EMERGING ORGANIZATIONAL CULTURE FROM THE BENEFITS AND DRAWBACKS OF FACEBOOK MESSENGER GROUP CHAT TREND IN PUBLIC SCHOOLS

Catherine Aragon Salazar

Abstract


The new normal in education leads to new normal practices among teachers in public schools to carry out the Department of Education Basic Education Learning Continuity Plan (BE- LCP), leading to the Facebook Messenger group chat trend in public schools. This study explores the benefits and drawbacks of this communication application as experienced by public-school teachers and aimed at understanding patterns of emerging organizational culture due to the utilization of Facebook Messenger group chats. The study utilized the phenomenological research design. Data were gathered through semi-structured one-on-one interviews and focus group discussions with randomly selected public-school teachers, and results were interpreted through thematic analysis. The study found out that the Facebook Messenger group chat trend is beneficial in convenience, accessibility, and learning delivery while its drawbacks are work-life balance, emotional-psychological, and technical. Open communication, sensitive communication, netiquette in social behavior, and technological reliance were the patterns of organizational culture emerging from using Facebook Messenger group chats. Assessment on the appropriateness of its use depending on the purpose and further innovation on its features that may fit well for its use in education and work purposes were recommended to manage its drawbacks and optimize its use in the new normal education delivery.


Keywords


Facebook Messenger; Group Chat; Benefits; Drawbacks; Organizational Culture

Full Text:

PDF

References


Abad, M. 2020. DepEd Reminds Students They May Use Multiple Methods for Distance Learning. [Online]. From: Rappler. https://www.rappler.com/nation/deped-reminds- students-use-multiple-methods-distance-learning. [November 11, 2020].

Alavi, M. and Yoo, Y. 2015. Use Information Technology for Organizational Change. pp. 595–614. https://doi.org/10.1002/9781119206422.ch32.

Ancho, I. V. 2020. Old Mind-set, Values and Ethics, and Stakeholder Partnership and Accountability: Inputs to School Leadership in the New Normal. Jayapangus Press Books, 17–32.

Balasudarsun, N. L., Sathish M., and Gowtham K. 2018. Optimal Ways for Companies to Use Facebook Messenger Chatbot as a Marketing Communication Channel. Asian Journal of Business Research, 8(2). 10.14707/ajbr.180046.

Bucăţa, George and Rizescu, Marius. 2017. The Role of Communication in Enhancing Work Effectiveness of an Organization. Land Forces Academy Review. 22. 10.1515/raft-2017-0008.

Civil Service Commission. 2020. Memorandum Circular No. 18, s 2020. Amendment to the Revised Interim Guidelines for Alternative Work Arrangements and Support Mechanisms for Workers in the Government during the Period of State of Public Health Emergency due to COVID-19 Pandemic. [Online]. From: http://www.csc.gov.ph/phocadownload/MC2020/MC18/MC%20No.%2018,%20 s.%202020.pdf. [May 7, 2020].

Cortellazzo, L., Bruni, E., and Zampieri, R. 2019. The Role of Leadership in a Digitalized World: A Review. Frontiers in Psychology, 10, 1938. https://doi.org/10.3389/fpsyg.2019.01938.

Davis, K. 2017. Facebook Messenger: Distraction or collaborative tool?. [Online]. From: https://www.digitalrhetoriccollaborative.org/2017/11/27/facebook-messenger- distraction-or-collaborative-tool/. [November 27, 2017].

Department of Education. 2020. DepEd Order No. 12, s. 2020. Adoption of the Basic Education Learning Continuity Plan for School Year 2020-2021 in the Light of the Covid-19 Public Health Emergency. [Online]. From: https://www.deped.gov.ph/wp- content/uploads/2020/06/DO_s2020_012.pdf. [June 19, 2020].

Doffman, Z. 2021. Why Facebook Messenger Users Should Switch After New Security Delays. Forbes. [Online]. From: https://www.forbes.com/sites/zakdoffman/2021/04/10/stop-using-facebook- messenger-on-your-apple-iphone-or-google-android-phone. [July 10, 2021].

Froment, F., Gonzales, A. G. and Bohorques M. R. 2017. The Use of Social Networks as a Communication Tool between Teachers and Students: A Literature Review. The Turkish Online Journal of Education Technology, 16(4). https://files.eric.ed.gov/fulltext/EJ1160610.pdf.

