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Brand Image
Competence
Customer Satisfaction
Employee Performance
Job Satisfaction
Motivation
Organizational Commitment
Organizational Culture
Performance
Purchase Intention
Satisfaction
Service Quality
Transformational Leadership
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job satisfaction
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organizational commitment
performance
satisfaction
Author Details
Somawiharja, Yohannes, Universitas Ciputra, Indonesia, Indonesia
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Vol 20, No 3 (2022) - Articles
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE
Abstract PDF