/11/25/jumlah-gerai-minimarket-meningkat-39-pada-2020.

Dawes, J. and Nenycz-Thiel, M. 2013. Analyzing the Intensity of Private Label Competition across Retailers. Journal of Business Research, 66(1), pp. 60–66. DOI: https://doi.org/10.1016/j.jbusres.2011.07.023.

Delgado-Ballester, E., Hernandez-Espallardo, M., and Rodriguez-Orejuela, A. 2014. Store Image Influences in Consumers’ Perceptions of Store Brands: The Moderating Role of Value Consciousness. European Journal of Marketing, 48, pp. 1850–1869. DOI: https://doi.org/10.1108/EJM-02-2012-0087.

Dhaliwal, A., Singh, D. P., and Paul, J. 2020. The Consumer Behavior of Luxury Goods: A Review and Research Agenda. Journal of Strategic Marketing, 00(00), pp. 1–27. DOI: https://doi.org/10.1080/0965254X.2020.1758198.

Diallo, M. 2020. Perceived Image and Attitude towards Private Label Brands in Emerging Countries: What Moderation of Store Association to a Local or International Retailer?. Recherche et Applications En Marketing (English Edition), 35, pp. 52–78. DOI: https://doi.org/10.1177/2051570720959866

Diallo, M. F. 2012. Effects of Store Image and Store Brand Price-Image on Store Brand Purchase Intention: Application to an Emerging Market. Journal of Retailing and Consumer Services, 19(3), pp. 360–367. DOI: https://doi.org/10.1016/j.jretconser.2012.03.010.

Diallo, M. F. and Siqueira, J. R. 2017. How Previous Positive Experiences with Store Brands Affect Purchase Intention in Emerging Countries: A Comparison between Brazil and Colombia. International Marketing Review, 34(4), pp. 536–558. DOI: https://doi.org/10.1108/IMR-07-2014-0224.

Dixit, S. K. and Maurya, S. K. 2021. Factors Affecting Attitude towards Private Label Grocery Purchases by Indian Consumers. LBS Journal of Management and Research, 19(1), pp. 38–51. DOI: https://doi.org/10.5958/0974-1852.2021.00003.1.

do Vale, R. C., Verga-Matos, P., and Caiado, J. 2016. The Impact of Private Labels on Consumer Store Loyalty: An Integrative Perspective. Journal of Retailing and Consumer Services, 28, pp. 179–188. DOI: https://doi.org/10.1016/j.jretconser.2015.10.003.

Dolbec, P. Y. and Chebat, J. C. 2013. The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity. Journal of Retailing, 89(4), pp. 460–466. DOI: https://doi.org/10.1016/j.jretai.2013.06.003.

Erdil, T. S. 2015. Effects of Customer Brand Perceptions on Store Image and Purchase Intention: An Application in Apparel Clothing. Procedia - Social and Behavioral Sciences, 207, pp. 196–205. DOI: https://doi.org/10.1016/j.sbspro.2015.10.088.

Evans, N. and Sawyer, J. 2010. CSR and Stakeholders of Small Businesses in Regional South Australia. Social Responsibility Journal, 6(3), pp. 433–451. DOI: https://doi.org/10.1108/17471111011064799.

Fishbein, M. and Ajzen, I. 1975. Belief, Attitude, Intention, and Behaviour: An Introduction to Theory and Research, Vol. 27.

Fraj-Andrés, E., López-Pérez, M. E., Melero-Polo, I., and Vázquez-Carrasco, R. 2012. Company Image and Corporate Social Responsibility: Reflecting with SMEs’ Managers. Marketing Intelligence and Planning, 30(2), pp. 266–280. DOI: https://doi.org/10.1108/02634501211212019.

Garrett, T. C., Lee, S., and Chu, K. 2017. A Store Brand’s Country-of-Origin or Store Image: What Matters to Consumers?. International Marketing Review, 34(2), pp. 272–292. DOI: https://doi.org/10.1108/IMR-03-2015-0083.

