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ROLE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION

DOI : 10.21776/ub.jam.2023.021.02.03
Husin Husin , Adya Hermawati , Yuli Purbaningsih , Susriyanti Susriyanti , Sylvia Fettry , Shujahat Ali
308 - 318
Abstract : 1228
PDF : 46

THE ROLE OF PERFORMANCE FEEDBACK QUALITY TO REDUCE THE PROPENSITY TO CREATE BUDGETARY SLACK AT PRIVATE UNIVERSITY

DOI : 10.21776/ub.jam.2018.016.03.16
Febriana Dwi Rismayanti , Putu Indrajaya Lembut , Dian Wijayanti
pp. 511 – 519
Abstract : 676
PDF : 11

COUNTRY OF ORIGIN AND PERCEIVED QUALITY IN MEDIATING THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON PURCHASE INTENTION

DOI : 10.21776/ub.jam.2022.020.03.09
Chintata Ardisa , Fatchur Rohman , Astrid Puspaningrum
563 – 577
Abstract : 1933
PDF : 112

THE ROLE OF HOSPITAL SERVICE QUALITY IN THE NATIONAL HEALTH INSURANCE / JAMINAN KESEHATAN NASIONAL (JKN) ERA AND THE COVID-19 PANDEMIC

DOI : 10.21776/ub.jam.2023.021.1.07
Aqlya Zuhra Ilma , Catur Sugiarto
82-111
Abstract : 632
PDF : 19

UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM

DOI : 10.21776/ub.jam.2023.021.02.19
Yudi Sutarso , Larasati Ayu Sekarsari , Aniek Maschudah Ilfitiah , Laila Saleh Martha
516 - 533
Abstract : 385
PDF : 21

MEDIATING ROLE OF BRAND, COMMITMENT AND RISK ON THE RELATIONSHIP OF MOBILE BANKING SERVICE QUALITY AND MARKETING PERFORMANCE IN INDONESIA

DOI : 10.21776/ub.jam.2021.019.04.05
Yudi Sutarso , Bachtiar Eka Kaca Sungkana , Dendi Vio Anggriatama , Windi Mega Lavenia
751 – 765
Abstract : 646
PDF : 3

Pengaruh Brand Awareness, Perceived Quality, dan Brand Image terhadap Brand Loyalty pada Generasi Y di Indonesia

DOI : 10.18202/jam23026332.14.3.08
Nuraidya Fajariah , Armanu Thoyib , Fatchur Rahman
pp. 471-480
Abstract : 11547
PDF : 89

THE EFFECT OF SCHOOL HEADS' LEADERSHIP STYLE ON LEARNERS' PERCEPTION OF SCHOOL CLIMATE

DOI : 10.21776/ub.jam.2023.021.1.01
Abegail P. Simbre , Ma. Laarni D. Buenaventura , John Michael Aquino , Jayson L. de Vera , Mary Grace D. de Vera
1-13
Abstract : 1675
PDF : 16

ANALYZING THE IMPACT OF WORD OF MOUTH AND EXPERIENCE QUALITY ON SCHOOL CHOICE DECISION THROUGH PERCEIVED VALUE AND BRAND IMAGE

DOI : 10.21776/ub.jam.2020.018.02.13
Maulia Shofiyah Hanum , Rofiaty Rofiaty , Agung Yuniarinto
326 - 336
Abstract : 871
PDF : 10

THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON LOYALTY WITH PERCEPTION OF VALUE AS A MEDIATION VARIABLE

DOI : 10.21776/ub.jam.2018.016.04.17
Rusdy Hasby , Dodi Wirawan Irawanto , Ananda Sabil Hussein
pp. 705 – 713
Abstract : 4401
PDF : 14

Pengaruh Brand Image terhadap Perceived Service Quality, Kepuasan, dan Loyalitas

. David , Aryo Dewanto , Fatchur Rochman
pp. 662-670
Abstract : 765
PDF : 8

Uncovering the Power of Consumer Involvement: How Perceived Quality Drives E-Commerce Behavior?

