PARTNERSHIP STRATEGY AND COMPETITIVE ADVANTAGE TO IMPROVE THE PERFORMANCE OF MSMEs IN THE CREATIVE INDUSTRY

Ratnawati Ratnawati

Abstract


The purpose of this study is to examine the effect of partnership strategies on the performance of creative industries through competitive advantage. The population of this research is Micro, Small, and Medium Enterprises (MSMEs) in Malang City, amounting to 113,000 units in 2018 (in food processing, handicraft, agriculture, and clothing). The respondents are the owners of MSMEs because they can provide information based on the objectives of this research. The number of samples in this study was taken using Slovin’s formula, with a sampling error rate of 5%. The total number of sample obtained was 100 MSMEs. The sample was taken using random sampling method. The analytical method used was Structural Equation Modeling (SEM). The results showed that partnership strategy affects competitive advantage. Competitive advantage can mediate the effect of partnership strategy on MSME performance.

Keywords


Partnership Strategy; Competitive Advantage; MSME Performance

Full Text:

PDF

References


Abiodun, T. S., and Kida, M. I. 2016. Impact of strategic orientations on performance of small and medium enterprises: The roles of entrepreneurial orientation in promoting economic development. International Journal of Economics, Commerce and Management, 4 (4), 206–219.

Albahussin, S. A., and Elgaraihy, W. H. 2013. The Impact of human resource management practices, organizational culture, organizational innovation, and knowledge management on organizational performance in large Saudi organizations: Structural equation modeling with conceptual framework. International Journal of Business and Management, 8(22), 1-19.

Anoraga. 2002. Psikologi Kerja. Jakarta: Rineka Cipta.

Arend, R. J., and Wisner, J. D. 2005. Small business and supply chain management: Is there a fit? Journal of Business Venturing, 20(3), 403–436.

Arshad, A. S., Rasli, A., Arshad, A. A., and Zain, Z. M. 2014. The Impact of Entrepreneurial Orientation on Business Performance: A Study of Technologybased SMEs in Malaysia. Procedia - Social and Behavioral Sciences, 130, 46–53.

Barney, J. 1991. Firm Resources and Sustained Competitive Advantage. Journal of Management, 17 (1).PP. 99-20.

Bekraf 2018. Direktorat Riset dan Pengembangan Ekonomi Kreatif 2017. Data Statistik dan Hasil Survei Khusus Ekonomi Kreatif. Jakarta: Badan Ekonomi Kreatif.

Collis, D.J. 2004. Research note: How valuable are organizational capabilities? Strategic Management Journal, 15(S1), 143–152.

Eniola, A. A.2014. The role of SME firm performance in Nigeria. Arabian Journal of Business and Management Review, 3(12), 33-47.

Gimenez, C. and Ventura, E. 2003. Supply Chain Management as a competitive advantage in the Spanish grocery sector. The International Journal of Logistics Management, Vol 14 No 1, pp. 77 -88.

Gunasekaran, Patel and Mcgaughey 2003. A framework for supply chain performance measurement. Int. J. Production Economics, 87 (2004) 333–347.

Goerzen, A. 2007. Alliance networks and firm performance: The impact of repeated partnerships. Strategic Management Journal, 28(5), 487–509.

Jabar, J., Othman, N. A., and Idris, M. A. 2011. Enhancing Organizational Performance through Strategic Technology Alliances: A Study on Malaysian Manufacturers. International Journal of Innovation, Management, and Technology, 2(6), 506–511.

Kihoro, J. M., and Karanja, K. 2015. Strategic options for creating competitive advantage for youth enterprises in Kenya: A survey of youth enterprises in Murang’a County. International Journal of Education and Research, 3(10), 445–456.

Lin, C-H., Peng, C-H., and Kao, D. T. 2008. The innovativeness effect of market orientation and learning orientation on business performance. International Journal of Manpower, (29) 8, pp.752– 772.

Majeed, S. 2011. The Impact of Competitive Advantage on Organizational Performance. European Journal of Business and Management, 3(4), 191–197.

Meutia. 2013. Improving Competitive Advantage and Business Performance through the Development of Business Network, Adaptability of Business Environment and Innovation Creativity: An Empirical Study of Batik Small and Medium Enterprises (SME) in Pekalongan, Centra. Aceh International Journal of Social Sciences, 2(1), 11–20.

Meyskens, Moriah A. 2010. How Do Partnerships Lead to a Competitive Advantage? Applying the Resource ‘based View to Nascent Social Ventures. FIU Electronic Theses and Dissertations, pp. 238.

Pitts R. and Lei, D. 2003. Strategic Management: Building and Sustaining Competitive Advantage. South. Western: Thomson.

Ratnawati. 2017. SME’s innovation of the mediator of the influence of the implementation of CSR program on competitive advantage of SME’s in Malang. Journal Of Applied Management (JAM), 15 (2), 261–270.

Ratnawati., B. E Soetjito., F. Danardhana M., and Wahyono., H. 2018. The Role of SMEs’ Innovation and Learning Orientation in Mediating the Effect of CSR Programme on SMEs’ Performance and Competitive Advantage. Global Business Review, 19 (3S). Pp. 1–18.

Rezaei, J., Ortt, R., and Trott, P. 2018. Supply chain drivers, partnerships and performance of high-tech SMEs: An empirical study using SEM. International Journal of Productivity and Performance Management, 67(4), 629–653.

Saparuddi, M., and Bado, B. 2011. Pengaruh Kemitraan Usaha Terhadap Kinerja Usaha Kecil Menengah (UKM) dan Koperasi di Kabupaten Jeneponto Sulawesi Selatan. EconoSains, 9 (2).

Sirivanh. 2014. The Effect of Entrepreneurial Orientation and Competitive Advantage on SMEs’ Growth: A Structural Equation Modeling Study. International Review of Management and Marketing, 7(1), 43-52

Supriyadi and Ratna Ekawati 2014. The Effect of Strategic Partnership on Innovation Capability and Business Performance of Garment Industry in West Java-Indonesia. International Journal of Scientific and Technology Research, 3 (12).

Yasa, N. N. K. and Sukaatmadja, P. G. 2013. SME Performance Improvement and Its Effect on the Poverty Reduction in Bali. International Journal of Business and Management Invention. 2(4). Pp. 01-12.

Yusuf, S., Altaf, M. A., and Nabeshima, K. 2004. Global Production Networking and Technological Change in East Asia.

Wu, H. Y., Lin, Y. J., Chien, F. L., and Hung, Y. M. 2011. A Study on the Relationship among Supplier Capability, Partnership, and Competitive Advantage in Taiwan’s Semiconductor Industry. International Journal of Electronic Business Management, 9(2), 122–138.




DOI: http://dx.doi.org/10.21776/ub.jam.2019.017.04.11

Refbacks

  • There are currently no refbacks.