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ROLE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION

DOI : 10.21776/ub.jam.2023.021.02.03
Husin Husin , Adya Hermawati , Yuli Purbaningsih , Susriyanti Susriyanti , Sylvia Fettry , Shujahat Ali
308 - 318
Abstract : 1285
PDF : 74

IS THE LOYALTY PROGRAM EFFECTIVE IN CREATING LOYALTY PROGRAM SATISFACTION AND STORE LOYALTY? AN EVIDENCE FROM INDONESIA RETAIL INDUSTRY

DOI : 10.21776/ub.jam.2020.018.04.04
Dimas Hendrawan , Rila Anggraeni
645 - 655
Abstract : 2089
PDF : 80

UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM

DOI : 10.21776/ub.jam.2023.021.02.19
Yudi Sutarso , Larasati Ayu Sekarsari , Aniek Maschudah Ilfitiah , Laila Saleh Martha
516 - 533
Abstract : 391
PDF : 37

DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE?

DOI : 10.21776/ub.jam.2022.020.04.07
Syahmardi Yacob , Johannes Johannes , Edward Edward
833-847
Abstract : 573
PDF : 32

TRUST, SATISFACTION, AND LOYALTY OF ISLAMIC BANK CUSTOMERS: ROLE OF RELIGIOSITY

DOI : 10.21776/ub.jam.2023.021.02.17
Evelyn Wijaya , Achmad Tavip Junaedi , Luciana Fransisca , Stefani Chandra , Suyono Suyono
490 - 501
Abstract : 636
PDF : 57

INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA

DOI : 10.21776/ub.jam.2022.020.04.09
Mardiana Daya , Yolanda Masnita Siagian , Kurniawati Kurniawati
865-877
Abstract : 2185
PDF : 161

THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

DOI : 10.21776/ub.jam.2018.016.03.10
Erik Wahyu Indarto , Imam Suroso , Sudaryanto Sudaryanto , Nurul Qomariah
pp. 457 – 466
Abstract : 10071
PDF : 243

Impact of Destination Brand Experience to Increase Destination Brand Loyalty

DOI : 10.21776/ub.jam.2024.022.01.17
Miska Irani Tarigan , Esli Silalahi , Anitha Paulina Tinambunan , Errie Margery , Lusiah Lusiah
219-236
Abstract : 787
PDF : 138

CUSTOMER PARTICIPATION AND QUALITY OF SERVICE IN IMPROVING LOYALTY VISITORS IN TOURISM PARK

DOI : 10.21776/ub.jam.2017.015.03.10
SAHNAZ UBUD
pp. 454 – 462
Abstract : 1275
PDF : 1

Exploring Brand Loyalty: Revealing the Effect of Brand Experience Mediated by Brand Love and Trust among Smartphone Users in Malang City

DOI : 10.21776/ub.jam.2024.022.01.03
Rr Ayu Firdausiah , Sunaryo Sunaryo , Sumiati Sumiati , Nurul Aini Binti Zainal Abidin
31-45
Abstract : 888
PDF : 115
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