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THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS
Abstract : 796
PDF : 35
IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION
Abstract : 6768
PDF : 323
THE ROLE OF SEQUENCE MEDIATION ON THE INFLUENCE OF LIVE-STREAMING SHOPPING ATTRIBUTE ON PURCHASE INTENTION
Abstract : 3513
PDF : 60
THE IMPACT OF PRODUCT DESCRIPTION OF INVOLVEMENT PLATFORM TOWARDS PURCHASE INTENTION AT ONLINE STORES ON THE MARKETPLACE PLATFORM
Abstract : 3748
PDF : 21
GREEN COSMETICS IN INDONESIA: UNRAVELING ATTITUDE-BEHAVIOR GAP AND GENDER MODERATION
Abstract : 1643
PDF : 59
THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION
Abstract : 1068
PDF : 36
The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness
Abstract : 1011
PDF : 74
COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION
Abstract : 1885
PDF : 89
Factors Affecting Purchase Intention 5G Smartphone in Indonesia Using the Extended TPB Approach
Abstract : 416
PDF : 39
The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory
Abstract : 722
PDF : 41
EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP
Abstract : 5257
PDF : 51
NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE
Abstract : 3469
PDF : 44
ELECTRONIC WORD-OF-MOUTH (E-WOM) IN SOCIAL MEDIA AS A PREDICTOR OF INVESTMENT INTENTION IN CAPITAL MARKET
Abstract : 2010
PDF : 17
THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR
Abstract : 8073
PDF : 244
THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION
Abstract : 13465
PDF : 101
THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION
Abstract : 47793
PDF : 694
DETERMINING PURCHASE INTENTION IN HALAL PERSONAL CARE PRODUCT: STUDY ON MUSLIMAH MILLENNIAL GENERATION
Abstract : 2171
PDF : 11
E-SERVICE QUALITY, CUSTOMER SATISFACTION, AND REPURCHASE INTENTION: ANALYZING THE IMPACT ON E-COMMERCE PLATFORM
Abstract : 1632
PDF : 23
THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE
Abstract : 6124
PDF : 56
EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY
Abstract : 765
PDF : 5
HOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTEREST
Abstract : 843
PDF : 9
THE EFFECT OF TRUST, RISK, AND WEB DESIGN ON CONSUMER INTENTION BY MEANS OF CONSUMER ATTITUDE TO PURCHASE ONLINE
Abstract : 2921
PDF : 20
THE INTENTION TO USE E-COMMERCE TO PURCHASE GREEN COSMETICS WITH A MODIFIED UTAUT2 APPROACH
Abstract : 2667
PDF : 34
TRUST IN WEBSITE AND ITS EFFECT ON PURCHASE INTENTION FOR YOUNG CONSUMERS ON C2C E-COMMERCE BUSINESS
Abstract : 4329
PDF : 10
THE CONCEPT OF FLOW AS MEDIATING VARIABLES ON THE RELATIONSHIPS BETWEEN PERCEIVED USEFULNESS WITH REPURCHASE INTENTION
Abstract : 773
PDF : 7
