Grisna Anggadwita, Sisca Eka Fitria, Rega Eggitya Suyono


Currently, the increasingly dynamic industry development has caused business competition that cannot be avoided by business players, including by TRI as one of the SMIs in Purbalingga Regency, Indonesia. TRI is a business engaged in the automotive field by producing racing exhausts. This study aims to identify the development of competitive strategies carried out by TRI by analyzing the external and internal environment. This research uses the descriptive qualitative method with a case study approach. The sampling technique in this study uses purposive sampling by conducting depth interviews with key people who are considered to know and understand the business processes of TRI. The analysis technique uses EFE, IFE, SWOT, and QSPM matrices. The results show an EFE Matrix score of 2.86 and an IFE Matrix score of 2.88 so that the TRI position is in the IE Matrix on cell V with the priority strategy being to hold and maintain. Based on the SWOT matrix results, the company has five alternative strategies, consisting of 4 market penetration strategies and 1 product development strategy. Alternative strategies that become the top priority based on the QSPM matrix evaluation are market penetration strategies. The recommendations and implications of this study are discussed further.


Competitive Strategy; EFE; IFE; SMIs; SWOT; QSPM

Full Text:



Barney, J. B. 2002. Strategic management: From informed conversation to acade--mic discipline. Academy of Management Perspectives, 16(2), 53-57.

Baroto, T., & Purbohandiningrat, C. 2014. Analisis Strategi Pengembangan Bisnis PPOB Kipo Menggunakan Analisis SWOT dan QSPM. Jurnal Teknik Industri, 15(1), 88-102

Cravens, D. W. 1996. Pemasaran strategis. Jakarta: Erlangga.

David, F. R., & David, F. R. 2016. Manajemen Strategik (Suatu Pendekatan Keunggulan Bersaing). Jakarta: Salemba Empat

Day, G. S., & Wensley, R. 1988. Assessing advantage: a framework for diagnosing competitive superiority. Journal of Marketing, 52(2), 1-20.

Dröge, C., Vickery, S., & Markland, R. E. 1994. Sources and outcomes of competitive advantage: an exploratory study in the furniture industry. Decision Sciences, 25(5 6), 669-689.

Foris, D. 2014. Comparative analysis of hotel classification and quality mark in hospitality. Journal of Tourism and Hospitality Management, 2(1), 26-39.

Keegan, W. 1995. Manajemen pemasaran global, (terjemahan), edisi revisi, jilid I. Jakarta: Prehallindo.

Kotler, P. 1997. Manajemen pemasaran: analisis, perencanaan, implementasi, dan kontrol. Jakarta: Prenhallindo.

Kotler, P., & Armstrong, G. 2003. Fundamentos de marketing. Pearson Educación.

Ministry of Industry of the Republic of Indonesia. 2015. IKM Berperan Strategis dalam Perekonomian Nasional. [On line]. From: http://www.kemenperin. Perekonomian-Nasional/ [October 2, 2018]

Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. 2017. Human resource management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.

Pearce, J., & Robinson, R.B. 2008. Manajemen Strategis 10. Jakarta: Salemba Empat.

Porter, M. E. 2008. Competitive strategy: Techniques for analyzing industries and competitors. Simon and Schuster.

Ratnasari, A., & Kirwani. 2013. Peranan Industri Kecil Menengah (IKM) dalam Pennyerapan Tenaga Kerja di Kabupaten Ponorogo. Jurnal Pendidikan Ekonomi, 1(3), 1-17.

Sampurno. 2010. Manajemen Stratejik: Menciptakan Keunggulan Bersaing yang Berkelanjutan. Yogyakarta: Gadjah Mada University Press.

Senge, P. 2000. School That Learn A Fifth Discipline: Fieldbook for educator, Parent, Everyone Who Care about Education. New York: Doubleday Dell Publishing.

Sinarta, A. I. 2017. Analisis Strategi Bersaing Pada Perusahaan Rafting Yang Ada di Bali. AGORA, 5(3), 1-10.

South, S. E. 1981. Competitive advantage: the cornerstone of strategic thinking. Journal of Business Strategy, 1(4), 15-25.

Sugiyono. 2014. Memahami Penelitian Kualitatif. Bandung: Alfabeta.

Tambunan, T. 2006. Development of small and medium enterprises in Indonesia from the Asia-Pacific perspective. LPFE-University of Trisakti.

Utomo, A. D. 2017. Analisis Strategi Bersaing Pada CV. Mitra Perkasa Utomo. Agora, 5(3), 1-9.



  • There are currently no refbacks.