Search

Advanced filters
51 - 60 of 118 items << < 1 2 3 4 5 6 7 8 9 10 > >> 

THE EFFECT OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND SOCIAL INFLUENCE TOWARD INTENTION TO USE MEDIATED BY TRUST

DOI : 10.21776/ub.jam.2022.020.01.12
Ilham Agung Kurniawan , Mugiono Mugiono , Risna Wijayanti
117-127
Abstract : 5304
PDF : 414

DETERMINING FACTORS OF STUDENT'S ENTREPRENEURIAL INTENTION IN INDONESIA: A META-ANALYSIS

DOI : 10.21776/ub.jam.2019.017.03.11
Denny Bernardus , Fulgentius Danardana Murwani , Dewa Gde Satrya , Imanuel Deny Krisna Aji
471- 478
Abstract : 746
PDF : 11

THE EFFECT OF TRUST, RISK, AND WEB DESIGN ON CONSUMER INTENTION BY MEANS OF CONSUMER ATTITUDE TO PURCHASE ONLINE

DOI : 10.21776/ub.jam.2017.015.03.12
Bayu Anugerah Perdana Wijaya Putra , Fatchur Rochman , Noermijati Noermijati
pp. 472-479
Abstract : 2938
PDF : 24

NEGATIVE MARKETING IN THE COSMETICS INDUSTRY: THE EFFECT OF GREENWASHING PERCEPTIONS ON PURCHASE INTENTION THROUGH BRAND IMAGE

DOI : 10.21776/ub.jam.2022.020.03.19
Christina Whidya Utami , Teofilus Teofilus , Yohannes Somawiharja , Antonius Tanan , Aisyah Salsabila , Yosef Evandro Emantyo , Chia Han Tsai
721-737
Abstract : 3591
PDF : 163

THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR

DOI : 10.21776/ub.jam.2021.019.04.06
Dewi Mustikasari Immanuel , Alexandria Bianda H. S.
766-781
Abstract : 8513
PDF : 591

THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE

DOI : 10.21776/ub.jam.2018.016.02.05
Arya Krisna Pramudya , Achmad Sudiro , Sunaryo Sunaryo
pp. 224-233
Abstract : 6224
PDF : 126

DETERMINING PURCHASE INTENTION IN HALAL PERSONAL CARE PRODUCT: STUDY ON MUSLIMAH MILLENNIAL GENERATION

DOI : 10.21776/ub.jam.2021.019.02.08
Febrina Mahliza , Prita Prasetya
319-334
Abstract : 2199
PDF : 33

Analyzing The Serial Mediation of Customer Brand Co-Creation Behavior and Perceived Value in Enhancing Revisit Intention

DOI : 10.21776/ub.jam.2024.022.04.17
Ni Made Purnami , NI Wayan Mujiati , Uswatun Siwi Kartika Sari , Desak Komang Dea Marcellina Putri Darmadi , Carla Alexandra De Jesus Da Costa
1202-1218
Abstract : 466
PDF : 95

PILGRIMAGE TOURISM EVENTS IN INDONESIA: EXAMINING THE RELATIONSHIP OF BEHAVIORAL BELIEF, MOTIVATION TO COMPLY, ATTITUDES, SUBJECTIVE NORMS, AND INTENTION TO PARTAKE

DOI : 10.21776/ub.jam.2022.020.01.06
Agoes Tinus Lis Indrianto , Adrie Oktavio , Agustinus Nugroho
54-65
Abstract : 594
PDF : 18

WHISTLEBLOWING INTENTION OF FINANCIAL KEEPERS IN EDUCATION ORGANIZATION

DOI : 10.21776/ub.jam.2019.017.02.02
I Wayan Yeremia Natawibawa , Gugus Irianto , Roekhudin Roekhudin
199-206
Abstract : 1053
PDF : 1
51 - 60 of 118 items << < 1 2 3 4 5 6 7 8 9 10 > >>