Implementation of Halal Label as an Intangible Asset on Food and Beverage Business Sustainability
Abstract
The majority of the Indonesian population adheres to Islam, and of course, halal food is the most sought-after. Halal labels are increasingly considered important in business due to their positive influence on consumer awareness and the demand for halal products. This study aims to understand how UB Coffee's management interprets the Halal Label as an asset and its implications for business sustainability. This research employs a qualitative method with a case study approach involving UB Coffee's management as the population. Key managers were selected as the sample using purposive sampling, and the data were analyzed descriptively. The results indicate that UB Coffee's management views the Halal Label as valuable and a source of pride, supporting UB Coffee's educational function as part of the educational institution UB and interpreting it as a shared value and commitment. However, UB Coffee has not yet recognized the Halal Label as an asset in its accounting system. The Halal Label has the potential to sustain UB Coffee's business due to the increasing trend of a halal lifestyle. The implications of this study highlight the importance of formally recognizing the Halal Label as an asset to strengthen UB Coffee's long-term business strategy.
Keywords
Full Text:
PDFReferences
Ab Talib, M. S., Hamid, A. B. A., and Zulfakar, M. H. 2015. Halal Supply Chain Critical Success Factors: A Literature Review. Journal of Islamic Marketing, 6(1), pp. 44–71. DOI: https://doi.org/10.1108/JIMA-07-2013-0049.
Abdullah, M. A. and Azam, M. S. E. 2020. Halal Industry in ASEAN, pp. 77–104. DOI: https://doi.org/10.4018/978-1-7998-2257-8.ch005.
Abdur-Rauf, I. A. and Raimi, L. 2023. Understanding Islamic and Halal Entrepreneurship from the Maqasidul Shari’ah Perspective. Contemporary Discourse of Halal and Islamic Entrepreneurship, pp. 19–32. Springer Nature Singapore. DOI: https://doi.org/10.1007/978-981-99-6427-7_2.
Addina, F. N., Santoso, I., and Sucipto. 2020. Concept of Halal Food Development to Support Halal Tourism: A Review. IOP Conference Series: Earth and Environmental Science, 475(1), pp. 0–7. DOI: https://doi.org/10.1088/1755-1315/475/1/012053.
Ahmad, A. N., Abidin, U. F., Othman, M., and Abdul-Rahman, R. 2018. Overview of the Halal Food Control System in Malaysia. Food Control, 90, pp. 352–363. DOI: https://doi.org/10.1016/j.foodcont.2018.02.035.
Ali, S. and Tang, H. 2023. Is Intellectual Property Beneficial to Knowledge Management? Literature Review on Organizational Knowledge Protection. Journal of the Knowledge Economy, 14(4), pp. 4100–4118. DOI: https://doi.org/10.1007/s13132-022-00904-3.
Awang-Annuar, A. M. and Ali, J. K. 2021. Systematic Literature Review on the Relationship Between Islam and Organizational Performance. International Journal of Academic Research in Business and Social Sciences, 11(10). DOI: https://doi.org/10.6007/IJARBSS/v11-i10/11176.
Bux, C., Varese, E., Amicarelli, V., and Lombardi, M. 2022. Halal Food Sustainability between Certification and Blockchain: A Review. Sustainability (Switzerland), 14(4), pp. 1–18. DOI: https://doi.org/10.3390/su14042152.
Cahyandari, R., Kalfin, R., Sukono, R., Purwani, S., Ratnasari, D., Herawati, T., and Mahdi, S. 2023. The Development of Sharia Insurance and Its Future Sustainability in Risk Management: A Systematic Literature Review. Sustainability (Switzerland), 15(10). DOI: https://doi.org/10.3390/su15108130.
Cresswell, J. W. 2017. Research Design Pendekatan Kualitatif, Kuantitatif, dan Mixed, edisi ketiga. Yogyakarta: Pustaka Pelajar.
Fauzi, M. A. 2022. Consumer Purchase of Halal Certified Product: A Quantitative Systematic Literature Review. Journal of Islamic Marketing, 14(6), pp. 1397–1416. DOI: https://doi.org/10.1108/JIMA-09-2021-0299.
Gumbau-Albert, M. and Maudos, J. 2022. The Importance of Intangible Assets in Regional Economic Growth: A Growth Accounting Approach. The Annuals of Regional Science, 69(2), pp. 361–390. DOI: https://doi.org/10.1007/s00168-022-01138-6.
Hamizar, A., Holle, M. H., and Mohamad, S. I. S. 2023. Challenges and Opportunities of Islamic Branding on Global Marketing: A Conceptual Study Arizal. Jurnal Ekonomi Syariah dan Hukum Ekonomi Syariah, 9(1), pp. 19–31. DOI: https://doi.org/10.31602/iqt.v9i1.10324.
