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EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

DOI : 10.21776/ub.jam.2023.021.03.20
Effly Juvita Andarini , Yeshika Alversia
842 - 862
Abstract : 809
PDF : 21

The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness

DOI : 10.21776/ub.jam.2024.022.01.07
Andreas Raditya , Eric Harianto , Faiza Husnayeni Nahar
83-96
Abstract : 1189
PDF : 204

The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory

DOI : 10.21776/ub.jam.2024.022.01.04
Yoseva Maria Pujirahayu Sumaji , Thomas Stefanus Kaihatu , Verrell Sutanto , Fabio Ricardo Toreh , Dewi Mustikasari Immanuel , Muhammad Azizurrohman
46-61
Abstract : 817
PDF : 95

THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION

DOI : 10.21776/ub.jam.2022.020.04.16
Syafruddin Chan , Kurnia Asni
950-962
Abstract : 3610
PDF : 142

THE IMPACT OF PRODUCT DESCRIPTION OF INVOLVEMENT PLATFORM TOWARDS PURCHASE INTENTION AT ONLINE STORES ON THE MARKETPLACE PLATFORM

DOI : 10.21776/ub.jam.2022.020.04.08
Dewi Mustikasari Immanuel , Yosef Peter
848-864
Abstract : 3858
PDF : 82

THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION

DOI : 10.21776/ub.jam.2023.021.02.10
Almira Vania Puspitasari , Daniel Tumpal H. Aruan
404 - 417
Abstract : 1171
PDF : 85

THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE

DOI : 10.21776/ub.jam.2018.016.02.05
Arya Krisna Pramudya , Achmad Sudiro , Sunaryo Sunaryo
pp. 224-233
Abstract : 6221
PDF : 121

BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR'S ROLE

DOI : 10.21776/ub.jam.2021.019.01.19
Angga Febrian , Muhtad Fadly
207-216
Abstract : 9586
PDF : 356

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

DOI : 10.21776/ub.jam.2022.020.03.15
Kania Oktaviana Winarno , Indrawati Indrawati
668-683
Abstract : 7383
PDF : 749

Highlighting Customer Attitudes: A Case Where the Influencer's Credibility and Digital Persuasive Content Are Not Lucrative

DOI : 10.21776/ub.jam.2025.023.1.19
Lailatul Maghfiroh , Widiya Dewi Anjaningrum , Alma Pia G. Reyes , Khriz N. Fernandez
325-339
Abstract : 144
PDF : 27
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