THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH
Abstract
Setiya Aji Flower Farm Agrotourism is a chrysanthemum flower farm agrotourism located in Jetis Village, Bandungan, Semarang regency, Central Java. This research aims to recommend improving attribute’s performance to give maximum satisfaction to visitors. The variable used in agrotourism service is the five dimensions of service quality: tangible, reliability, responsiveness, assurance, and empathy, consisting of 32 attributes in entirety. The research was conducted on October-November 2018. Interviews and observations were used to collect the data. There were 100 visitors used as samples in this research, selected through quota sampling. IPA and Kano analyses were used to give a recommendation. It results in the management‘s prioritizing concentrate here and one dimensional category.
Keywords
Full Text:
PDFReferences
Azzopardi, E., & Nash, R. (2013). A critical evaluation of importance e performance analysis. Tourism Management, 35, 222–233.
Barbieri, C. (2010). An importance-performance analysis of the motivations behind agritourism and other farm enterprise developments in Canada. Journal of Rural and Community Development, 1–16.
Benur, A. M., & Bramwell, B. (2015). Tourism product development and product diversification in destinations. Tourism Management, 50, 213–224.
Detmuliati, Alditia; Achnes, Syofia; Agus, A. (2014). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pengunjung di Objek Wisata Riau Fantasi Labersa Water & Thempark, 2(1), 1–15.
Hadioetomo. (2009). Analisis Kualitas Layanan yang Mempengaruhi Kepuasan Pelanggan serta Dampaknya terhadap Behavioral Intentions, 3(2), 113–122.
Hung Wu, H., Tai Tang, Y., & Wei Shyu, J. (2010). An integrated approach of Kano’s model and Importance-Performance Analysis in identifying key success factors. Annals of Physics, 87(1), 244–260.
Klementova, J., Zavadsky, J., & Zavadska, Z. (2015). The Measurement and Evaluation of the Service Quality through Customers ‘Satisfaction. Procedia Economics and Finance, 26(15), 126–130.
Lin, C., & Tang, V. H. (2018). Evaluating Service Quality of Leisure Farms : The Taiwan Case, 11(July).
Mayasari, K., & Ramdhan, T. (2013). Strategi Pengembangan Agrowisata Perkotaan. Buletin Pertanian Perkotaan, 3(1), 21–28.
Pak, R. J. (2015). Combination of importance- performance analysis and response surface methodology for enhancing satisfaction.
Petroman, C., Mirea, A., Lozici, A., Claudia, E., & Merce, I. (2016). The Rural Educational Tourism at the Farm. Procedia Economics and Finance, 39(November 2015), 88–93.
Picolo, J. D. (2010). Improvement gap analysis gap analysis, 20(6), 565–584.
Puspitasari, N. B., Suliantoro, H., & Kusumawardhani, L. (2010). Dengan Menggunakan Integrasi Importance Performance Analysis ( Ipa ) Dan Model Kano ( Studi Kasus Di Pt . Perusahaan Air Minum Lyonnaise Jaya Jakarta ). V(3), 185–198.
Silva, F., & Fernandes, P. (2010). Using Importance-Performance Analysis in Evaluating Institutions of Higher Education : A Case Study, 121–123.
Usman, U., Hakim, L., & Malik, I. (2012). Strategi Pemerintah Daerah Dalam Pengembangan Agrowisata Di Kabupaten Bantaeng. Otoritas : Jurnal Ilmu Pemerintahan, 2(2), 191–200.
Violante, M. G., & Vezzetti, E. (2017). Computers in Industry Kano qualitative vs quantitative approaches : An assessment framework for products attributes analysis. Computers in Industry, 86, 15–25.
Wang, T., & Ji, P. (2010). Understanding customer needs through quantitative analysis of Kano’s model. International Journal of Quality and Reliability Management, 27(2), 173–184.
DOI: http://dx.doi.org/10.21776/ub.jam.2019.017.02.04
Refbacks
- There are currently no refbacks.