González-Benito, Óscar and Martos-Partal, Mercedes. 2012. Role of Retailer Positioning and Product Category on the Relationship Between Store Brand Consumption and Store Loyalty. Journal of Retailing, 88, pp. 236-249. DOI: 10.1016/j.jretai.2011.05.003.

Gielens, K., Ma, Y., Namin, A., Sethuraman, R., Smith, R. J., Bachtel, R. C., and Jervis, S. 2021. The Future of Private Labels: Towards a Smart Private Label Strategy. Journal of Retailing, 97(1), pp. 99–115. DOI: https://doi.org/10.1016/j.jretai.2020.10.007.

Girard, T., Trapp, P., Pinar, M., Gulsoy, T., and Boyt, T. E. 2017. Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants. Journal of Marketing Theory and Practice, 25(1), pp. 39–56. DOI: https://doi.org/10.1080/10696679.2016.1236662.

Graciola, A. P., De Toni, D., Milan, G. S., and Eberle, L. 2020. Mediated-Moderated Effects: High and Low Store Image, Brand Awareness, Perceived Value from Mini and Supermarkets Retail Stores. Journal of Retailing and Consumer Services, 55(February), pp. 102117. DOI: https://doi.org/10.1016/j.jretconser.2020.102117.

Hair, J., Howard, M., and Nitzl, C. 2020. Assessing Measurement Model Quality in PLS-SEM Using Confirmatory Composite Analysis. Journal of Business Research, 109, pp. 101-110. DOI: 10.1016/j.jbusres.2019.11.069.

Hewer, P., Brownlie, D., and Kerrigan, F. 2013. The Exploding Plastic Inevitable: Branding Being, Brand Warhol and the Factory Years. Scandinavian Journal of Management, 29, pp. 184–193. DOI: https://doi.org/10.1016/j.scaman.2013.03.004.

Hyman, M., Kopf, D., and Lee, D. 2010. Review of Literature - Future Research Suggestions: Private Label Brands: Benefits, Success Factors and Future Research. Journal of Brand Management, 17, pp. 368–389. DOI: https://doi.org/10.1057/bm.2009.33.

Irfan, W., Siddiqui, D. A., and Ahmed, W. 2019. Creating and Retaining Customers: Perspective from Pakistani Small and Medium Retail Stores. International Journal of Retail and Distribution Management, 47(4), pp. 350–367. DOI: https://doi.org/10.1108/IJRDM-03-2018-0045.

Jiang, Y. and Stylos, N. 2021. Triggers of Consumers’ Enhanced Digital Engagement and the Role of Digital Technologies in Transforming the Retail Ecosystem during COVID-19 Pandemic. Technological Forecasting and Social Change, 172(November 2020), pp. 121029. DOI: https://doi.org/10.1016/j.techfore.2021.121029.

Kakkos, N., Trivellas, P., and Sdrolias, L. 2015. Identifying Drivers of Purchase Intention for Private Label Brands. Preliminary Evidence from Greek Consumers. Procedia - Social and Behavioral Sciences, 175(March), pp. 522–528. DOI: https://doi.org/10.1016/j.sbspro.2015.01.1232.

Kalyanaram, G. and Winer, R. S. 2022. Behavioral Response to Price: Data-Based Insights and Future Research for Retailing. Journal of Retailing, 98(1), pp. 46–70. DOI: https://doi.org/https://doi.org/10.1016/j.jretai.2022.02.009.

Kasotakis, D. and Chountalas, P. 2015. Consumer Attitudes towards Private Label Products: An Empirical Investigation. September 2014. DOI: https://doi.org/10.13140/RG.2.1.4585.3282.

Kaswengi, J. and Diallo, M. F. 2015. Consumer Choice of Store Brands across Store Formats: A Panel Data Analysis under Crisis Periods. Journal of Retailing and Consumer Services, 23, pp. 70–76. DOI: https://doi.org/10.1016/j.jretconser.2014.12.003.

Keller, K. L. 1993. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), pp. 1–22. DOI: https://doi.org/10.1177/002224299305700101.

