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Vol 16, No 1 (2018) The Effect of Perceived Customer Effectiveness of Green as Moderator Variable on Eco-Friendly Practices, Green Image and Customer Attitudes in a Canteen at University of Surabaya Abstract  PDF
Christina Rahardja, Dudi Anandya, Andhy Setyawan
 
Vol 16, No 3 (2018) THE ROLE OF PERFORMANCE FEEDBACK QUALITY TO REDUCE THE PROPENSITY TO CREATE BUDGETARY SLACK AT PRIVATE UNIVERSITY Abstract  PDF
Febriana Dwi Rismayanti, Putu Indrajaya Lembut, Dian Wijayanti
 
Vol 15, No 2 (2017) THE INFLUENCE OF CONSUMER ETHNOCENTRISM AND PERCEIVED VALUE ON PURCHASE DECISION OF LOCAL SHOE IN STUDENT ENVIRONMENT Abstract  PDF
Sri Astuti Pratminingsih, Eriana Astuty
 
Vol 16, No 3 (2018) THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK Abstract  PDF
Rr. Fradiani Eka Yudiarti, Astrid Puspaningrum
 
Vol 16, No 4 (2018) EFFECT OF LEADER MEMBER EXCHANGE AND PERCEIVED ORGANIZATIONAL SUPPORT ON INNOVATIVE WORK BEHAVIOR OF STAR RATED HOTEL EMPLOYEES Abstract  PDF
Oscarius Yudhi Ari Wijaya
 
Vol 16, No 3 (2018) THE MEDIATING EFFECT OF CUSTOMER SATISFACTION ON BEHAVIORAL INTENTIONS FOR ECOTOURISM EVIDENCE FROM BALI Abstract  PDF
I Putu Gede Iwan Trisna Jaya, I Gusti Ngurah Widya Hadi, Komang Sri Widiantari
 
Vol 18, No 2 (2020) ANALYZING THE IMPACT OF WORD OF MOUTH AND EXPERIENCE QUALITY ON SCHOOL CHOICE DECISION THROUGH PERCEIVED VALUE AND BRAND IMAGE Abstract  PDF
Maulia Shofiyah Hanum, Rofiaty Rofiaty, Agung Yuniarinto
 
Vol 18, No 2 (2020) PERCEIVED ORGANIZATIONAL SUPPORT AS MEDIATOR IN THE RELATIONSHIP BETWEEN EFFECTIVE HUMAN RESOURCES PRACTICE AND EMPLOYEE ENGAGEMENT IN INDONESIA Abstract  PDF
Tri Djatmiko, Arif Partono Prasetio, Elvira Azis
 
Vol 14, No 3 (2016) Pengaruh Brand Awareness, Perceived Quality, dan Brand Image terhadap Brand Loyalty pada Generasi Y di Indonesia Abstract  PDF
Nuraidya Fajariah, Armanu Thoyib, Fatchur Rahman
 
Vol 14, No 2 (2016) Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Ekuitas Merek pada Pelanggan Hypermarket di Kota Malang Abstract  PDF
Putri Wahyu Ermawati, Achmad Sudiro, Nur Khusniyah
 
Vol 17, No 2 (2019) IDENTIFICATION OF THE INFLUENCE OF ACADEMIC’S PERSONAL CHARACTERISTICS AND ACADEMIC’S PERCEIVED SUPPORT ON UNIVERSITY STUDENTS’ INTENTION TO BECOME TECHNOPRENEUR Abstract  PDF
Mediany Kriseka Putri, Grisna Anggadwita, Mukti Bawono Wicaksono
 
Vol 17, No 1 (2019) THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO Abstract  PDF
Neoda Farizan, Fatchur Rohman, Ananda Sabil Hussein
 
Vol 16, No 4 (2018) THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON LOYALTY WITH PERCEPTION OF VALUE AS A MEDIATION VARIABLE Abstract  PDF
Rusdy Hasby, Dodi Wirawan Irawanto, Ananda Sabil Hussein
 
Vol 17, No 3 (2019) OVERCOMING TURNOVER INTENTION PROBLEMS: DIRECT– INDIRECT MODEL TO IDENTIFY THE EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT AND JOB SATISFACTION IN SERVICE-BASED ORGANIZATIONS Abstract  PDF
Elvira Azis, Arif Partono Prasetio, Kristian Heri Utomo
 
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