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Vol 18, No 1 (2020) EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP Abstract  PDF
Jun Young Park, Sabrina Oktaria Sihombing
 
Vol 20, No 3 (2022) IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION Abstract  PDF
Kania Oktaviana Winarno, Indrawati Indrawati
 
Vol 20, No 4 (2022) THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION Abstract  PDF
Syafruddin Chan, Kurnia Asni
 
Vol 20, No 3 (2022) NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE Abstract  PDF
Christina Whidya Utami, Teofilus Teofilus, Yohannes Somawiharja, Antonius Tanan, Aisyah Salsabila, Yosef Evandro Emantyo, Chia Han Tsai
 
Vol 16, No 3 (2018) THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION Abstract  PDF
Deandra Vidyanata, Sunaryo Sunaryo, Djumilah Hadiwidjojo
 
Vol 20, No 3 (2022) COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION Abstract  PDF
Chintata Ardisa, Fatchur Rohman, Astrid Puspaningrum
 
Vol 20, No 4 (2022) THE IMPACT OF PRODUCT DESCRIPTION OF INVOLVEMENT PLATFORM TOWARDS PURCHASE INTENTION AT ONLINE STORES ON THE MARKETPLACE PLATFORM Abstract  PDF
Dewi Mustikasari Immanuel, Yosef Peter
 
Vol 17, No 4 (2019) THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION Abstract  PDF
Arum Nurhandayani, Rizal Syarief, Mukhamad Najib
 
Vol 19, No 4 (2021) THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR Abstract  PDF
Dewi Mustikasari Immanuel, Alexandria Bianda H. S.
 
Vol 19, No 2 (2021) DETERMINING PURCHASE INTENTION IN HALAL PERSONAL CARE PRODUCT: STUDY ON MUSLIMAH MILLENNIAL GENERATION Abstract  PDF
Febrina Mahliza, Prita Prasetya
 
Vol 19, No 1 (2021) BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR’S ROLE Abstract  PDF
Angga Febrian, Muhtad Fadly
 
Vol 16, No 2 (2018) THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE Abstract  PDF
Arya Krisna Pramudya, Achmad Sudiro, Sunaryo Sunaryo
 
Vol 15, No 1 (2017) DETERMINANT FACTORS OF PURCHASE INTENTION ON GREEN PRODUCT Abstract  PDF
Ida Aryati Diyah, Tony Wijaya
 
Vol 17, No 3 (2019) TRUST IN WEBSITE AND ITS EFFECT ON PURCHASE INTENTION FOR YOUNG CONSUMERS ON C2C E-COMMERCE BUSINESS Abstract  PDF
Dimas Hendrawan, Khoszaya Zorigoo
 
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