Konuk, F. A. 2018. The Role of Store Image, Perceived Quality, Trust and Perceived Value in Predicting Consumers’ Purchase Intentions towards Organic Private Label Food. Journal of Retailing and Consumer Services, 43(March), pp. 304–310. DOI: https://doi.org/10.1016/j.jretconser.2018.04.011.

Kocisiarova, I. and Nagyova, L. 2014. Private Label: The Chance to Increase the Consumers’ Interest in a Proper Retail Chain. Proceedings from IX. International Conference on Applied Business Research, pp. 482–497. Brno, Czech Republic.

Kotler, P. and Keller, K. L. 2012. Marketing Management. 14th Edition. Pearson Education.

Kukar-Kinney, M., Ridgway, N. M., and Monroe, K. B. 2012. The Role of Price in the Behavior and Purchase Decisions of Compulsive Buyers. Journal of Retailing, 88(1), pp. 63–71. DOI: https://doi.org/https://doi.org/10.1016/j.jretai.2011.02.004.

Kumar, V., Anand, A., and Song, H. 2017. Future of Retailer Profitability: An Organizing Framework. Journal of Retailing, 93(1), pp. 96–119. DOI: https://doi.org/https://doi.org/10.1016/j.jretai.2016.11.003.

Lamey, L., Deleersnyder, B., Dekimpe, M., and Steenkamp, J.-B. 2007. How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe. Journal of Marketing, 71, pp. 1–15. DOI: https://doi.org/10.1509/jmkg.71.1.001.

Liang, I. C. I. P. J. 2015. Marketing Intelligence and Planning Article information. Marketing Intelligence and Planning, 32(4), pp. 413–435.

Lin, H. H., Li, H. T., Wang, Y. S., Tseng, T. H., Kao, Y. L., and Wu, M. Y. 2017. Predicting Customer Lifetime Value for Hypermarket Private Label Products. Journal of Business Economics and Management, 18(4), pp. 619–635. DOI: https://doi.org/10.3846/16111699.2017.1308879.

Lin, L.-Y. and Lu, C.-Y. 2010. The Influence of Corporate Image, Relationship Marketing, and Trust on Purchase Intention: The Moderating Effects of Word‐of‐Mouth. Tourism Review, 65, pp. 16–34. DOI: https://doi.org/10.1108/16605371011083503.

Lin, Y., Gao, Y., and Safar, H. 2018. Factors Influencing Purchase Intention of PLBs in Food Products from Azerbaijan Retailing Industry. 10(21), pp. 107–120.

Lin, Y. H., Lin, F. J., and Wang, K. H. 2021. The Effect of Social Mission on Service Quality and Brand Image. Journal of Business Research, 132(June 2020), pp. 744–752. DOI: https://doi.org/10.1016/j.jbusres.2020.10.054.

Littlejohn, W, S. and Foss, K. A. 2009. Teori Komunikasi (9th ed.). Salemba Humanika.

Luong, Alexandra and Slegh, David. 2014. Hedonic Product Discounts: When is the Price Right?. Nankai Business Review International, 5, pp. 356-364. DOI: 10.1108/NBRI-03-2014-0018.

Lupton, R., Rawlinson, D., and Braunstein, L. 2010. Private Label Branding in China: What Do US and Chinese Students Think?. Journal of Consumer Marketing, 27, pp. 104–113. DOI: https://doi.org/10.1108/07363761011027213.

Manikandan, M. K. M. 2020. Store Brand and Perceived Risk on Private Label Brand Attitude. Journal of Indian Business Research, 12(1), pp. 133–150. DOI: https://doi.org/10.1108/JIBR-09-2019-0280.

Massara, F., Scarpi, D., Melara, R. D., and Porcheddu, D. 2018. Affect Transfer from National Brands to Store Brands in Multi-Brand Stores. Journal of Retailing and Consumer Services, 45(July), pp. 103–110. DOI: https://doi.org/10.1016/j.jretconser.2018.08.013.

McClure, C. and Seock, Y.-K. 2020. The Role of Involvement: Investigating the Effect of Brand’s Social Media Pages on Consumer Purchase Intention. Journal of Retailing and Consumer Services, 53, pp. 101975. DOI: https://doi.org/10.1016/j.jretconser.2019.101975.

