EFFECT OF MARKETING STRATEGY ADAPTATION ON KNOWLEDGE EXPLOITABILITY
Vol. 16 No. 3 (2018)
Articles
July 24, 2018
June 23, 2022
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Nurcholis, L. (2022) “EFFECT OF MARKETING STRATEGY ADAPTATION ON KNOWLEDGE EXPLOITABILITY”, Jurnal Aplikasi Manajemen, 16(3), p. pp. 432 – 439. doi:10.21776/ub.jam.2018.016.03.07.
Atuahene-Gima, K. 2003. The effects of centrifugal and centripetal forces on product development speed and quality: how does problem solving matter?. Academy of Mangement Journal, Vol. 46 No. 3, pp. 359-73.
Buckley, Peter. J., and Horn, Sierk.A. 2009. Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies. Long Range Planning, 42: 495-517.
Chattawat, L. and Ussahawanitchakit. 2011. Dynamic services strategy and the antecedents and consequences: Evidence from SPA business in Thailand. Journal of International Business and Economics, 11(4), 52-80.
Faizal, M.Y. and Rozainun, A. A. 2008. Strategic adaptation and the value of forecasts: The development of a conceptual framework. Journal Business Economic and Management, 9(2), 107-114.
Galunic, D. C. and Rodan, S. 2008 Resource Recombination in the firm: knowledge structures and the potential for schumpeterian innovation.Strategic Management Journal, 19, pp. 1193-120.
G. Yalcinkaya, R.J. Calantone, and D.A. Griffith. 2007. An examination of exploration and exploitation capabilities: Implication for product innovation and market performance. Journal of International Marketing, vol. 15, pp. 63-93.
Hsu C. I., Carol, M. N., and Lawler J. J. 2007. Toward a Model of Organizational Human Capital Development: Preliminary Evidence from Taiwan. Asia Pacific Business ReviewVol. 13, No. 2, 251–275, April.
Khalid, H. 2006. Embracing Diversity in User Needs for Affective Design. Applied Agronomics, 37: 409-418.
Lages, L.F., Abrantes, J.L. and Lages, C. R. 2008. The Strata apt Scale: A Measure of Marketing Strategy Adaptation to International Business Markets. International Marketing Review, 25 (5): 584-600.
Leonidou, L.C., Katsikeas, C.S. and Samieec, S. 2002.Marketing strategy determinants ofexport performance: a meta-analysis. Journal of Business Research, 55: 51- 67.
Leticia Bautista-Frias, Rosa Maria Romero-Gonzalez, and Josefina Morgan-Beltran. 2012. Knowledge Maps in the Conversion of tacit Knowledge as competitive Advantage. ACR Vol. 20 (3and4).
Liu, X. and Wei, K.K. 2003. An Empirical Study of Product Differences in Consumers’ E Commerce Adoption Behavior. Electronic Commerce Research and Applications, 2: 229-239.
McQuiston, Daniel H. 2004. Successful Branding of A Commodity Product: The Case of Raex Laser Steel. Industrial Marketing Management, 33 (4): 345-354.
Nasir, V. A. and Altinbasak, I. 2009. The Standardization/Adaptation Debate: Creating a Framework for the New Millennium. Strategic Management Review, l.3(1): 17-50.
Navarro, A., Losada, F., Ruzo, E., and Diez, J.A., 2010. Implications of perceived competitive advantage, adaptation of marketing tactics and export commitment on exportperformance. Journal of World Business, 45: 49-58.
Pernicka, S. and Lucking, S. 2012. Professionalism, market closure and bureaucracy: how thelogic of knowledge control shapes collective action in the field of university and non university research. Journal of Industrial Relations, Vol. 54 No. 5, pp. 579-595.
Phattarawan, T., Kiran, K., Anil, N.,and Anusorn, S. 2010. The effect of product adaptation and market orientat ion on export performance: A survey of Thai managers. Journal of Marketing Theory and Practice, 18(2), 155-169.
Qian, G. 2002. Multinational, Product Diversification, and Profitability of Emerging US Small and Medium-Sized Enterprises. Journal of Business Ven￾turing, 17: 611-633.
M. Subramaniam and M. A. Youndt. 2005. The influence of intellectual capital on the types of innovative capabilities.Academy of Management Journal, vol. 48, pp. 450-463.
Sumittra. 2011. Effects of marketing adaptation strategy on customer response, marketingexcellence and market performance of food product business in Thailand. International Journal of Business Strategy. Volume: 11 Source Issue: 1.
Thipsri, N. and Ussahawanitchakit P. 2009. An Empirical Assessment of NPD Strategies of Thai Electronics Business: How Do the Strategies Affect Market Outcome? 2009.International Journalof Business Strategy, 9(2): 69-90.