Hariani, D. and Hanafiah, M. H. 2024. The Competitiveness, Challenges and Opportunities to Accommodate the Halal Tourism Market: A Sharia-Law Tourism Destination Perspectives. Journal of Islamic Marketing, 15(3), pp. 919–942. DOI: https://doi.org/10.1108/JIMA-05-2023-0147.
Hariharan, A. N. and Biswas, A. 2020. A Critical Review of the Indian Knowledge‐Based Industry Location Policy Against Its Theoretical Arguments. Regional Science Policy and Practice, 12(3), pp. 431–454. DOI: https://doi.org/10.1111/rsp3.12257.
Maf’ula, F. and Mi’raj, D. A. 2022. Islamic Insurance in Indonesia: Opportunities and Challenges on Developing the Industry. Journal of Islamic Economic Laws, 5(1), pp. 116–138. DOI: https://doi.org/10.23917/jisel.v5i1.16764.
Masud, A. A., Rousham, E. K., Islam, M. A., Alam, M. U., Rahman, M., Mamun, A. A., Sarker, S., Asaduzzaman, M., and Unicomb, L. 2020. Drivers of Antibiotic Use in Poultry Production in Bangladesh: Dependencies and Dynamics of a Patron-Client Relationship. Frontiers in Veterinary Science, 7(February), pp. 1–9. DOI: https://doi.org/10.3389/fvets.2020.00078.
Mintz, O. and Lilien, G. L. 2024. Should B2B Start-ups Invest in Marketing?. Industrial Marketing Management, 117(1), pp. 220–237. DOI: https://doi.org/10.1016/j.indmarman.2024.01.003.
Mourad, R. and Wahid, J. Bin. 2022. A Comparative Study on Sustainability Sssessment Level (BREEAM, LEED, and Estidama) to Develop Better Environment Sustainability Assessment. Salud, Ciencia y Tecnologia, 2(2), pp. 1–11. DOI: https://doi.org/10.56294/saludcyt2022237.
Nawawi, A. and Salin, A. S. A. P. 2018. Slow Moving Stock Problem: Empirical Evidence from Malaysia. International Journal of Law and Management. DOI: https://doi.org/10.1108/IJLMA-06-2017-0142.
Ng, P. C., Ahmad-Ruslan, N. A. S., Chin, L. X., Ahmad, M., Abu Hanifah, S., Abdullah, Z., and Khor, S. M. 2022. Recent Advances in Halal Food Authentication: Challenges and Strategies. Journal of Food Science, 87(1), pp. 8–35. DOI: https://doi.org/10.1111/1750-3841.15998.
Porcar, M. and Peretó, J. 2018. Creating Life and the Media: Translations and Echoes. Life Sciences, Society and Policy, 14(1), pp. 19. DOI: https://doi.org/10.1186/s40504-018-0087-9.
Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., and Waseem, A. 2019. Case Study Method: A Step-by-Step Guide for Business Researchers. International Journal of Qualitative Methods, 18. DOI: https://doi.org/10.1177/1609406919862424.
Razladova, O. and Nyoko, A. E. L. 2022. Blue Economy Development in Indonesia. Journal of Management Small and Medium Enterprises (SMEs), 15(1), pp. 89–105. DOI: https://doi.org/10.35508/jom.v15i1.6516.
Rejeb, A., Rejeb, K., Zailani, S., and Kayikci, Y. 2023. Knowledge Diffusion of Halal Food Research: A Main Path Analysis. Journal of Islamic Marketing, 14(7), pp. 1715–1743. DOI: https://doi.org/10.1108/JIMA-07-2021-0229.
Shipton, L. and Dauvergne, P. 2022. Health Concerns of Plastics: Energizing the Global Diffusion of Anti-Plastic Norms. Journal of Environmental Planning and Management, 65(11), pp. 2124–2144. DOI: https://doi.org/10.1080/09640568.2021.1957796.
Sugiyono. 2016. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Talib, A., Paturochman, I. R., Ansyori, A., and Amin, A. 2024. Challenges and Opportunities in Implementing Sharia Principles in Business Management. Journal of Sharia, 3(1), pp. 1–8. DOI: https://doi.org/10.51805/ijsbm.v3i1.201.
Wu, C., Botella-carrubi, D., and Blanco-gonz, C. 2024. Technological Forecasting and Social Change The Empirical Study of Digital Marketing Strategy and Performance in Small and Medium-Sized Enterprises (SMEs). 200(May 2023). DOI: https://doi.org/10.1016/j.techfore.2023.123142.
Refbacks
- There are currently no refbacks.