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Vol 22, No 3 (2024) The Influence of Perceived Quality, Value, Satisfaction, Trust, Commitment on Loyalty and Strategies to Increase Loyalty Abstract  PDF
Lilik Noor Yuliati, Asep Taryana, Zunika Dwi Anggraini
 
Vol 21, No 2 (2023) ROLE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION Abstract  PDF
Husin Husin, Adya Hermawati, Yuli Purbaningsih, Susriyanti Susriyanti, Sylvia Fettry, Shujahat Ali
 
Vol 16, No 3 (2018) THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY Abstract  PDF
Erik Wahyu Indarto, Imam Suroso, Sudaryanto Sudaryanto, Nurul Qomariah
 
Vol 20, No 4 (2022) DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE? Abstract  PDF
Syahmardi Yacob, Johannes Johannes, Edward Edward
 
Vol 21, No 2 (2023) UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM Abstract  PDF
Yudi Sutarso, Larasati Ayu Sekarsari, Aniek Maschudah Ilfitiah, Laila Saleh Martha
 
Vol 21, No 1 (2023) THE ROLE OF HOSPITAL SERVICE QUALITY IN THE NATIONAL HEALTH INSURANCE / JAMINAN KESEHATAN NASIONAL (JKN) ERA AND THE COVID-19 PANDEMIC Abstract  PDF
Aqlya Zuhra Ilma, Catur Sugiarto
 
Vol 18, No 1 (2020) CUSTOMER LOYALTY, THROUGH CUSTOMER SATISFACTION IN CUSTOMERS PT. XYZ Abstract  PDF
Liliana Dewi
 
Vol 20, No 4 (2022) INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA Abstract  PDF
Mardiana Daya, Yolanda Masnita Siagian, Kurniawati Kurniawati
 
Vol 15, No 3 (2017) CUSTOMER PARTICIPATION AND QUALITY OF SERVICE IN IMPROVING LOYALTY VISITORS IN TOURISM PARK Abstract  PDF
SAHNAZ UBUD
 
Vol 19, No 1 (2021) THE INFLUENCE OF SELF-SERVICE TECHNOLOGY AND CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION Abstract  PDF
Runita Kartika Sari Girsang, Sumiati Sumiati, Achmad Helmy Djawahir
 
Vol 20, No 1 (2022) A MEDIATION ANALYSIS OF COGNITIVE AND AFFECTIVE CUSTOMER TRUST IN CUSTOMER LOYALTY TOWARDS E-MARKETPLACE Abstract  PDF
Evelyn Hendriana, Siti Anjani, Alexander Dennison, Zhafira Nur Subhan
 
Vol 19, No 4 (2021) INCREASE CUSTOMER AFFECTION: FOCUSING ON JUSTICE PERCEPTION EFFECT TO THE LOYALTY Abstract  PDF
Aditya Pramono, Mintarti Rahayu, Djumilah Hadiwidjojo
 
Vol 17, No 1 (2019) THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO Abstract  PDF
Neoda Farizan, Fatchur Rohman, Ananda Sabil Hussein
 
Vol 16, No 4 (2018) THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON LOYALTY WITH PERCEPTION OF VALUE AS A MEDIATION VARIABLE Abstract  PDF
Rusdy Hasby, Dodi Wirawan Irawanto, Ananda Sabil Hussein
 
Vol 20, No 2 (2022) IMPROVING CUSTOMER LOYALTY WARDAH BRAND THROUGH BRAND IMAGE AND PRICE FAIRNESS: CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Abstract  PDF
Achmad Tavip Junaedi, Evelyn Wijaya, Pamuji Hari Santoso, Stefani Chandra
 
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