Tom J. M. Mom, Frans A. J. Van Den Bosch, and Henk W. Volberda. 2007. InvestigatingManagers’ Exploration and Exploitation Activities: The Influence of Top-Down, Bottom-Up, and Horizontal Knowledge Inflow. Journal of Management Studies. 44:6
Yeung, P. and Lau, C. 2005. Competitive actions and firm performance of hotel in Hong Kong.Hospitality Management, 24: 611-633
Buckley, Peter. J., and Horn, Sierk.A. 2009. Japanese Multinational Enterprises in China: Successful Adaptation of Marketing Strategies. Long Range Planning, 42: 495-517.
Chattawat, L. and Ussahawanitchakit. 2011. Dynamic services strategy and the antecedents and consequences: Evidence from SPA business in Thailand. Journal of International Business and Economics, 11(4), 52-80.
Faizal, M.Y. and Rozainun, A. A. 2008. Strategic adaptation and the value of forecasts: The development of a conceptual framework. Journal Business Economic and Management, 9(2), 107-114.
Galunic, D. C. and Rodan, S. 2008 Resource Recombination in the firm: knowledge structures and the potential for schumpeterian innovation.Strategic Management Journal, 19, pp. 1193-120.
G. Yalcinkaya, R.J. Calantone, and D.A. Griffith. 2007. An examination of exploration and exploitation capabilities: Implication for product innovation and market performance. Journal of International Marketing, vol. 15, pp. 63-93.
Hsu C. I., Carol, M. N., and Lawler J. J. 2007. Toward a Model of Organizational Human Capital Development: Preliminary Evidence from Taiwan. Asia Pacific Business ReviewVol. 13, No. 2, 251–275, April.
Khalid, H. 2006. Embracing Diversity in User Needs for Affective Design. Applied Agronomics, 37: 409-418.
Lages, L.F., Abrantes, J.L. and Lages, C. R. 2008. The Strata apt Scale: A Measure of Marketing Strategy Adaptation to International Business Markets. International Marketing Review, 25 (5): 584-600.
Leonidou, L.C., Katsikeas, C.S. and Samieec, S. 2002.Marketing strategy determinants ofexport performance: a meta-analysis. Journal of Business Research, 55: 51- 67.
Leticia Bautista-Frias, Rosa Maria Romero-Gonzalez, and Josefina Morgan-Beltran. 2012. Knowledge Maps in the Conversion of tacit Knowledge as competitive Advantage. ACR Vol. 20 (3and4).
Liu, X. and Wei, K.K. 2003. An Empirical Study of Product Differences in Consumers’ E Commerce Adoption Behavior. Electronic Commerce Research and Applications, 2: 229-239.
McQuiston, Daniel H. 2004. Successful Branding of A Commodity Product: The Case of Raex Laser Steel. Industrial Marketing Management, 33 (4): 345-354.
Nasir, V. A. and Altinbasak, I. 2009. The Standardization/Adaptation Debate: Creating a Framework for the New Millennium. Strategic Management Review, l.3(1): 17-50.
Navarro, A., Losada, F., Ruzo, E., and Diez, J.A., 2010. Implications of perceived competitive advantage, adaptation of marketing tactics and export commitment on exportperformance. Journal of World Business, 45: 49-58.
Pernicka, S. and Lucking, S. 2012. Professionalism, market closure and bureaucracy: how thelogic of knowledge control shapes collective action in the field of university and non university research. Journal of Industrial Relations, Vol. 54 No. 5, pp. 579-595.
Phattarawan, T., Kiran, K., Anil, N.,and Anusorn, S. 2010. The effect of product adaptation and market orientat ion on export performance: A survey of Thai managers. Journal of Marketing Theory and Practice, 18(2), 155-169.
Qian, G. 2002. Multinational, Product Diversification, and Profitability of Emerging US Small and Medium-Sized Enterprises. Journal of Business Ven￾turing, 17: 611-633.
M. Subramaniam and M. A. Youndt. 2005. The influence of intellectual capital on the types of innovative capabilities.Academy of Management Journal, vol. 48, pp. 450-463.
Sumittra. 2011. Effects of marketing adaptation strategy on customer response, marketingexcellence and market performance of food product business in Thailand. International Journal of Business Strategy. Volume: 11 Source Issue: 1.
Thipsri, N. and Ussahawanitchakit P. 2009. An Empirical Assessment of NPD Strategies of Thai Electronics Business: How Do the Strategies Affect Market Outcome? 2009.International Journalof Business Strategy, 9(2): 69-90.
Tom J. M. Mom, Frans A. J. Van Den Bosch, and Henk W. Volberda. 2007. InvestigatingManagers’ Exploration and Exploitation Activities: The Influence of Top-Down, Bottom-Up, and Horizontal Knowledge Inflow. Journal of Management Studies. 44:6
Yeung, P. and Lau, C. 2005. Competitive actions and firm performance of hotel in Hong Kong.Hospitality Management, 24: 611-633
How to Cite
Nurcholis, L. (2022) “EFFECT OF MARKETING STRATEGY ADAPTATION ON KNOWLEDGE EXPLOITABILITY”, Jurnal Aplikasi Manajemen, 16(3), p. pp. 432 – 439. doi:10.21776/ub.jam.2018.016.03.07.
