THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

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Erik Wahyu Indarto
Master of Management Faculty of Economics Universitas Jember
Indonesia

Imam Suroso
Master of Management Faculty of Economics Universitas Jember
Indonesia

Sudaryanto Sudaryanto
Master of Management Faculty of Economics Universitas Jember
Indonesia

Nurul Qomariah
Faculty of Economics Universitas Muhammadiyah Jember
Indonesia

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