Author Details

Vidyanata, Deandra, International Business Management, School of Business and Management, Universitas Ciputra Surabaya, Indonesia, Indonesia

  • Vol 20, No 3 (2022) - Articles
    STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST
    Abstract  PDF