Suzanna Katharina Mamahit


The purpose of a college library is to meet the needs of lecturers who conduct teaching and learning processes and who concern Three College Dharma (teaching, research and community service). It is necessary to consider factors underlying users’ reasons to visit libraries. Using exploratory quantitative methods, this paper aims to investigate servicescape library factors that affect users’ interests. Data were collected through questionnaires containing twenty five statements related to college library servicescape. The population as well as the sample of this study involved 346 respondents such as lecturers, students and staff. This study found college library serviscape factors were obtained through five stages such as data preparation stage; extraction factor stage; axis rotation factor stage; model operation stage and result use stage. Likert scale model was employed to score each statement in the questionnaires. Five factors were grouped such as cleanliness and comfortable facilities, aesthetic facilities, accessibility to layout, facility appearance and functionality of facilities. The factor with the lowest mean of 3.58 was Fungctionality of the Facilities. This factor included the room light indicator; appropriate lighting (sunlight); convenient library opening hours for users; adequate lockers/caretaker and adequate carrel reading/study desk.


College Libraries; Library Management; Servicescape

Full Text:



Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. 2006. Multivariate Data Analysis. Upper Saddle River, NJ: Pearson Education. diunggah pada hari Senin tanggal 20 April 2015 pukul 16:18

Krejcie, R. V., & Morgan, D. W. 1970. Determining Sample Size for Research Activities. Educational and psychological measurement, 30(3), 607-610.

Lovelock, C. & Wright, L. 2002. Principles of Service Marketing and Management. Upper Saddle River, New Jersey: Prentice Hall

Murwani, F.D. 2009. Analisis Faktor dan Structural Equation Modelling. Bahan Ajar tidak diterbitkan, Malang: Program Pascasarjana Universitas Negeri Malang.

Nilsson, E., & Ballantyne, D. 2014. Reexamining the place of servicescape in marketing: a service-dominant logic perspective. Journal of Services Marketing, 28(5), 374-379.

Reimer, A., & Kuehn, R. 2005. The impact of servicescape on quality perception. European Journal of Marketing, 39(7/8), 785-808.

Siu, N. Y. M., Wan, P. Y. K., & Dong, P. (2012). The Impact of the servicescape on the desire to stay in convention and exhibition centers: The case of Macao. International Journal of Hospitality Management, 31(1), 236-246.

Wakefield, K. L., & Blodgett, J. G. 1994. The Importance of servicescapes in leisure service settings. Journal of Services Marketing, 8(3), 66-76.



  • There are currently no refbacks.