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| Issue | Title | |
| Vol 21, No 2 (2023) | THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION | Abstract PDF |
| Almira Vania Puspitasari, Daniel Tumpal H. Aruan | ||
| Vol 21, No 2 (2023) | ROLE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION | Abstract PDF |
| Husin Husin, Adya Hermawati, Yuli Purbaningsih, Susriyanti Susriyanti, Sylvia Fettry, Shujahat Ali | ||
| Vol 21, No 3 (2023) | EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS | Abstract PDF |
| Abimanyu Tuwuh Sembhodo, Sumiyarto Sumiyarto, Dwi Widiastri, Rushli Fauzan | ||
| Vol 21, No 2 (2023) | UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM | Abstract PDF |
| Yudi Sutarso, Larasati Ayu Sekarsari, Aniek Maschudah Ilfitiah, Laila Saleh Martha | ||
| Vol 16, No 3 (2018) | THE ROLE OF PERFORMANCE FEEDBACK QUALITY TO REDUCE THE PROPENSITY TO CREATE BUDGETARY SLACK AT PRIVATE UNIVERSITY | Abstract PDF |
| Febriana Dwi Rismayanti, Putu Indrajaya Lembut, Dian Wijayanti | ||
| Vol 18, No 4 (2020) | TRUST AND PERCEIVED BENEFIT AS ANTECEDENTS OF REUSE INTENTION IN MOBILE PAYMENT SERVICES | Abstract PDF |
| Ajeng Putri Narahdita, Siti Aisjah, Nur Kusniyah | ||
| Vol 20, No 3 (2022) | TELEWORK, WELL-BEING, STRESS, AND PRODUCTIVITY DURING COVID-19 PANDEMIC: DOES WOMEN'S RESILIENCE MATTER? | Abstract PDF |
| Rina Anindita, Veinne Nathasia Korompis | ||
| Vol 16, No 1 (2018) | The Effect of Perceived Customer Effectiveness of Green as Moderator Variable on Eco-Friendly Practices, Green Image and Customer Attitudes in a Canteen at University of Surabaya | Abstract PDF |
| Christina Rahardja, Dudi Anandya, Andhy Setyawan | ||
| Vol 21, No 1 (2023) | DIGITAL TRANSFORMATION THROUGH TECHNOLOGY ACCEPTANCE MODEL ADOPTION FOR SME RECOVERY ECONO-MY DURING THE COVID-19 PANDEMIC | Abstract PDF |
| Ni Putu Yeni Astiti, I Made Surya Prayoga, I Gusti Ayu Imbayani | ||
| Vol 16, No 3 (2018) | THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK | Abstract PDF |
| Rr. Fradiani Eka Yudiarti, Astrid Puspaningrum | ||
| Vol 20, No 1 (2022) | THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND SOCIAL INFLUENCE TOWARD INTENTION TO USE MEDIATED BY TRUST | Abstract PDF |
| Ilham Agung Kurniawan, Mugiono Mugiono, Risna Wijayanti | ||
| Vol 18, No 4 (2020) | EMPLOYEE ENGAGEMENT AND ORGANIZATION SUPPORT STRATEGIES: THE MEDIATING ROLE OF PERCEIVED ORGANIZATION SUPPORT FOR HOLISTIC EMPLOYEE SUBJECTIVE WELL-BEING | Abstract PDF |
| Sucipto Asan, Andry Panjaitan, Selvi Esther Suwu, Ferry Vincenttius Ferdinand | ||
| Vol 18, No 3 (2020) | STUDENT PREFERENCE TOWARDS OVO AS A CASHLESS PAYMENT FACILITY (STUDY AT STUDENTS OF FACULTY OF BUSINESS IN SURABAYA CITY) | Abstract PDF |
| Liestya Padmawidjaja, Timotius F. C. W. Sutrisno, Nisa Setiani | ||
| Vol 20, No 1 (2022) | A MEDIATION ANALYSIS OF COGNITIVE AND AFFECTIVE CUSTOMER TRUST IN CUSTOMER LOYALTY TOWARDS E-MARKETPLACE | Abstract PDF |
| Evelyn Hendriana, Siti Anjani, Alexander Dennison, Zhafira Nur Subhan | ||
| Vol 20, No 4 (2022) | MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL | Abstract PDF |
| Noni Setyorini, Qristin Violinda, Arisul Ulumudin, Erandi Jinadari Wattegama | ||
| Vol 19, No 4 (2021) | THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR | Abstract PDF |
| Dewi Mustikasari Immanuel, Alexandria Bianda H. S. | ||
| Vol 20, No 3 (2022) | JOB BURNOUT AND FLEXIBLE WORKING ARRANGEMENT ASSOCIATIONS ON EMPLOYEE WELLBEING WITH PERCEIVED ORGANIZATIONAL SUPPORT AS MEDIATOR: A STUDY DURING PANDEMIC | Abstract PDF |
| Muhammad Miftahul Amri, Anita Maharani, Zainur Hidayah | ||
| Vol 15, No 2 (2017) | THE INFLUENCE OF CONSUMER ETHNOCENTRISM AND PERCEIVED VALUE ON PURCHASE DECISION OF LOCAL SHOE IN STUDENT ENVIRONMENT | Abstract PDF |
| Sri Astuti Pratminingsih, Eriana Astuty | ||
| Vol 20, No 3 (2022) | PERCEIVED EXTERNAL PRESTIGE ON DEVIANT WORKPLACE BEHAVIOR WITH MEDIATION OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT | Abstract PDF |
| Ita Wahyu Pratiwi, Armanu Armanu, Mintarti Rahayu | ||
| Vol 20, No 3 (2022) | COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION | Abstract PDF |
| Chintata Ardisa, Fatchur Rohman, Astrid Puspaningrum | ||
| 0 - 0 of 40 Items | > >> | |
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