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INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA
Abstract : 2104
PDF : 81
Environmental, Social, and Governance Disclosure as Pathway to Business Sustainability on the Mining Companies in Indonesia and America
Abstract : 705
PDF : 28
THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND SOCIAL INFLUENCE TOWARD INTENTION TO USE MEDIATED BY TRUST
Abstract : 5010
PDF : 190
THE ROLE OF SOCIAL MEDIA INFLUENCER ON BRAND SWITCHING OF MILLENNIAL AND GEN Z: A STUDY OF FOOD-BEVERAGE PRODUCTS
Abstract : 11393
PDF : 104
STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST
Abstract : 3848
PDF : 133
A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION
Abstract : 2727
PDF : 221
THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION
Abstract : 4560
PDF : 305
THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION
Abstract : 48147
PDF : 914
CORPORATE SOCIAL RESPONSIBILITY, ECONOMIC VALUE ADDED, ENTERPRISE RISK MANAGEMENT, AND FINANCIAL PERFORMANCE: INTELLECTUAL CAPITAL MODERATION
Abstract : 626
PDF : 20
THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE
Abstract : 6414
PDF : 207
THE ROLE OF JOB BURNOUT AND SOCIAL SUPPORT ON THE EFFECT OF JOB DEMAND TO EMPLOYEE PERFORMANCE
Abstract : 1924
PDF : 48
GREENING THE TOURISTS: ANALYZING THE DRIVERS OF ENVIRONMENTALLY RESPONSIBLE TOURISM BEHAVIOR
Abstract : 731
PDF : 31
GREEN PRODUCT PURCHASE DECISION: THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND WILLINGNESS TO PAY
Abstract : 1728
PDF : 125
ISLAMIC WORK ETHICS AND ENTREPRENEURIAL ORIENTATION TO MICRO BUSINESS' FINANCIAL PERFORMANCE IN MICRO BUSINESS OF MUSLIM FAMILY
Abstract : 1024
PDF : 14
PDF : 7
The Influence of Social Media in Brand Awareness, Word of Mouth, Intention and Donation Decisionat Rumah Zakat
Abstract : 1746
PDF : 17
THE INFLUENCE OF CORPORATE GOVERNANCE, CORPORATE SOCIAL RESPONSIBILITY, FIRM SIZE ON FIRM VALUE: FINANCIAL PERFORMANCE AS MEDIATION VARIABLE
Abstract : 5544
PDF : 49
HOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTEREST
Abstract : 851
PDF : 15
THE INFLUENCE OF LEADERSHIP STYLE ON SERVICE QUALITY IN HIGHER EDUCATION: A STUDY AT A SOCIAL SCIENCE FACULTY
Abstract : 1158
PDF : 6
BRAND AWARENESS INFLUENCES BEHAVIOR TEJA MEMBERS MEMBER CLUB (TMC) ON THE SELECTION OF MEDICAL SERVICES IN HOSPITALS
Abstract : 651
PDF : 2
DEVELOPMENT OF AISAS MODEL TO SEE THE EFFECT OF TOURISM DESTINATION IN SOCIAL MEDIA
Abstract : 6074
PDF : 99
INFLUENCE OF LEADERSHIP STYLE AND INCENTIVES ON AGENT PERFORMANCE IN SOCIAL SECURITY ACQUISITION WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE
Abstract : 562
PDF : 14
THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION
Abstract : 1103
PDF : 56
THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION
Abstract : 3545
PDF : 82
THE EFFECT OF WORKLOADS ON TURNOVER INTENTION WITH WORK STRESS AS MEDIATION AND SOCIAL SUPPORT AS MODERATED VARIABLES
Abstract : 5525
PDF : 103
FARMER SATISFACTION THROUGH FARMER GROUP PERFORMANCE: A STUDY IN SWAMPLAND, SOUTH KALIMANTAN
Abstract : 780
PDF : 7
Influence of Brand Image on Brand Loyalty Using Brand Trust and Social Media Engagement
Abstract : 705
PDF : 101
THE ROLE OF FOREIGN OWNERSHIP, INSTITUTIONAL OWNERSHIP, INCOME-EARNING ABILITY, AND PROFITABILITY ON COMPANY CAPITAL STRUCTURE DYNAMICS
Abstract : 410
PDF : 10
