THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES

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Sulva Widya Sari
Faculty of Economics and Business Universitas Brawijaya
Indonesia

Sunaryo Sunaryo
Faculty of Economics and Business Universitas Brawijaya
Indonesia

Mugiono Mugiono
Faculty of Economics and Business Universitas Brawijaya
Indonesia

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