Gardner, H. K. and Mortensen, M. 2015. Collaborating Well in Large Global Teams. Harvard Business Review. [Online]. From: https://hbr.org/2015/07/collaborating-well-in- large-global-teams. [July 1, 2015].

Heathfield, S. M. 2019. How to Create a Culture Based on Teamwork in Your Organization. [Online]. From: https://www.thebalancecareers.com/how-to-build-a-teamwork-culture- 1918509The Balance Careers. [August 11, 2021].

Iosr, J., Mohammad, B. Y., and Samer, A. 2015. The Impact of Technologies on Society: A Review. https://doi.org/10.6084/m9.figshare.1353160.v1.

Lee, S. Y. and Lee, S. W. 2020. Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea. Sustainability 2020, 12, 4052; doi:10.3390/su12104052.

Malipot, M. H. 2020. Briones: Communication is DepEd's biggest challenge. Manila Bulletin. [Online]. From: https://mb.com.ph/2020/07/07/briones-communication-is-depeds-biggest-challenge/. [July 7, 2020].

Malipot, M. H. 2020. DepEd: Use of social media For Learning Still 'Discouraged' Despite COVID-19 Threat – Manila Bulletin. [Online]. From: https://mb.com.ph/2020/03/13/deped-use-of-social-media-for-learning-still- discouraged-despite-covid-19-threat/. [March 13, 2020].

Messenger. 2022. Messenger Privacy and Safety. [Online]. From: https://www.messenger.com/privacy. [February 10, 2022].

Neubauer, B. E., Witkop, C. T., and Varpio, L. 2019. How Phenomenology Can Help Us Learn from The Experiences of Others. Perspectives on Medical Education, 8(2), 90– 97. https://doi.org/10.1007/s40037-019-0509-2.

Niroula, A. 2015. Impacts of Technology on Culture, Tradition and Social Values. [Online]. From: https://www.linkedin.com/pulse/impacts-technology-culture-tradition-social-values-ashes-niroula. [August 10, 2021].

O'Flaherty, K. 2021. Facebook Data Breach: Here's What to Do Now. Forbes. [Online]. From: https://www.forbes.com/sites/kateoflahertyuk/2021/04/06/facebook-data-breach- heres-what-to-do-now/. [April 6, 2021].

Parrocha, A. 2020. Teachers Ready to Explore Facebook Use in Education. [Online]. From: https://www.pna.gov.ph/articles/1113845. [April 29, 2021].

Radhakrishnan, R. 2020. Sensitivity In Workplace Communication. Reputation Today. [Online]. From: https://reputationtoday.in/sensitivity-in-workplace-communication/. [January 16, 2020].

Reyes-Chua, E., B. G. Sibbaluca, R. D. Miranda, G. B. Palmario, R. P. Moreno, and J. P. T. Solon. 2020. The Status of the Implementation of the E-Learning Classroom in Selected Higher Education Institutions in Region IV-A amidst the Covid-19 Crisis. Journal of Critical Reviews, 7(11). DOI: http://dx.doi.org/10.31838/jcr.07.11.41.

Sandra. 2013. Does technology impact culture? Media, Culture and Society. [Online]. From: https://mediaculturesociety.org/2013/01/29/does-technology-impact-culture/. [January 30, 2013].

Tanskovska, H. 2021. Topic: Facebook Messenger. Statista. https://www.statista.com/topics/4625/facebook-messenger/. [July 9, 2021].

Thiefels, J. 2020. 5 Simple Ways to Assess Company Culture. (n.d.). Engage Blog. [Online]. From: https://www.achievers.com/blog/5-simple- ways- assess-company-culture/. [August 11, 2021].

Turkle, S. 2012. Connected, but alone?. [Online]. From: https://www.ted.com/talks/sherry_turkle_connected_but_alone.

Vyas, L. and Butakhieo, N. 2020. The Impact of Working from Home During COVID-19 on Work and Life Domains: An Exploratory Study on Hong Kong. Policy Design and Practice, 4(1), 59–76. https://doi.org/10.1080/25741292.2020.1863560.

Wadson, K. 2021. LibGuides: Digital Literacy: Computer Skills, Netiquette and Internet Safety: Netiquette for Email and social media. [Online]. From: https://bowvalleycollege.libguides.com/c.php?g=10214andp=52001. [August 10, 2021].




DOI: http://dx.doi.org/10.21776/ub.jam.2022.020.01.01

Refbacks

  • There are currently no refbacks.