MEDIATING DIGITAL BEHAVIOR TO IMPROVE BUSINESS PERFORMANCE IN IKN BUFFER ZONE

Prasis Damai N. H., Khairunnisa Rahmah, Luh Made Wisnu Satyaninggrat

Abstract


The existence of the Ibu Kota Nusantara (IKN) is a momentum for businesses in East Kalimantan as a buffer zone to encourage economic growth. However, there are several issues related to the quality of human resources and technical and non-technical skills, weaknesses in capturing opportunities, and lack of innovation. Businesses need to be continuously developed in terms of both quality and skills, especially in digital behavior as a contributor to business performance. Therefore, this study examines factors that are directly and indirectly related to business performance. This research empirically predicts that digital experience and digital literacy can influence digital behavior. Furthermore, this study proposes the relationship between digital experience, digital literacy, and digital behavior to business performance. This study was conducted by taking samples in the IKN buffer zone. Subject was conducted on 80 business owners in Somber Small Industry Center. Data analysis in this study used Warp-PLS. Results of hypothesis testing show that digital literacy has a positive and significant effect on digital behavior. Digital experience has a significant effect on digital behavior. Furthermore, digital behavior has a significant effect on business performance. Partially, digital behavior significantly mediates the relationship between digital literacy and digital experience on business performance. The implications of this study indicate that digital information literacy, service availability, visual quality and access stability are needed to encourage operational performance, management and support performance. Future research recommendations are to examine digital literacy and digital experience variables that have a direct effect on business performance.

Keywords


Digital Experience; Digital Literacy; Digital Behaviour; Business Performance; Buffer Zone

Full Text:

PDF

References


Baskakova, M. and Soboleva, I. 2019. New Dimensions of Functional Illiteracy in the Digital Economy. Voprosy Obrazovaniya / Educational Studies Moscow, 1(1), pp. 244–263. DOI: https://doi.org/10.17323/1814-9545-2019-1-244-263.

Brownlie, J. and Shaw, F. 2019. Empathy Rituals: Small Conversations about Emotional Distress on Twitter. Sociology, 53(1), pp. 104–122. DOI: https://doi.org/10.1177/0038038518767075.

Damai, P., Rofiaty, R., and Sudjatno, S. 2023. Job Satisfaction and Employee Performance Factors in Palm Oil Plantations. Jurnal Aplikasi Manajemen, 21(1), pp. 143–152. DOI: https://doi.org/10.21776/UB.JAM.2023.021.1.10.

Fauzi, F., Antoni, D., and Suwarni, E. 2021. Mapping Potential Sectors Based on Financial and Digital Literacy of Women Entrepreneurs: A Study of the Developing Economy. Journal of Governance and Regulation.

Ford, T. W., Yankoski, M., Facciani, M., and Weninger, T. 2023. Online Media Literacy Intervention in Indonesia Reduces Misinformation Sharing Intention. Journal of Media Literacy Education, 15(2), pp. 99–123. DOI: https://doi.org/https://doi.org/10.23860/JMLE-2023-15-2-8.

Halim, E., Claudia, L., and Hebrard, M. 2023. The Impact of Customer Satisfaction, Customer Experience, and E-Service Quality to Customer Trust in Purchasing Digital Products at the Marketplace. Jurnal Aplikasi Manajemen, 21(3). https://jurnaljam.ub.ac.id/index.php/jam/article/view/6630.

Hannan, S., Piramita, S., Horas, J., and Purba, V. 2023. A Digital Marketing Strategy Using Social Media Marketing to Increase Consumer Purchase Decisions Mediated by Brand Perception. Jurnal Aplikasi Manajemen, 21(3). https://jurnaljam.ub.ac.id/index.php/jam/article/view/2741.

Hargittai, E. 2022. Digital Inequality and COVID-19 Knowledge. SSRN Electronic Journal. DOI: https://doi.org/10.2139/ssrn.4208524.

Liu, X., Wang, D., Gu, M., and Yang, J. 2023. Research on the Influence Mechanism of Anchors’ Professionalism on Consumers’ Impulse Buying Intention in the Livestream Shopping Scenario. Enterprise Information Systems, 17(7). DOI: https://doi.org/10.1080/17517575.2022.2065457.

Lyons, A. C. and Kass‐Hanna, J. 2021. A Methodological Overview to Defining and Measuring “Digital” Financial Literacy. Financial Planning Review. DOI: https://doi.org/10.1002/cfp2.1113.

Mahmud, Q. and Qonnan, A. 2019. Buku 1 Analisis Strategi Smart City Balikpapan. In Skripsi.

MSME Empowerment Report. 2023. Education. https://dailysocial.id/research/msme-report-2022.

Pangrazio, L. and Sefton-Green, J. 2021. Digital Rights, Digital Citizenship and Digital Literacy: What’s the Difference?. Journal of New Approaches in Educational Research, 10(1), pp. 15–27. DOI: https://doi.org/10.7821/naer.2021.1.616.

