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THE INFLUENCE OF AWARENESS, TRIAL, PREFERENCE, DEVOTION, AND FANATICISM ON THE REPURCHASE INTENTION OF INDOMIE PRODUCTS

DOI : 10.21776/ub.jam.2023.021.03.12
Dari Aulia Qital , Jono M. Munandar , Muhammad Nur Aidi
718 - 736
Abstract : 796
PDF : 36

THE IMPACT OF CONSUMER DECISIONS IN PURCHASING FOODS BASED ON PRICE, PRODUCT DESIGN, LOCATION, AND STORE ATMOSPHERE

DOI : 10.21776/ub.jam.2023.021.02.02
Totok Hendarto , Ermaini Ermaini , Endang Fatmawati , Widodo Ismanto , Teguh Setiawan Wibowo , Chia Han Tsai
296 - 307
Abstract : 1550
PDF : 86

STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST

DOI : 10.21776/ub.jam.2022.020.03.14
Deandra Vidyanata
651 – 667
Abstract : 3706
PDF : 88

THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION

DOI : 10.21776/ub.jam.2023.021.03.03
Syamsul Bachri , Setiawan Mandala Putra , Erwan Sastrawan Farid , Darman Darman , Arung Gihna Mayapada
578 - 592
Abstract : 4425
PDF : 250

A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION

DOI : 10.21776/ub.jam.2023.021.03.18
Sufrin Hannan , Santi Piramita , Jan Horas Vervady Purba
818 - 829
Abstract : 2645
PDF : 153

THE INFLUENCE OF CONSUMER ETHNOCENTRISM AND PERCEIVED VALUE ON PURCHASE DECISION OF LOCAL SHOE IN STUDENT ENVIRONMENT

DOI : 10.21776/ub.jam.2017.015.02.14
Sri Astuti Pratminingsih , Eriana Astuty
pp. 301 - 309
Abstract : 2456
PDF : 6

Terhadap Customer Satisfaction Melalui Purchase Decision dan Fashion Interest dalam Pembelian Handbag Imitasi (Studi pada Mahasiswi di Kota Malang)

DOI : 10.18202/jam23026332.14.2.18
Ike Cindia , Fatchur Rochman , . Sunaryo
pp. 366-372
Abstract : 1497
PDF : 3

The Influence of Green Products on Purchase Decision Behavior in Generation Y and Z with Green Knowledge as an Intervening Variable

DOI : 10.21776/ub.jam.2024.022.01.12
Syifa Milenia Murniati , Arry Widodo
150-160
Abstract : 950
PDF : 78

DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?

DOI : 10.21776/ub.jam.2023.021.03.01
Sayyidah Hafidhatul Ilmi , Eric Harianto , Riduan Mas’ud , Muhammad Azizurrohman
553 - 566
Abstract : 2627
PDF : 186

GREEN PRODUCT PURCHASE DECISION: THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND WILLINGNESS TO PAY

DOI : 10.21776/ub.jam.2023.021.04.14
Ferry Firdaus
1045-1060
Abstract : 1673
PDF : 87

THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASING DECISIONS MEDIATED IN PURCHASE MOTIVATION

DOI : 10.21776/ub.jam.2019.017.01.17
Nugroho Setio Aji , Achmad Helmy Djawahir , Ainur Rofiq
152 – 161
Abstract : 10340
PDF : 48

BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR’S ROLE

DOI : 10.21776/ub.jam.2021.019.01.19
Angga Febrian , Muhtad Fadly
207 – 216
Abstract : 9342
PDF : 192

Mediasi Keputusan Pembelian pada Pengaruh Faktor Situasional dan Faktor Produk terhadap Kepuasan Konsumen Supermarket di Kota Kupang

Thom W. A. Isliko , Mintarti Rahayu
pp.480–492
Abstract : 1102
PDF : 9

Pengaruh Persepsi Iklan, Kesadaran Merek, Citra Merek terhadap Sikap pada Merek dan Keputusan Pembelian (Studi pada Produk Pestisida Merek Sidamethrin 50 EC)

Rahma Tiara Hakim , Christin Susilowati
pp. 537-546
Abstract : 2072
PDF : 18

THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

DOI : 10.21776/ub.jam.2021.019.03.07
Asyhari Asyhari , Sitty Yuwalliatin
535 – 546
Abstract : 6307
PDF : 154

TIKTOK LIVE SHOPPING'S USE OF LIVE STREAMING TO INCREASE WORD OF MOUTH

DOI : 10.21776/ub.jam.2023.021.04.17
Ambun Salsabila Kandung Sonda , Tengku Ezni Balqiah
1091-1108
Abstract : 1955
PDF : 53

Analisis Pengaruh Atribut Produk, Harga, Bauran Promosi terhadap Motivasi dan Keputusan Pembelian (Studi pada Pelanggan Kartu Prabayar Telkomflexi–Trendy di Sawojajar, Kota Malang)

Djunaedi -
pp.142-152
Abstract : 260
PDF : 6

Gender Interaction: Exploring How Shopee Mobile Technology Shapes Consumer Decisions Through the Lens of Consumer Enjoyment

DOI : 10.21776/ub.jam.2024.022.03.06
Febrina Talita , Wahyuningsih Wahyuningsih , Ira Nuriya Santi
672-693
Abstract : 239
PDF : 16

Penentuan Lokasi Pabrik dalam Rencana untuk Perluasan Perusahaan (studi di PT 3M Indonesia dengan sistem Proses Hirarki Analitik)

Dzulfikri .
pp. 161-176
Abstract : 1473
PDF : 175

Faktor-Faktor yang Mempengaruhi Keputusan Pembelian pada Bioskop 21 Ambon Plaza

Grace Tahapary
pp. 435-445
Abstract : 1168
PDF : 5
1 - 20 of 20 items