THE EFFECT OF EXPERIENTIAL LEARNING ON ATTITUDES AND INTENTION: AN EXPERIMENTAL DESIGN

Denny Bernardus, Fulgentius Danardana Murwani, Imanuel Deny Krisna Aji, Liestya Padmawidjaja, Djoko Dwi Kusumojanto, Cipto Wardoyo, Stefan Yudana Jatiperwira

Abstract


In this study, we examined the effect of an entrepreneurship program based on experiential learning on attitudes and intentions. We used a quasi-experimental design. Data were collected by questionnaire from a sample of 200 students attending in an entrepreneurship program and another sample of 200 students as a control group. Our results indicate that the entrepreneurship program significantly improved students’ innovativeness, entrepreneurial self-efficacy, and entrepreneurial intention. Furthermore, the students in an entrepreneurship program have a higher (average) innovativeness, entrepreneurial selfefficacy, and entrepreneurial intention, at the end of the entrepreneurship program, than a control group of students”.

Keywords


experiential learning; quasi-experimental design; innovativeness; entrepreneurial self-efficacy; entrepreneurial intention

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DOI: http://dx.doi.org/10.21776/ub.jam.2020.018.01.10

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