The Relationship Among Knowledge Ambidexterity, Innovation, and Marketing Performance

Yohny Anwar, Indra Muis

Abstract


The relationship among knowledge management, organizational ambidexterity, innovation, and marketing performance is crucial in driving organizational success and competitive advantage in today's rapidly changing business environment. The aim of the study is to look at relationship knowledge management, organizational ambidexterity, innovation, and marketing performance.  Besides, it examines the effects of knowledge management and organizational ambidexterity on marketing performance as intervened by innovation as a mediator. The unit analysis is the owners of SMEs in Medan Municipality, North Sumatra Province, Indonesia. This research applies quantitative methods. The research population was 478 SMEs in technology and internet businesses registered in the Government Office of Cooperatives and Micro, Small, and Medium Enterprises (MSME) of Medan, North Sumatra, Indonesia. The respondents were 217 owners of SMEs. The sampling technique is simple random sampling. The data analysis uses the Partial Least Square technique. The research finds that both knowledge management and organizational ambidexterity have positive impacts on innovation. Innovation mediates the knowledge management-marketing performance relationship and organizational ambidexterity-marketing performance relationship. It is advisable for Small Medium Business owners to implement knowledge management, organizational ambidexterity, and innovation to increase their marketing performance.


Keywords


Knowledge Management; Organizational Ambidexterity; Innovation; Marketing Performance; Small Medium Enterprises

Full Text:

PDF

References


Al-Abbadi, L., Alshawabkeh, R., and Rumman, A. 2020. Knowledge management processes and innovation performance: The moderating effect of employees’ knowledge hoarding. Management Science Letters, 10(7), 1463-1472.

Alamayreh, E. M., Sweis, R. J., and Obeidat, B. Y. 2021. The relationship between organisational ambidexterity and organisational performance: the mediating role of innovation. International Journal of Business Excellence, 23(4), 451-471, DOI: 10.1504/IJBEX.2021.114716.

Andriopoulos, C. and Lewis, M. W. 2009. Exploitation-exploration tensions and organizational ambidexterity: Managing paradoxes of innovation. Organization Science, 20(4), 696–717. https://doi.org/10.1287/orsc.1080.0406.

Anjar Priyono, S. E. 2020. Pengaruh Knowledge Management terhadap Kinerja Bisnis melalui Inovasi sebagai Variabel Mediasi pada UMKM di Yogyakarta.

Arilaha, M. A. 2018. Pengaruh Knowledge Management Terhadap Kinerja Pegawai Pada Dinas Lingkungan Hidup Kota Tidore Kepulauan. Jurnal Manajemen Sinergi, 6(2), 1-20. DOI: https://doi.org/10.33387/jms.v6i1.1287.

Asiaei, K. and Bontis, N. 2019. Translating knowledge management into performance: The role of performance measurement systems. Management Research Review, 43, 113-132. DOI: 10.1108/MRR-10-2018-0395.

Cabrilo, S. and Dahms, S. 2018. How strategic knowledge management drives intellectual capital to superior innovation and market performance. Journal of Knowledge Management, 22(3), 621-648. DOI: https://doi.org/10.1108/JKM-07-2017-0309.

Çelik, D. and Uzunçarşılı, Ü. 2023. Is the Effect of Organizational Ambidexterity and Technological Innovation Capability on Firm Performance Mediated by Competitive Advantage? An Empirical Research on Turkish Manufacturing and Service Industries. Sage Open, 13(4). DOI: https://doi.org/10.1177/21582440231206367.

Delshab, V., Winand, M., Sadeghi Boroujerdi, S., Hoeber, L., and Mahmoudian, A. 2022. The impact of knowledge management on performance in nonprofit sports clubs: The mediating role of attitude toward innovation, open innovation, and innovativeness. European Sport Management Quarterly, 22(2), 139–160.

Diesel, R., and Scheepers, C. B. 2019. Innovation climate mediating complexity leadership and ambidexterity. Personnel Review.

Duke, J., Igwe, V., Tapang, A., and Usang, O. 2023. The innovation interface between knowledge management and firm performance. Knowledge Management Research and Practice, 21(3), 486-498, DOI: 10.1080/14778238.2022.2029596.

