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Positive vs. Negative E-WOM: Understanding the More Significant Role in Mediating E-Commerce Quality on Online Impulse Buying

DOI : 10.21776/ub.jam.2024.022.02.11
Rivaldi Arissaputra , Mokh Adib Sultan , Ratih Hurriyati , Vanessa Gaffar , Maisa Azizah Asmara , Sarah Sentika
444–458
Abstract : 751
PDF : 68

THE ROLE OF RELIGIOSITY IN THE CONTEXT OF THE ANXIETY TOWARD PANIC BUYING AND COMPULSIVE BUYING IN THE COVID-19 PANDEMIC

DOI : 10.21776/ub.jam.2022.020.04.19
Hermin Istiasih , Faisol Faisol
983-1000
Abstract : 598
PDF : 9

Impulsive Buying Tendency: Elaboration Likelihood Model Perspective

DOI : 10.21776/ub.jam.2024.022.02.08
Leonard Junio Wibisono , Gladys Greselda Gosal , Teofilus Teofilus , Junko Alessandro Effendy , Sabar Sabar , Muhammad Azizurrohman
397–413
Abstract : 582
PDF : 126

THE EFFECT OF TRUST, RISK, AND WEB DESIGN ON CONSUMER INTENTION BY MEANS OF CONSUMER ATTITUDE TO PURCHASE ONLINE

DOI : 10.21776/ub.jam.2017.015.03.12
Bayu Anugerah Perdana Wijaya Putra , Fatchur Rochman , Noermijati Noermijati
pp. 472 – 479
Abstract : 2932
PDF : 22

THE IMPACT OF CUSTOMER SATISFACTION, CUSTOMER EXPERIENCE, E-SERVICE QUALITY TO CUSTOMER TRUST IN PURCHASING DIGITAL PRODUCT AT THE MARKETPLACE

DOI : 10.21776/ub.jam.2023.021.03.02
Erwin Halim , Lucyana Claudia , Marylise Hebrard
567 - 577
Abstract : 2549
PDF : 178

EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

DOI : 10.21776/ub.jam.2023.021.03.20
Effly Juvita Andarini , Yeshika Alversia
842 - 862
Abstract : 784
PDF : 11

TIKTOK LIVE SHOPPING'S USE OF LIVE STREAMING TO INCREASE WORD OF MOUTH

DOI : 10.21776/ub.jam.2023.021.04.17
Ambun Salsabila Kandung Sonda , Tengku Ezni Balqiah
1091-1108
Abstract : 2024
PDF : 104

The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation

DOI : 10.21776/ub.jam.2024.022.04.07
Putri Ayu Kasuma , Dewi Mustikasari Immanuel , Yuli Kartika Dewi
1015-1037
Abstract : 577
PDF : 248

Pengaruh Celebrity Endorser terhadap Keputusan Pembelian Produk di Indonesia (Penelitian Online)

. Darmansyah , Muhartini Salim , Syamsul Bachri
pp. 230-238
Abstract : 13182
PDF : 144

TIK TOK AS A PROMOTIONAL MEDIA TO INFLUENCE CONSUMER PURCHASE DECISIONS

DOI : 10.21776/ub.jam.2022.020.01.17
Luh Kadek Budi Martini , I Nengah Suardhika , Luh Komang Candra Dewi
170-180
Abstract : 18041
PDF : 452
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