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IMPROVING EMPLOYEE PERFORMANCE THROUGH THE USE OF SOCIAL MEDIA AT THE WORKPLACE: MEDIATED BY EMPLOYEE ENGAGEMENT AND JOB SATISFACTION
Abstract : 919
PDF : 32
INFLUENCE SOCIAL MEDIA MARKETING ACTIVITIES AGAINST BRAND LOYALTY DIRECTLY OR THROUGH CONSUMER SATISFACTION AND BRAND EQUITY ON THE LARGEST E-COMMERCE IN INDONESIA
Abstract : 2185
PDF : 161
A DIGITAL MARKETING STRATEGY USING SOCIAL MEDIA MARKETING TO INCREASE CONSUMER PURCHASE DECISIONS MEDIATED BY BRAND PERCEPTION
Abstract : 2852
PDF : 323
THE ROLE OF SOCIAL MEDIA INFLUENCER ON BRAND SWITCHING OF MILLENNIAL AND GEN Z: A STUDY OF FOOD-BEVERAGE PRODUCTS
Abstract : 11452
PDF : 147
THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION
Abstract : 48580
PDF : 1195
THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND SOCIAL INFLUENCE TOWARD INTENTION TO USE MEDIATED BY TRUST
Abstract : 5194
PDF : 340
THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION
Abstract : 1155
PDF : 77
DEVELOPMENT OF AISAS MODEL TO SEE THE EFFECT OF TOURISM DESTINATION IN SOCIAL MEDIA
Abstract : 6198
PDF : 157