Dzenopoljac, A., Dzenopoljac, V., Muhammed, S., Abidi, O. and Kraus, S. 2024. Intra-organizational knowledge sharing, ambidexterity and firm performance: evaluating the role of knowledge quality. Journal of Knowledge Management, 28(11), 155-178. DOI: https://doi.org/10.1108/JKM-06-2023-0533.

Erlangga, H. 2022. The effect of product promotion and innovation activities on marketing performance in middle small micro enterprises in Cianjur. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4(1), 528–540.

Ernawati, F. Y., Sarbullah, S., and Zulkifli Z. 2021. Analisis Inovasi Produk, Orientasi Pasar Dan Kualitas Layanan Terhadap Kinerja Pemasaran Produk Home Industri Toko Kue Di Ambarawa (Studi Kasus Toko Roti Welldone). Jurnal STIE Semarang, 13(3), 65–85.

Fietroh, M. N. and Fitriyani, I. 2021. Peran Ambideksteritas Pembelajaran Sebagai Pemediasi Pada Hubungan Kapabilitas Berpikir Desain Terhadap Kapabilitas Inovasi: Studi Pada Perusahaan Startup. Jurnal Bisnis Dan Kewirausahaan, 17(2), 118–34. https://doi.org/10.31940/jbk.v17i2.2407.

Frappaolo, C. and Tom, W. 2000. Knowledge Management. From Terra Incognita to Terra Firma.

Garousi Mokhtarzadedeh, N., Jafarpanah, I., and Zamani Babgohari, A. 2022. Knowledge management capability, entrepreneurial creativity, entrepreneurial intensity and firm performance: the mediating role of ambidexterity. British Food Journal, 124(7), 2179–2208.

Gibson, C. B. and Birkinshaw, J. 2004. The Antecedents, Consequences, and Mediating Role of Organizational Ambidexterity. The Academy of Management Journal, 47(2), 209–226. DOI: https://doi.org/10.2307/20159573.

Gold, A.H., Malhotra, A., and Segars, A.H. 2001. Knowledge management: An organisational capabilities perspective. Journal of Management Information Systems, 18(1), 185-214.

Gyemang, M. and Emeagwali, O. 2020. The roles of dynamic capabilities, innovation, organizational agility and knowledge management on competitive performance in telecommunication industr. Management Science Letters, 10(7), 1533–1542.

Hayaeian, S., Hesarzadeh, R., and Abbaszadeh, M. R. 2022. The impact of knowledge management strategies on the relationship between intellectual capital and innovation: evidence from SMEs. Journal of Intellectual Capital, 23(4), 765–798.

Herawati, Rita, Nizar Alam Hamdani, and Wati Susilawati. 2021. Strategi Keunggulan Bersaing Yang Berorientasi Kepada Kinerja Pemasaran Perguruan Tinggi Swasta. Journal Civics and Social Studies, 5(1), 125–36. https://doi.org/10.31980/civicos.v5i1.1134.

Hosseini, S. S., Tekmedash, Y. N., Karami, A., and Jabarzadeh, Y. 2019. The impact of knowledge management strategy on service innovation performance in private and public hospitals. Iranian Journal of Management Studies, 12(1), 1–24.

Khamaludin, K., Syam, S., Rismaningsih, F., Lusiani, L., Arlianti, L., Herlani, A., ... and Widiyatun, F. 2022. The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance. International Journal of Data and Network Science, 6(1), 9–16.

Khan, R.A. 2012. Knowledge Management: A Frameworkfor Competitive Advantage. Global Journal for Information Technology and Computer Science, 1(1).

Liu, Z., Shi, Y., and Yang, B. 2022. Open innovation in times of crisis: An overview of the healthcare sector in response to the COVID-19 Pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 21.

Maclean, M., Harvey, C., Golant, B. D., and Sillince, J. A. 2021. The role of innovation narratives in accomplishing organizational ambidexterity. Strategic Organization, 19(4), 693-721. DOI: https://doi.org/10.1177/1476127019897234.

