About JAM
User
Visitor Statistic
Information
Keywords
Brand Image
Competence
Customer Satisfaction
Employee Performance
Job Satisfaction
Motivation
Organizational Commitment
Organizational Culture
Performance
Purchase Intention
Satisfaction
Service Quality
Transformational Leadership
Trust
Work Motivation
Workload
job satisfaction
motivation
organizational commitment
performance
satisfaction
Author Details
Aruan, Daniel Tumpal H., Department of Management, Faculty of Management and Business, Universitas Indonesia, Indonesia
-
Vol 21, No 2 (2023) - Articles
THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION
Abstract PDF