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Vol 17, No 4 (2019) THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION Abstract  PDF
Arum Nurhandayani, Rizal Syarief, Mukhamad Najib
 
Vol 17, No 3 (2019) TRUST IN WEBSITE AND ITS EFFECT ON PURCHASE INTENTION FOR YOUNG CONSUMERS ON C2C E-COMMERCE BUSINESS Abstract  PDF
Dimas Hendrawan, Khoszaya Zorigoo
 
Vol 16, No 3 (2018) THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION Abstract  PDF
Deandra Vidyanata, Sunaryo Sunaryo, Djumilah Hadiwidjojo
 
Vol 16, No 2 (2018) THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE Abstract  PDF
Arya Krisna Pramudya, Achmad Sudiro, Sunaryo Sunaryo
 
Vol 15, No 1 (2017) DETERMINANT FACTORS OF PURCHASE INTENTION ON GREEN PRODUCT Abstract  PDF
Ida Aryati Diyah, Tony Wijaya
 
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