Medan, B. P. S. K. 2022. Kota Medan dalam Angka.

Mehrez, A. A. A., Alshurideh, M., Kurdi, B. A., and Salloum, S. A. 2021. Internal factors affect knowledge management and firm performance: a systematic review. In Proceedings of the International Conference on Advanced Intelligent Systems and Informatics 2020, 632–643.

Migdadi, M. M. 2022. Knowledge management processes, innovation capability and organizational performance. International Journal of Productivity and Performance Management, 71(1), 182–210.

Mills, A. and Smith T.. 2010. Knowledge management and organizational performance: a decomposed view.

Muis, I. and Isyanto, P. 2023. Does Competitive Advantage Mediate Innovation Capability and Organizational Ambidexterity-Organizational Performance Relationship?. International Journal of Artificial Intelligence Research, 6(1.1).

Muis, I., Adhi, T. M., and Kamalia, R. F. 2022. Digital Marketing and Innovation Effects on Marketing Performance. In 4th Social and Humanities Research Symposium (SoRes 2021), 180–188.

Mutisya, P. M., K’Obonyo, P., Ogollah, K., and Njihia, J. 2020. Organizational ambidexterity and performance of Large manufacturing firms in Kenya. DBA Africa Management Review, 10(5), 23–36.

Narver, J. C. and Slater, S. F. 1990. The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 54(4), 20–35. DOI: https://doi.org/10.2307/1251757.

Nobakht, M., Hejazi, S., Akbari, M., and Sakhdari, K. 2020. Exploring the relationship between open innovation and organisational ambidexterity: the moderating effect of entrepreneurial orientation. Innovation, 23, 1-22. DOI: 10.1080/14479338.2020.1758566.

Nonaka, I. and Takeuchi, H. 1995. The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation. New York: Oxford University Press.

Nurjanah, P. N. A. and Isa, M. 2021. Peningkatan Kinerja Pemasaran Melalui Orientasi Pasar Dan Orientasi Kewirausahaan Dengan Inovasi Produk Sebagai Variabel Intervening. Prosiding University Research Colloquium, 51–65. Retrieved from https://repository.urecol.org/index.php/proceeding/article/view/1612.

Nursal, M. F., Rianto, M. R., and Bukhari, E. 2022. The Influence of Market Orientation, Entrepreneurial Orientation, Knowledge Management and Learning Organization on Performance Mediated by Innovation in Culinary SME’s in Bekasi. East Asian Journal of Multidisciplinary Research, 1(8), 1691-1702.

Nurwendi, W. and Haryadi, D. 2022. Peran Ambidexterity Organisasi Sebagai Variabel Intervening Dalam Meningkatkan Kinerja Pemasaran UMKM Di Masa Covid-19. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 11, 47-64. DOI: 10.46367/iqtishaduna.v11i1.513.

Patwary, A. K., Alwi, M. K., Rehman, S. U., Rabiul, M. K., Babatunde, A. Y., and Alam, M. M. D. 2022. Knowledge management practices on innovation performance in the hotel industry: mediated by organizational learning and organizational creativity. Global Knowledge, Memory and Communication.

Pratama, V., Santoso, I., and Mustaniroh, S. A. 2021. Development strategy of SMEs in the new normal era of coronavirus disease 2019 (COVID-19): A literature review. In IOP Conference Series: Earth and Environmental Science, 733(1).

Pratiwi, B. R. and Salendu, A. 2021. Hubungan Openness to Experience terhadap Perilaku Kerja Inovatif: Peran Ambidextrous Organization Culture sebagai Moderator. Psikologika: Jurnal Pemikiran dan Penelitian Psikologi, 26(2), 335-352. DOI: https://doi.org/10.20885/psikologika.vol26.iss2.art7.

Rachma, A., Purwinarti, T., and Mariam, I. 2021. Pengaruh Inovasi Produk Dan Orientasi Pasar Terhadap Kinerja Pemasaran UMKM Di Masa Pandemi Covid 19 (Studi Kasus Pelaku Umkm Kecamatan Duren Sawit, Jakarta Timur). Prosiding Seminar Nasional and Call for Paper STIE AAS, 4(1), 235–243. Retrieved from https://prosiding.stie-aas.ac.id/index.php/prosenas/article/view/116.

