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EXPLORING THE DYNAMIC INFLUENCE OF PERCEIVED BRAND GLOBALNESS AND LOCALNESS: A CASE STUDY ON HIGH-INVOLVEMENT GOODS

DOI : 10.21776/ub.jam.2023.021.03.14
Abimanyu Tuwuh Sembhodo , Sumiyarto Sumiyarto , Dwi Widiastri , Rushli Fauzan
748 - 762
Abstract : 588
PDF : 22

Exploring Brand Loyalty: Revealing the Effect of Brand Experience Mediated by Brand Love and Trust among Smartphone Users in Malang City

DOI : 10.21776/ub.jam.2024.022.01.03
Rr Ayu Firdausiah , Sunaryo Sunaryo , Sumiati Sumiati , Nurul Aini Binti Zainal Abidin
31-45
Abstract : 822
PDF : 62

DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?

DOI : 10.21776/ub.jam.2023.021.03.01
Sayyidah Hafidhatul Ilmi , Eric Harianto , Riduan Mas’ud , Muhammad Azizurrohman
553 - 566
Abstract : 2634
PDF : 196

HOW BRAND TRUST MAKES PRICE AND SERVICE QUALITY SATISFY CUSTOMER INFORMATION TECHNOLOGY

DOI : 10.21776/ub.jam.2023.021.03.08
Umbas Krisnanto , Fiksa Atlita Natanugraha
659 - 670
Abstract : 641
PDF : 7

ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET

DOI : 10.21776/ub.jam.2022.020.04.01
Eka Putri Innayah , Vivin Maharani Ekowati , Achmad Sani Supriyanto , Masyhuri masyhuri , Fuadah Binti Johari
753-767
Abstract : 2018
PDF : 20

Hubungan Antara Brand Awareness, Brand Reputation, dan Brand Trust pada Restoran Lokal Berbasis Rantai di Kota Malang

DOI : 10.18202/jam23026332.14.3.05
Dimas Hendrawan , Dian Ari Nugroho
pp. 442-453
Abstract : 2107
PDF : 5

STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST

DOI : 10.21776/ub.jam.2022.020.03.14
Deandra Vidyanata
651 – 667
Abstract : 3709
PDF : 90

BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR’S ROLE

DOI : 10.21776/ub.jam.2021.019.01.19
Angga Febrian , Muhtad Fadly
207 – 216
Abstract : 9355
PDF : 203

THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST

DOI : 10.21776/ub.jam.2021.019.02.07
Rima Sera Pratiwi , Ubud Salim , Sunaryo Sunaryo
310 – 318
Abstract : 4716
PDF : 111

THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR

DOI : 10.21776/ub.jam.2021.019.04.06
Dewi Mustikasari Immanuel , Alexandria Bianda H. S.
766 – 781
Abstract : 8104
PDF : 271

Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust

DOI : 10.21776/ub.jam.2024.022.03.07
Fatmah Cholid Bawazir , Eric Harianto , Muhammad Azizurrohman
694-712
Abstract : 568
PDF : 118

THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE

DOI : 10.21776/ub.jam.2018.016.02.05
Arya Krisna Pramudya , Achmad Sudiro , Sunaryo Sunaryo
pp. 224 – 233
Abstract : 6136
PDF : 67

Influence of Brand Image on Brand Loyalty Using Brand Trust and Social Media Engagement

DOI : 10.21776/ub.jam.2024.022.03.15
Nur Fitriayu Mandasari , Muhammad Ashdaq , Enny Radjab , Muhammad Nadir , Listiana Sri Mulatsih
839-850
Abstract : 651
PDF : 69
1 - 13 of 13 items