THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO

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Neoda Farizan
Master of Management Faculty of Economics and Business, Universitas Brawijaya
Indonesia

Fatchur Rohman
Faculty of Economics and Business, Universitas Brawijaya
Indonesia

Ananda Sabil Hussein
Faculty of Economics and Business, Universitas Brawijaya
Indonesia

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