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Issue Title
 
Vol 21, No 2 (2023) ASSESSING THE EFFECT OF ONLINE LEARNING SERVICE QUALITY ON CUSTOMER RETENTION THROUGH CUSTOMER SATISFACTION AS MEDIATION VARIABLE IN THE CULINARY STUDY PROGRAM BACHELOR DEGREE DURING THE COVID-19 PANDEMIC Abstract  PDF
Fabiola Leoparjo, Eric Harianto, Riduan Mas’ud, Gunawan Bata Ilyas, Yulia Nur Hasanah
 
Vol 16, No 3 (2018) THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY Abstract  PDF
Erik Wahyu Indarto, Imam Suroso, Sudaryanto Sudaryanto, Nurul Qomariah
 
Vol 20, No 4 (2022) DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE? Abstract  PDF
Syahmardi Yacob, Johannes Johannes, Edward Edward
 
Vol 21, No 3 (2023) THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, E-SERVICE QUALITY TO CUSTOMER TRUST IN PURCHASING DIGITAL PRODUCT AT THE MARKETPLACE Abstract  PDF
Erwin Halim, Lucyana Claudia, Marylise Hebrard
 
Vol 21, No 3 (2023) HOW BRAND TRUST MAKES PRICE AND SERVICE QUALITY SATISFY CUSTOMER INFORMATION TECHNOLOGY Abstract  PDF
Umbas Krisnanto, Fiksa Atlita Natanugraha
 
Vol 21, No 3 (2023) THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION Abstract  PDF
Syamsul Bachri, Setiawan Mandala Putra, Erwan Sastrawan Farid, Darman Darman, Arung Gihna Mayapada
 
Vol 21, No 3 (2023) CUSTOMER SATISFACTION AS A MEDIATOR OF PRICE AND SERVICE QUALITY IN SPA'S CUSTOMERS BRAND SWITCHING BEHAVIOR Abstract  PDF
Laila Zulhijja, Surachman Surachman, Sunaryo Sunaryo
 
Vol 18, No 4 (2020) DOES INTERNAL MARKETING CONTRIBUTE TO CUSTOMER SATISFACTION? Abstract  PDF
Andi Juanna, Agus Hakri Bokingo
 
Vol 21, No 1 (2023) EXPLAINING THE ROLE OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER SATISFACTION Abstract  PDF
Tri Cahyono, Christian Herdinata, Eric Harianto, Tikristini Olasode
 
Vol 18, No 1 (2020) CUSTOMER LOYALTY, THROUGH CUSTOMER SATISFACTION IN CUSTOMERS PT. XYZ Abstract  PDF
Liliana Dewi
 
Vol 18, No 1 (2020) THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY Abstract  PDF
Astrid Puspaningrum
 
Vol 21, No 1 (2023) THE ROLE OF HOSPITAL SERVICE QUALITY IN THE NATIONAL HEALTH INSURANCE / JAMINAN KESEHATAN NASIONAL (JKN) ERA AND THE COVID-19 PANDEMIC Abstract  PDF
Aqlya Zuhra Ilma, Catur Sugiarto
 
Vol 16, No 3 (2018) THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI Abstract  PDF
I Putu Gede Iwan Trisna Jaya, I Gusti Ngurah Widya Hadi, Komang Sri Widiantari
 
Vol 20, No 4 (2022) PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION Abstract  PDF
Abimanyu Tuwuh Sembhodo, Adya Hermawati, Endang Fatmawati, I Wayan Ruspendi Junaedi, Shujahat Ali
 
Vol 17, No 4 (2019) ADVERTISEMENT EFFECTIVITY: VISIBILITY, CREDIBILITY, ATTRACTION AND POWER ON PURCHASING DECISION AND ITS IMPACT ON CUSTOMER SATISFACTION Abstract  PDF
Astri Wulandari, Bethani Suryawardani
 
Vol 20, No 4 (2022) INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA Abstract  PDF
Mardiana Daya, Yolanda Masnita Siagian, Kurniawati Kurniawati
 
Vol 19, No 1 (2021) THE INFLUENCE OF SELF-SERVICE TECHNOLOGY AND CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION Abstract  PDF
Runita Kartika Sari Girsang, Sumiati Sumiati, Achmad Helmy Djawahir
 
Vol 18, No 1 (2020) EFFECTIVENESS OF MARKETING TECHNOLOGY WEBSITE QUALITY ON COMPANY PERFORMANCE AND THE IMPACT ON SMART CAMPUS STUDENT SATISFACTION Abstract  PDF
Harrie Lutfie
 
Vol 16, No 4 (2018) THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES Abstract  PDF
Sulva Widya Sari, Sunaryo Sunaryo, Mugiono Mugiono
 
Vol 17, No 1 (2019) THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO Abstract  PDF
Neoda Farizan, Fatchur Rohman, Ananda Sabil Hussein
 
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