EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TO CUSTOMER RETENTION MEDIATED BY CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

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Siti Zainut Tifliyah
PT. Bank Tabungan Negara (Persero), Tbk
Indonesia

Fatchur Rohman
Faculty of Economics and Busines, Brawijaya University
Indonesia

Noermijati Noermijati
Faculty of Economics and Busines, Brawijaya University
Indonesia

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