DOI : 10.21776/ub.jam.2024.022.03.14
Asyhari Asyhari , Sri Hindah Pudjihastuti , Vina Alfionita , Azmahani Yaacob Othman
816-838
Abstract : 340
PDF : 31

THE ROLE OF QUALITY LIFE AS A MEDIATION EFFECT OF PERCEIVED VALUE AND TOURIST SATISFACTION ON BEHAVIOURAL INTENTION

DOI : 10.21776/ub.jam.2022.020.01.16
Meta Bara Berutu , Fatchur Rohman , Ananda Sabil
161-169
Abstract : 507
PDF : 16

Analisis Faktor-faktor yang Mempengaruhi Kepuasan Debitor Kredit Konsumtif di Bank BNI Cabang Probolinggo

Sukrispiyanto Sukrispiyanto
204 - 216
Abstract : 109
PDF : 1

Pengaruh Brand Awareness, Perceived Quality Dan Brand Image Terhadap Brand Satisfaction Dan Brand Loyalty Pada Jasa Biro Perjalanan Antar Kota Di Kota Malang

Rendra Adi Pramono
pp. 354-364
Abstract : 3843
PDF : 21

The Influence of Perceived Quality, Value, Satisfaction, Trust, Commitment on Loyalty and Strategies to Increase Loyalty

DOI : 10.21776/ub.jam.2024.022.03.10
Lilik Noor Yuliati , Asep Taryana , Zunika Dwi Anggraini
749-766
Abstract : 480
PDF : 72

THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO

DOI : 10.21776/ub.jam.2019.017.01.14
Neoda Farizan , Fatchur Rohman , Ananda Sabil Hussein
127 – 132
Abstract : 5033
PDF : 54

Pengaruh Kualitas Pelayanan Terhadap Loyalitas Debitur Kredit Produktif (Studi pada Kantor Cabang BNI SKC Malang)

I Wayan Jaman Adi Putra
pp. 437-449
Abstract : 301
PDF : 3

Pengaruh Kesadaran Merek dan Asosiasi Merek terhadap Ekuitas Merek pada Pelanggan Hypermarket di Kota Malang

DOI : 10.18202/jam23026332.14.2.19
Putri Wahyu Ermawati , Achmad Sudiro , Nur Khusniyah
pp. 373-386
Abstract : 2659
PDF : 14

STRATEGIES TO INCREASE USER SATISFACTION IN ONLINE SHOPPING APPLICATIONS

DOI : 10.21776/ub.jam.2022.020.02.19
Fariz Fariz
438 – 444
Abstract : 445
PDF : 4

Pelayanan Transportasi Container Untuk Ekspor Terhadap Kepuasan Shipper (Studi pada Jakarta Tanjung Priok Port Area)

Suwarjiyono .
pp. 331-345
Abstract : 241
PDF : 1

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien Rawat Inap di Rumah Sakit Kota Batu

Dolly Irbantoro , Aryo Dewanto , Asih Tri Rachmi N
pp. 158-165
Abstract : 4121
PDF : 8

Pengaruh Kinerja Ekuitas Merek terhadap Proses Keputusan Pembelian Konsumen Minuman Isotonik Mizone pada Pelanggan Hypermart MATOS Malang

Yamunna Yuan , Djasly By
424 - 436
Abstract : 179
PDF : 0

THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE

DOI : 10.21776/ub.jam.2021.019.03.07
Asyhari Asyhari , Sitty Yuwalliatin
535 – 546
Abstract : 6414
PDF : 207

Pengaruh Dimensi Brand Equity (Ekuitas Merek) terhadap Keputusan Pembelian Kartu Telepon Selular Telkomsel di Kota Malang

Nur Ida Iriani
pp.481-490
Abstract : 5577
PDF : 12

Strategi Peningkatan Rantai Nilai Agroindustri Daging Sapi

DOI : 10.18202/jam.v13i4.818
Nur Shabrina , Rizal Syarief , Yandra Arkeman
pp. 682-688
Abstract : 1385
PDF : 8
1 - 26 of 26 items