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Vol 16, No 3 (2018) THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY Abstract  PDF
Erik Wahyu Indarto, Imam Suroso, Sudaryanto Sudaryanto, Nurul Qomariah
 
Vol 20, No 4 (2022) DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE? Abstract  PDF
Syahmardi Yacob, Johannes Johannes, Edward Edward
 
Vol 18, No 4 (2020) DOES INTERNAL MARKETING CONTRIBUTE TO CUSTOMER SATISFACTION? Abstract  PDF
Andi Juanna, Agus Hakri Bokingo
 
Vol 18, No 1 (2020) CUSTOMER LOYALTY, THROUGH CUSTOMER SATISFACTION IN CUSTOMERS PT. XYZ Abstract  PDF
Liliana Dewi
 
Vol 18, No 1 (2020) THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY Abstract  PDF
Astrid Puspaningrum
 
Vol 20, No 4 (2022) INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA Abstract  PDF
Mardiana Daya, Yolanda Masnita Siagian, Kurniawati Kurniawati
 
Vol 16, No 3 (2018) THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI Abstract  PDF
I Putu Gede Iwan Trisna Jaya, I Gusti Ngurah Widya Hadi, Komang Sri Widiantari
 
Vol 20, No 4 (2022) PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION Abstract  PDF
Abimanyu Tuwuh Sembhodo, Adya Hermawati, Endang Fatmawati, I Wayan Ruspendi Junaedi, Shujahat Ali
 
Vol 17, No 4 (2019) ADVERTISEMENT EFFECTIVITY: VISIBILITY, CREDIBILITY, ATTRACTION AND POWER ON PURCHASING DECISION AND ITS IMPACT ON CUSTOMER SATISFACTION Abstract  PDF
Astri Wulandari, Bethani Suryawardani
 
Vol 19, No 1 (2021) THE INFLUENCE OF SELF-SERVICE TECHNOLOGY AND CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION Abstract  PDF
Runita Kartika Sari Girsang, Sumiati Sumiati, Achmad Helmy Djawahir
 
Vol 16, No 4 (2018) THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES Abstract  PDF
Sulva Widya Sari, Sunaryo Sunaryo, Mugiono Mugiono
 
Vol 18, No 1 (2020) EFFECTIVENESS OF MARKETING TECHNOLOGY WEBSITE QUALITY ON COMPANY PERFORMANCE AND THE IMPACT ON SMART CAMPUS STUDENT SATISFACTION Abstract  PDF
Harrie Lutfie
 
Vol 17, No 1 (2019) THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO Abstract  PDF
Neoda Farizan, Fatchur Rohman, Ananda Sabil Hussein
 
Vol 19, No 1 (2021) UTILITARIAN SHOPPING VALUE AND HEDONIC SHOPPING VALUE TO IMPROVE CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE BUSINESS Abstract  PDF
Nova Andriani, Mugiono Mugiono, Mintarti Rahayu
 
Vol 20, No 2 (2022) AN EXAMINATION OF CUSTOMER SATISFACTION TOWARD ONLINE FOOD SHOPPING DURING COVID-19 PANDEMIC Abstract  PDF
Wahyuningsih Wahyuningsih, Hanny Nasution, Ratna Roostika, Yulia Hendri Yeni
 
Vol 14, No 2 (2016) Terhadap Customer Satisfaction Melalui Purchase Decision dan Fashion Interest dalam Pembelian Handbag Imitasi (Studi pada Mahasiswi di Kota Malang) Abstract  PDF
Ike Cindia, Fatchur Rochman, . Sunaryo
 
Vol 17, No 3 (2019) EFFECT OF THE SERVICE QUALITY ON TUTORING CUSTOMER’S WORD OF MOUTH AND SATISFACTION IN MALANG CITY Abstract  PDF
Teresia Purnomo Salim, Mintarti Rahayu, Sudjatno Sudjatno
 
Vol 14, No 2 (2016) Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen dalam Upaya Meningkatkan Pembelian (Studi di Travel PT Anugrah Tanjung Tabalong) Abstract  PDF
M. Harlie
 
Vol 20, No 2 (2022) IMPROVING CUSTOMER LOYALTY WARDAH BRAND THROUGH BRAND IMAGE AND PRICE FAIRNESS: CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Abstract  PDF
Achmad Tavip Junaedi, Evelyn Wijaya, Pamuji Hari Santoso, Stefani Chandra
 
Vol 20, No 2 (2022) STRATEGIES TO INCREASE USER SATISFACTION IN ONLINE SHOPPING APPLICATIONS Abstract  PDF
Fariz Fariz
 
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