Rogers, E. M. 1962. Diffusion of Innovations. New York: Free Press.

Saori, Sopyan, Deya Mentari Octavia Anugerah, Anak AgungPutu Ayu, Ibrohim Ibrohim, and Kholipah Al Mugni. 2021. Analisis Kinerja Pemasaran Pada Industri Makanan (Studi Kasus UMKM CV. NJ Food Industries, Kabupaten Sukabumi). Jurnal Inovasi Penelitian, 1(11), 2013–15.

Saputra, A. S., Setyoko, P. I., and Kurniasih, D. 2022. The Role of Social Media, Innovation and Branding Capabilities on Hospital Marketing Performance During The Covid-19 Pandemic and Industry Revolution 4.0 Era. Journal of Industrial Engineering and Management Research, 3(5), 100–111.

Schnellbächer, B. and Heidenreich, S. 2020. The role of individual ambidexterity for organizational performance: examining effects of ambidextrous knowledge seeking and offering. The Journal of Technology Transfer, 45, 1535–1561. DOI: https://doi.org/10.1007/s10961-020-09781-x.

Schumpeter, J. A. 1934. The Theory of Economic Development: An Inquiry into Profits, Capital, Credits, Interest, and the Business Cycle. Piscataway: Transaction Publishers.

Setini, M., Yasa, N., Supartha, I., and Giantari, I. G. A. K. 2021. The effects of knowledge sharing, social capital and innovation on marketing performance. International Journal of Data and Network Science, 5(3), 257-266.

Shahzad, M., Qu, Y., Zafar, A. U., Rehman, S. U., and Islam, T. 2020. Exploring the influence of knowledge management process on corporate sustainable performance through green innovation. Journal of Knowledge Management, 24(9), 2079–2106.

Sinaga, S. P. H., Maulina, E., Tresna, P. W., Sukoco, I., Purnomo, M., and Kostini, N. 2022. Effect of Knowledge Management on Employee Performance. Journal of Information and Knowledge Management, 2150021.

Sinaga, Sarman, Jonner Lumban Gaol, and Reza Nurul Ichsan. 2021. The Effect of Product Innovation on Consumer Interest in the Purchase of Bottled Tea Products at PT. Sinar Sosro Medan. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(1), 1361–67. https://doi.org/10.33258/birci.v4i1.1762.

Sudarti, K., Nurhidayati, N., and Adhiatma, A. 2019. The Role of Organizational Ambidexterity To Increase Innovation Speed And Marketing Performance of SMEs. Fokus Ekonomi: Jurnal Ilmiah Ekonomi, 14(2), 250–268.

Sugiyono. 2018. Metode Penelitian Kuantitatif, Kualitatif dan RandD (28th ed.). Alfabeta.

Tortorella, G., Prashar, A., Vassolo, R., Vergara, A. M. C., Filho, M. G., and Samson, D. 2022. Boosting the impact of knowledge management on innovation performance through industry 4.0 adoption. Knowledge Management Research and Practice. DOI: 10.1080/14778238.2022.2108737.

Tushman, M. L. and O’Reilly, C. A. 1996. The Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change. California Management Review, 38, 8-30. DOI: https://doi.org/10.2307/41165852.

Ubeda-Garcia, M., Rienda, L., Zaragoza-Saez, P. C., and Andreu-Guerrero, R. 2021. The impact of knowledge management on the internationalization, organizational ambidexterity and performance of Spanish hotel chains. International Journal of Contemporary Hospitality Management, 33(5), 1507–1531.

Wiig, K. M. 1997. Knowledge Management: An Introduction and Perspective. Journal of Knowledge Management, 1(1), 6-14. DOI: https://doi.org/10.1108/13673279710800682.

Yusuf, A. 2021. The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(1), 472–81. https://doi.org/10.33258/birci.v4i1.1629.




DOI: http://dx.doi.org/10.21776/ub.jam.2024.022.03.17

Refbacks

  • There are currently no refbacks.