Mercadona. 2017. Environmental Report 2015-2016. Retrieved from https://www.mercadona.es/en/who-we-are/press-hall.

Meyers, L. S., Gamst, G., and Guarino, A. J. 2013. Applied Multivariate Research: Design and Interpretation (2nd ed.). Sage Publications, Inc.

Mitchell, Vincent-Wayne. 1999. Consumer Perceived Risk: Conceptualisations and Models. European Journal of Marketing. 33, pp. 163-195. DOI: 10.1108/03090569910249229.

Mitra, S. and Jenamani, M. 2020. OBIM: A Computational Model to Estimate Brand Image from Online Consumer Review. Journal of Business Research, 114(May 2019), pp. 213–226. DOI: https://doi.org/10.1016/j.jbusres.2020.04.003.

Mostafa, R. H. A. and Elseidi, R. I. 2018. Factors Affecting Consumers’ Willingness to Buy Private Label Brands (PLBs) Applied Study on Hypermarkets. Spanish Journal of Marketing - ESIC, 22(3), pp. 341–361. DOI: https://doi.org/10.1108/SJME-07-2018-0034.

Mulatsih, R. and Kusumawardhani, A. 2020. Strategy of Stimulating Purchase Intention of Private Label Brands (PLB). International Journal of Scientific and Technology Research, 9(1), pp. 4309–4315.

Mumin, S. and Phang, G. 2021. Store-Related Factors Contributing to Offline Private Label Brands Purchase Intention among Gen Y Customers. Asian Journal of Business Research, 11. DOI: https://doi.org/10.14707/ajbr.210099.

Norfarah, N. and Siti-Nabiha, A. K. 2018. Private Label Brand Purchase Intention: A Malaysian Study. Global Business and Management Research: An International Journal, 10, pp. 197–215.

Pepe, Michael. 2012. The Impact of Private Label Sales Penetration on Category Profitability. Journal of Business and Economics Research (JBER). DOI: 10. 513. 10.19030/jber.v10i9.7191.

Pérez-Santamaría, S. and Martos-Partal, M. 2021. Analyzing the Effects of Private-Label Supplier Disclosure on Retailer Image. Journal of Retailing and Consumer Services, 62, pp. 102666. DOI: https://doi.org/10.1016/j.jretconser.2021.102666.

Perrini, F. 2006. SMEs and CSR Theory: Evidence and Implications from an Italian Perspective. Journal of Business Ethics, 67(3), pp. 305–316. DOI: https://doi.org/10.1007/s10551-006-9186-2.

Rahman, F. and Soesilo, P. 2018. The Effect of Information Exposure of Contract Manufacturing Practice on Consumers’ Perceived Risk, Perceived Quality, and Intention to Purchase Private Label Brand. Journal of Retailing and Consumer Services, 42, pp. 37–46. DOI: https://doi.org/10.1016/j.jretconser.2018.01.010.

Riboldazzi, S., Capriello, A., and Martin, D. 2021. Private-Label Consumer Studies: A Review and Future Research Agenda. International Journal of Consumer Studies, 45(4), pp. 844–866. DOI: https://doi.org/10.1111/ijcs.12675.

Rubio, N., Villaseñor, N., and Yagüe, M. 2020. The Role of Private Label Tiers and Private Label Naming Strategies in the Relationship between Private Label Brand Equity and Store Loyalty. Journal of Product and Brand Management, 29(1), pp. 124–138. DOI: https://doi.org/10.1108/JPBM-09-2018-2017.

Rubio, N., Villaseñor, N., and Yagüe, M. J. 2017. Creation of Consumer Loyalty and Trust in the Retailer through Store Brands: The Moderating Effect of Choice of Store Brand Name. Journal of Retailing and Consumer Services, 34, pp. 358–368. DOI: https://doi.org/10.1016/j.jretconser.2016.07.014.

