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THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS

DOI : 10.21776/ub.jam.2023.021.03.12
Dari Aulia Qital , Jono M. Munandar , Muhammad Nur Aidi
718 - 736
Abstract : 806
PDF : 42

THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION

DOI : 10.21776/ub.jam.2023.021.02.10
Almira Vania Puspitasari , Daniel Tumpal H. Aruan
404 - 417
Abstract : 1103
PDF : 56

GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION

DOI : 10.21776/ub.jam.2023.021.04.20
Andika Andika , Nadia Nadia , Mohamad Najmudin , Ale Bemby Hasibuan
1134-1152
Abstract : 1710
PDF : 97

The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory

DOI : 10.21776/ub.jam.2024.022.01.04
Yoseva Maria Pujirahayu Sumaji , Thomas Stefanus Kaihatu , Verrell Sutanto , Fabio Ricardo Toreh , Dewi Mustikasari Immanuel , Muhammad Azizurrohman
46-61
Abstract : 744
PDF : 54

COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION

DOI : 10.21776/ub.jam.2022.020.03.09
Chintata Ardisa , Fatchur Rohman , Astrid Puspaningrum
563 – 577
Abstract : 1933
PDF : 112

THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION

DOI : 10.21776/ub.jam.2019.017.04.09
Arum Nurhandayani , Rizal Syarief , Mukhamad Najib
650-661
Abstract : 48147
PDF : 914

ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET

DOI : 10.21776/ub.jam.2022.020.04.01
Eka Putri Innayah , Vivin Maharani Ekowati , Achmad Sani Supriyanto , Masyhuri masyhuri , Fuadah Binti Johari
753-767
Abstract : 2049
PDF : 34
1 - 7 of 7 items