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READER’S MOTIVATION AND BEHAVIOR TOWARD LECTURER’S DECISION IN CONSUMING MEDIA

DOI : 10.21776/ub.jam.2017.015.03.05
Annestie Ariani , Ma’mun Sarma , Mukhamad Najib
pp. 399 – 410
Abstract : 569
PDF : 1

THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION

DOI : 10.21776/ub.jam.2023.021.02.10
Almira Vania Puspitasari , Daniel Tumpal H. Aruan
404 - 417
Abstract : 1155
PDF : 77

THE SYSTEMATIC REVIEW OF EFFECTIVE PERFORMANCE MANAGEMENT SYSTEMS IN ORGANIZATIONS

DOI : 10.21776/ub.jam.2023.021.02.04
Dickson Mdhlalose
319 - 330
Abstract : 3478
PDF : 107

THE ROLE OF SOCIAL MEDIA INFLUENCER ON BRAND SWITCHING OF MILLENNIAL AND GEN Z: A STUDY OF FOOD-BEVERAGE PRODUCTS

DOI : 10.21776/ub.jam.2019.017.04.07
Tri Hanifawati , Vivayani Wahyu Dewanti , Ghita Dwi Saputri
625-638
Abstract : 11452
PDF : 147

TIK TOK AS A PROMOTIONAL MEDIA TO INFLUENCE CONSUMER PURCHASE DECISIONS

DOI : 10.21776/ub.jam.2022.020.01.17
Luh Kadek Budi Martini , I Nengah Suardhika , Luh Komang Candra Dewi
170-180
Abstract : 18176
PDF : 548

ONLINE LEARNING MANAGEMENT USING GOOGLE SITES IN COVID-19 PANDEMIC ERA

DOI : 10.21776/ub.jam.2021.019.02.10
Eko yuniarto , Febi Dwi Widayanti , Robiul Khasanah
346-353
Abstract : 2103
PDF : 15

INTENTION TO CONTINUE PARTICIPATING: SYSTEM INTERACTIVITY, VIRTUAL SITES, COMMUNITY COMMITMENT IN ONLINE HIJABS COMMUNITY

DOI : 10.21776/ub.jam.2021.019.01.13
Nindria Untarini , Teofilus Teofilus , Timotius F.C.W Sutrisno
141-155
Abstract : 479
PDF : 3

HALAL PERSPECTIVE: A CONCEPT PROMOTION CULINARY THROUGH DIGITAL MARKETING TO IMPROVE SMEs PERFORMANCE IN BATAM

DOI : 10.21776/ub.jam.2020.018.01.05
Putu Hari Kurniawan , Lismayasari Lismayasari , Dian Puspita Novrianti
57 - 63
Abstract : 844
PDF : 25

THE ROLE OF READINESS OF WORK-HOME RESOURCES AND WORK MOTIVATION IN MINIMIZING WORK-FAMILY CONFLICT IN THE COVID-19 PANDEMIC ERA

DOI : 10.21776/ub.jam.2021.019.04.04
Shofia Amin , Siti Raudhoh
738 – 750
Abstract : 759
PDF : 3

Celebrity Endorsement’s Impact on Female College Student Behavior: Investigating Bandwagon Effect, Hedonic, and Utilitarian Value

DOI : 10.21776/ub.jam.2024.022.04.19
Wa Ode Uswatun Miladina Putri Harafah , Ghozali Maski , Ferry Prasetyia
1236-1251
Abstract : 400
PDF : 95
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