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Vol 21, No 3 (2023) EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS Abstract  PDF
Abimanyu Tuwuh Sembhodo, Sumiyarto Sumiyarto, Dwi Widiastri, Rushli Fauzan
 
Vol 21, No 2 (2023) THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION Abstract  PDF
Almira Vania Puspitasari, Daniel Tumpal H. Aruan
 
Vol 21, No 2 (2023) ROLE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION Abstract  PDF
Husin Husin, Adya Hermawati, Yuli Purbaningsih, Susriyanti Susriyanti, Sylvia Fettry, Shujahat Ali
 
Vol 21, No 2 (2023) UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM Abstract  PDF
Yudi Sutarso, Larasati Ayu Sekarsari, Aniek Maschudah Ilfitiah, Laila Saleh Martha
 
Vol 16, No 3 (2018) THE ROLE OF PERFORMANCE FEEDBACK QUALITY TO REDUCE THE PROPENSITY TO CREATE BUDGETARY SLACK AT PRIVATE UNIVERSITY Abstract  PDF
Febriana Dwi Rismayanti, Putu Indrajaya Lembut, Dian Wijayanti
 
Vol 18, No 4 (2020) TRUST AND PERCEIVED BENEFIT AS ANTECEDENTS OF REUSE INTENTION IN MOBILE PAYMENT SERVICES Abstract  PDF
Ajeng Putri Narahdita, Siti Aisjah, Nur Kusniyah
 
Vol 20, No 3 (2022) TELEWORK, WELL-BEING, STRESS, AND PRODUCTIVITY DURING COVID-19 PANDEMIC: DOES WOMEN'S RESILIENCE MATTER? Abstract  PDF
Rina Anindita, Veinne Nathasia Korompis
 
Vol 16, No 1 (2018) The Effect of Perceived Customer Effectiveness of Green as Moderator Variable on Eco-Friendly Practices, Green Image and Customer Attitudes in a Canteen at University of Surabaya Abstract  PDF
Christina Rahardja, Dudi Anandya, Andhy Setyawan
 
Vol 21, No 1 (2023) DIGITAL TRANSFORMATION THROUGH TECHNOLOGY ACCEPTANCE MODEL ADOPTION FOR SME RECOVERY ECONO-MY DURING THE COVID-19 PANDEMIC Abstract  PDF
Ni Putu Yeni Astiti, I Made Surya Prayoga, I Gusti Ayu Imbayani
 
Vol 16, No 3 (2018) THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK Abstract  PDF
Rr. Fradiani Eka Yudiarti, Astrid Puspaningrum
 
Vol 20, No 1 (2022) THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND SOCIAL INFLUENCE TOWARD INTENTION TO USE MEDIATED BY TRUST Abstract  PDF
Ilham Agung Kurniawan, Mugiono Mugiono, Risna Wijayanti
 
Vol 18, No 4 (2020) EMPLOYEE ENGAGEMENT AND ORGANIZATION SUPPORT STRATEGIES: THE MEDIATING ROLE OF PERCEIVED ORGANIZATION SUPPORT FOR HOLISTIC EMPLOYEE SUBJECTIVE WELL-BEING Abstract  PDF
Sucipto Asan, Andry Panjaitan, Selvi Esther Suwu, Ferry Vincenttius Ferdinand
 
Vol 18, No 3 (2020) STUDENT PREFERENCE TOWARDS OVO AS A CASHLESS PAYMENT FACILITY (STUDY AT STUDENTS OF FACULTY OF BUSINESS IN SURABAYA CITY) Abstract  PDF
Liestya Padmawidjaja, Timotius F. C. W. Sutrisno, Nisa Setiani
 
Vol 20, No 1 (2022) A MEDIATION ANALYSIS OF COGNITIVE AND AFFECTIVE CUSTOMER TRUST IN CUSTOMER LOYALTY TOWARDS E-MARKETPLACE Abstract  PDF
Evelyn Hendriana, Siti Anjani, Alexander Dennison, Zhafira Nur Subhan
 
Vol 20, No 4 (2022) MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL Abstract  PDF
Noni Setyorini, Qristin Violinda, Arisul Ulumudin, Erandi Jinadari Wattegama
 
Vol 19, No 4 (2021) THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR Abstract  PDF
Dewi Mustikasari Immanuel, Alexandria Bianda H. S.
 
Vol 15, No 2 (2017) THE INFLUENCE OF CONSUMER ETHNOCENTRISM AND PERCEIVED VALUE ON PURCHASE DECISION OF LOCAL SHOE IN STUDENT ENVIRONMENT Abstract  PDF
Sri Astuti Pratminingsih, Eriana Astuty
 
Vol 20, No 3 (2022) PERCEIVED EXTERNAL PRESTIGE ON DEVIANT WORKPLACE BEHAVIOR WITH MEDIATION OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT Abstract  PDF
Ita Wahyu Pratiwi, Armanu Armanu, Mintarti Rahayu
 
Vol 20, No 3 (2022) JOB BURNOUT AND FLEXIBLE WORKING ARRANGEMENT ASSOCIATIONS ON EMPLOYEE WELLBEING WITH PERCEIVED ORGANIZATIONAL SUPPORT AS MEDIATOR: A STUDY DURING PANDEMIC Abstract  PDF
Muhammad Miftahul Amri, Anita Maharani, Zainur Hidayah
 
Vol 16, No 3 (2018) THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI Abstract  PDF
I Putu Gede Iwan Trisna Jaya, I Gusti Ngurah Widya Hadi, Komang Sri Widiantari
 
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