Ruiz-Real, J., Gázquez-Abad, J., Esteban-Millat, I., and Martínez-López, F. 2017. The Role of Consumers’ Attitudes in Estimating Consumer Response to Assortment Composition: Evidence from Spain. International Journal of Retail and Distribution Management, 45, 0. DOI: https://doi.org/10.1108/IJRDM-09-2016-0163

Schiffman, L. G. and Wisenblit, J. L. 2015. Consumer Behavior (11th ed.). Boston: Pearson Education.

Sichtmann, C., Davvetas, V., and Diamantopoulos, A. 2017. The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research, 104(November 2017), pp. 597–613. DOI: https://doi.org/10.1016/j.jbusres.2018.10.025.

Sinha, S. K. and Verma, P. 2020. Impact of Sales Promotion’s Benefits on Perceived Value: Does Product Category Moderate the Results?. Journal of Retailing and Consumer Services, 52(December 2017), pp. 101887. DOI: https://doi.org/10.1016/j.jretconser.2019.101887.

Srivastava, M., Pandey, N., and Saini, G. K. 2022. Reference Price Research in Marketing: A Bibliometric Analysis. Marketing Intelligence and Planning, 40(5), pp. 604–623. DOI: https://doi.org/10.1108/MIP-02-2022-0049.

Steenkamp, J.-B., van Heerde, H., and Geyskens, I. 2010. What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?. Journal of Marketing Research, 47, pp. 1011–1024. DOI: https://doi.org/10.2307/25764543.

Svoboda, R. and Kopecka, L. 2017. The Sweezy Model of Price Competition among Private Labels of Chain Stores. Agricultural Economics (Czech Republic), 63(7), pp. 299–307. DOI: https://doi.org/10.17221/355/2015-AGRICECON.

Thanasuta, K. and Chiaravutthi, Y. 2018. Private-Label Branding and Willingness to Pay: Evidence from an Auction Experiment. The International Review of Retail, Distribution and Consumer Research, 28, pp. 1–19. DOI: https://doi.org/10.1080/09593969.2018.1433704.

Tomasevic, I., Novakovic, S., Solowiej, B., Zdolec, N., Skunca, D., Krocko, M., Nedomova, S., Kolaj, R., Aleksiev, G., and Djekic, I. 2018. Consumers’ Perceptions, Attitudes and Perceived Quality of Game Meat in Ten European Countries. Meat Science, 142(March), pp. 5–13. DOI: https://doi.org/10.1016/j.meatsci.2018.03.016.

Vaidyanathan, R. and Aggarwal, P. 2000. Strategic Brand Alliances: Implications of Ingredient Branding for National and Private Label Brands. Journal of Product and Brand Management, 9, pp. 214–228. DOI: https://doi.org/10.1108/10610420010344013.

Vaidyanathan, R. and Aggarwal, P. 2020. Does MSRP Impact Women Differently? Exploring Gender-Based Differences in the Effectiveness of Retailer-Provided Reference Prices. Journal of Retailing and Consumer Services, 54, pp. 102049. DOI: https://doi.org/https://doi.org/10.1016/j.jretconser.2020.102049.

Vásquez, C., Sergi, V., and Cordelier, B. 2013. From Being Branded to Doing Branding: Studying Representation Practices from a Communication-Centered Approach. Scandinavian Journal of Management, 29(2), pp. 135–146. DOI: https://doi.org/10.1016/j.scaman.2013.02.002.

Wu, P. C. S., Yeh, G. Y.-Y., and Hsiao, C.-R. 2011. The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands. Australasian Marketing Journal (AMJ), 19(1), pp. 30–39. DOI: https://doi.org/https://doi.org/10.1016/j.ausmj.2010.11.001.

Zhang, J., Gou, Q., Liang, L., and Huang, Z. 2013. Supply Chain Coordination through Cooperative Advertising with Reference Price Effect. Omega, 41(2), pp. 345–353. DOI: https://doi.org/10.1016/J.OMEGA.2012.03.009.




DOI: http://dx.doi.org/10.21776/ub.jam.2023.021.03.20

Refbacks

  • There are currently no refbacks.