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1 - 8 of 8 items

How Digital Transformation Can Affect Product Innovation Performance MSMEs: Evidence from West Java

DOI : 10.21776/ub.jam.2024.022.01.19
Vigory Gloriman Manalu , Fauziyah Adzimatinur
253-266
Abstract : 516
PDF : 64

THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, E-SERVICE QUALITY TO CUSTOMER TRUST IN PURCHASING DIGITAL PRODUCT AT THE MARKETPLACE

DOI : 10.21776/ub.jam.2023.021.03.02
Erwin Halim , Lucyana Claudia , Marylise Hebrard
567 - 577
Abstract : 2654
PDF : 232

THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION

DOI : 10.21776/ub.jam.2019.017.04.09
Arum Nurhandayani , Rizal Syarief , Mukhamad Najib
650-661
Abstract : 48580
PDF : 1195

DOES DIGITAL MARKETING BASED ON BRAND IMAGE AND BRAND TRUST AFFECT PURCHASE DECISIONS IN THE FASHION INDUSTRY 4.0?

DOI : 10.21776/ub.jam.2023.021.03.01
Sayyidah Hafidhatul Ilmi , Eric Harianto , Riduan Mas’ud , Muhammad Azizurrohman
553 - 566
Abstract : 2828
PDF : 330

The Role of Live Streaming Value Perception Factors in Forming Trust and Repurchase Intention

DOI : 10.21776/
Tyas Ayu Rahmita , Albari Albari
Abstract : 71

Improving the E-Commerce Ecosystem to Support Online Sales for SMEs: A Case in the Leather Bag and Shoes Industry

DOI : 10.21776/ub.jam.2024.022.04.09
Alifah Dian Rahmania , Eko Liquiddanu , Muh. Hisjam
1053-1063
Abstract : 379
PDF : 96

Factors Affecting Purchase Intention 5G Smartphone in Indonesia Using the Extended TPB Approach

DOI : 10.21776/ub.jam.2024.022.02.14
Ahmad Ariq Fahrillah , Arif Imam Suroso , Lilik Noor Yuliati
492-508
Abstract : 460
PDF : 76

The Emotional Pathways Linking Mindfulness and Impulsive Buying Among Young Women Makeup Enthusiasts

DOI : 10.21776/
Sendi Aulia , Dini Turipanam Alamanda , Grisna Anggadwita , Dinar Mariam Kurniati
158-174
Abstract : 102
PDF : 11
1 - 8 of 8 items