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Brand Image
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Customer Satisfaction
Employee Performance
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Author Details
Saputri, Ghita Dwi, Universitas Muhammadiyah Bandung, Indonesia
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Vol 17, No 4 (2019) - Articles
THE ROLE OF SOCIAL MEDIA INFLUENCER ON BRAND SWITCHING OF MILLENNIAL AND GEN Z: A STUDY OF FOOD-BEVERAGE PRODUCTS
Abstract PDF