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ASSESSING THE EFFECT OF ONLINE LEARNING SERVICE QUALITY ON CUSTOMER RETENTION THROUGH CUSTOMER SATISFACTION AS MEDIATION VARIABLE IN THE CULINARY STUDY PROGRAM BACHELOR DEGREE DURING THE COVID-19 PANDEMIC

DOI : 10.21776/ub.jam.2023.021.02.20
Fabiola Leoparjo , Eric Harianto , Riduan Mas’ud , Gunawan Bata Ilyas , Yulia Nur Hasanah
534 - 552
Abstract : 798
PDF : 54

THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES

DOI : 10.21776/ub.jam.2018.016.04.05
Sulva Widya Sari , Sunaryo Sunaryo , Mugiono Mugiono
pp. 593 – 604
Abstract : 7262
PDF : 27

THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY

DOI : 10.21776/ub.jam.2020.018.01.14
Astrid Puspaningrum
142 - 151
Abstract : 1235
PDF : 11

EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT TO CUSTOMER RETENTION MEDIATED BY CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

DOI : 10.21776/ub.jam.2021.019.04.17
Siti Zainut Tifliyah , Fatchur Rohman , Noermijati Noermijati
896 – 904
Abstract : 2176
PDF : 57

Pemodelan Hubungan antara Variabel Organisasional dan Variabel Pelanggan dalam Penyampaian Layanan serta Pengaruhnya terhadap Retensi Pelanggan pada Lembaga Pendidikan Tinggi

Ahyar Yuniawan
pp. 1027-1040
Abstract : 327
PDF : 0

Relationship Marketing:Pengaruhnya terhadap Retensi Pelanggan (Studi pada Restoran di Surabaya)

Prasetyo Hadi , Djumilah Zain , Mintarti Rahayu , Munawar Ismail
pp.455-464
Abstract : 1090
PDF : 7

IS THE LOYALTY PROGRAM EFFECTIVE IN CREATING LOYALTY PROGRAM SATISFACTION AND STORE LOYALTY? AN EVIDENCE FROM INDONESIA RETAIL INDUSTRY

DOI : 10.21776/ub.jam.2020.018.04.04
Dimas Hendrawan , Rila Anggraeni
645 - 655
Abstract : 2047
PDF : 36

TIKTOK LIVE SHOPPING'S USE OF LIVE STREAMING TO INCREASE WORD OF MOUTH

DOI : 10.21776/ub.jam.2023.021.04.17
Ambun Salsabila Kandung Sonda , Tengku Ezni Balqiah
1091-1108
Abstract : 1955
PDF : 53
1 - 8 of 8 items