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ONLINE SHOPPING MOTIVES OF MICRO, SMALL AND MEDIUM ENTERPRISES' PRODUCTS TOWARDS NEW NORMAL ERA

DOI : 10.21776/ub.jam.2023.021.02.06
Popy Novita Pasaribu , Dewi Megawati , Agung Wibowo , Titing Suharti , Leny Muniroh
346 - 359
Abstract : 534
PDF : 33

THE INFLUENCE OF FASHION INNOVATIVENESS ON BEHAVIORAL INTENTION MEDIATED BY BRAND IMAGE AND BRAND LOVE

DOI : 10.21776/ub.jam.2023.021.1.19
Nina Deskartika Miwa , Ananda Sabil Hussein , Mintarti Rahayu
261-271
Abstract : 807
PDF : 57

The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory

DOI : 10.21776/ub.jam.2024.022.01.04
Yoseva Maria Pujirahayu Sumaji , Thomas Stefanus Kaihatu , Verrell Sutanto , Fabio Ricardo Toreh , Dewi Mustikasari Immanuel , Muhammad Azizurrohman
46-61
Abstract : 824
PDF : 102

THE EFFECTS OF USER-GENERATED REVIEWS VERSUS INFLUENCER-GENERATED REVIEWS ON CONSUMER PURCHASE INTENTION

DOI : 10.21776/ub.jam.2023.021.02.10
Almira Vania Puspitasari , Daniel Tumpal H. Aruan
404 - 417
Abstract : 1178
PDF : 85

LEADERSHIP ROLE AND EMPLOYEE INTENTION TO STAY: NEW EVIDENCE FROM HEALTHCARE SECTOR IN EMERGING ECONOMIES

DOI : 10.21776/ub.jam.2023.021.1.08
Retno Purwani Setyaningrum , Jamaliah Said , Djoko Soelistya
112-127
Abstract : 834
PDF : 44

GREENING THE TOURISTS: ANALYZING THE DRIVERS OF ENVIRONMENTALLY RESPONSIBLE TOURISM BEHAVIOR

DOI : 10.21776/ub.jam.2023.021.03.11
Prasetyo Hadi , Ahmad Johan
704 - 717
Abstract : 753
PDF : 43

EXPERIENTIAL VALUE TOWARD BEHAVIORAL INTENTION OF LOCAL FOOD THROUGH CONSUMER ATTITUDE: INSIGHT FROM GEN Z'S IN JAKARTA

DOI : 10.21776/ub.jam.2023.021.1.13
Miharni Tjokrosaputro
179-190
Abstract : 766
PDF : 68

EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

DOI : 10.21776/ub.jam.2023.021.03.20
Effly Juvita Andarini , Yeshika Alversia
842 - 862
Abstract : 809
PDF : 21

IMPACT OF SOCIAL MEDIA MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTENTION

DOI : 10.21776/ub.jam.2022.020.03.15
Kania Oktaviana Winarno , Indrawati Indrawati
668-683
Abstract : 7399
PDF : 762

SYSTEMIC ENTREPRENEURSHIP INTENTION MODEL, FAMILY BACKGROUND, AND PRIOR ENTREPRENEURIAL EXPERIENCE ON STUDENTS' ENTREPRENEURIAL INTENTION

DOI : 10.21776/ub.jam.2023.021.03.07
Suhermin Suhermin , Okto Aditya Suryawirawan , Abdul Talib Bon
642 - 658
Abstract : 654
PDF : 19
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