THE ROLE OF DINING ATMOSPHERE IN SHAPING CONSUMER TRUST AND LOYALTY TO IMPROVE THE COMPETITIVENESS OF LOCAL COFFEE SHOPS

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Stevia Septiani
Department of Management, Faculty of Economics and Management, IPB University
Indonesia

Alim Setiawan Slamet
Department of Management, Faculty of Economics and Management, IPB University
Indonesia

Farhana Farhana
Undergraduate Program in Department of Management, Faculty of Economics and Management, IPB University
Indonesia

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