Paramita, N. S., Az-Zahra, H. M., and Priharsari, D. 2021. Analisis Pengalaman Pengguna pada Aplikasi Dompet Digital dengan Metode UX Curve (Studi Kasus: OVO). Jurnal Pengembangan Teknologi …, 5(6), pp. 2231–2242. https://j-ptiik.ub.ac.id/index.php/j-ptiik/article/view/9212.

Purwati, A. A., Budiyanto, B., Suhermin, S., and Hamzah, M. L. 2021. The Effect of Innovation Capability on Business Performance: The Role of Social Capital and Entrepreneurial Leadership on SMEs in Indonesia. Accounting, 7(2), pp. 323–330. DOI: https://doi.org/10.5267/j.ac.2020.11.021.

Putu, N., Astiti, Y., Made, I., Prayoga, S., Gusti, I., and Imbayani, A. 2023. Digital Transformation Through Technology Acceptance Model Adoption for SME Recovery Economy during the Covid-19 Pandemic. Jurnal Aplikasi Manajemen, 21(1), pp. 153–166. DOI: https://doi.org/10.21776/UB.JAM.2023.021.1.11.

Qadarian-Bahagia, M., Sukamto, A., Diliana, F. B., Ningrum, J., and Safrida, I. N. 2022. Profil Industri Mikro dan Kecil 2020. In BPS RI. BPS RI. www.bps.go.id

Rahim, S. A. 2018. Digital Experience and Citizen Participation in Bridging Ethnic Divide: An Analysis of Young Generation in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 34(4), pp. 154–167. DOI: https://doi.org/10.17576/JKMJC-2018-3404-09.

Ramesh, L. 2019. FinTech: A New Avenue of Banks to Enhance Customer Digital Experience (DX). International Journal of Management and Humanities (IJMH), 3(9), pp. 56–61.

Silalahi, S. and Rufaidah, P. 2017. The Role of Digital Customer Experience on Customer Loyalty. 1st International Conference on Islamic Economics, Business, and Philanthropy, pp. 468–472. DOI: https://doi.org/10.5220/0007084204680472.

Silalahi, S. and Rufaidah, P. 2018. Measuring Digital Customer Experience. Pertanika Journal of Social Sciences and Humanities, 26(T), pp. 199–212.

Sirlin, N., Epstein, Z., Arechar, A. A., and Rand, D. G. 2021. Digital Literacy is Associated with More Discerning Accuracy Judgments But Not Sharing Intentions. Harvard Kennedy School Misinformation Review, 2(6). DOI: https://doi.org/10.37016/MR-2020-83.

Stephen, A. T. 2016. The Role of Digital and Social Media Marketing in Consumer Behavior. Current Opinion in Psychology, 10, pp. 17–21. DOI: https://doi.org/10.1016/j.copsyc.2015.10.016.

Sugiyono. 2019. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Tamara, D., Maharani, A., and Mulianita, D. 2022. Kemampuan Digital, Pengalaman Karyawan dan Produktivitas Karyawan di Sektor Perbankan. JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 6(3), pp. 1916–1922. DOI: https://doi.org/10.58258/jisip.v6i3.3462.

Trninić, D., Vukelić, A. K., and Mlinarević, J. 2023. Parental Education in Media Literacy, Social Media and Internet Safety for Children in Bosnia and Herzegovina. Journal of Media Literacy Education, 15(2), pp. 1–16. DOI: https://doi.org/https://doi.org/10.23860/JMLE-2023-15-2-1.

van Laar, E., van Deursen, A. J. A. M., van Dijk, J. A. G. M., and de Haan, J. 2017. The Relation between 21st-Century Skills and Digital Skills: A Systematic Literature Review. Computers in Human Behavior, 72, pp. 577–588. DOI: https://doi.org/10.1016/J.CHB.2017.03.010.

Vuorikari, R., Kluzer, S., and Punie, Y. 2022. Digcomp 2.2: The Digital Competence Framework for Citizens - with New Examples of Knowledge, Skills and Attitudes. European Commission, Joint Research Centre. DOI: https://doi.org/10.2760/115376.

Vuorikari, R., Punie, Y., Carretero, S., and Van Den Brande, L. 2016. DigComp 2.0: The Digital Competence Framework for Citizens. JRC Science for Policy Report, Issue June. DOI: https://doi.org/10.2791/11517.

Weber, M. and Chatzopoulos, C. G. 2019. Digital Customer Experience: The Risk of Ignoring the Non-Digital Experience. International Journal of Industrial Engineering and Management, 10(3), pp. 201–210. DOI: https://doi.org/10.24867/IJIEM-2019-3-240.

Zahoor, N., Zopiatis, A., Adomako, S., and Lamprinakos, G. 2023. The Micro-Foundations of Digitally Transforming Smes: How Digital Literacy and Technology Interact with Managerial Attributes. Journal of Business Research, 159, pp. 113755. DOI: https://doi.org/10.1016/j.jbusres.2023.113755.




DOI: http://dx.doi.org/10.21776/ub.jam.2023.021.04.07

Refbacks

  • There are currently no refbacks.