THE IMPACT OF CONSUMER DECISIONS IN PURCHASING FOODS BASED ON PRICE, PRODUCT DESIGN, LOCATION, AND STORE ATMOSPHERE

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Totok Hendarto
Universitas Dr Soetomo Surabaya
Indonesia

Ermaini Ermaini
Universitas Muhammadiyah Jambi
Indonesia

Endang Fatmawati
Universitas Diponegoro, Semarang
Indonesia

Widodo Ismanto
Universitas Riau Kepulauan
Indonesia

Teguh Setiawan Wibowo
STIE Mahardhika Surabaya
Indonesia

Chia Han Tsai
Global Master Tourism and Management, National Chiayi University
Taiwan, Province of China

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