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THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

DOI : 10.21776/ub.jam.2018.016.03.10
Erik Wahyu Indarto , Imam Suroso , Sudaryanto Sudaryanto , Nurul Qomariah
pp. 457 – 466
Abstract : 9983
PDF : 176

Pengaruh Atribut Produk, Harga, Kebutuhan Mencari Variasi dan Ketidakpuasan Konsumen terhadap Keputusan Perpindahan Merek dari Samsung Galaxy Series di Kota Malang

Anandhitya Bagus Arianto
pp. 294-305
Abstract : 14853
PDF : 60

Analisis Preferensi Konsumen terhadap Atribut Yogurt Drink (Studi Kasus Kota Bogor Jawa Barat)

DOI : 10.18202/jam23026332.14.1.19
Tika Cahyanti , Mukhamad Najib
pp. 176-183
Abstract : 2809
PDF : 74

THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION

DOI : 10.21776/ub.jam.2022.020.04.16
Syafruddin Chan , Kurnia Asni
950-962
Abstract : 3545
PDF : 82

Pengaruh Dimensi Brand Equity (Ekuitas Merek) terhadap Keputusan Pembelian Kartu Telepon Selular Telkomsel di Kota Malang

Nur Ida Iriani
pp.481-490
Abstract : 5577
PDF : 12
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