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Positive vs. Negative E-WOM: Understanding the More Significant Role in Mediating E-Commerce Quality on Online Impulse Buying

DOI : 10.21776/ub.jam.2024.022.02.11
Rivaldi Arissaputra , Mokh Adib Sultan , Ratih Hurriyati , Vanessa Gaffar , Maisa Azizah Asmara , Sarah Sentika
444–458
Abstract : 736
PDF : 58

Impulsive Buying Tendency: Elaboration Likelihood Model Perspective

DOI : 10.21776/ub.jam.2024.022.02.08
Leonard Junio Wibisono , Gladys Greselda Gosal , Teofilus Teofilus , Junko Alessandro Effendy , Sabar Sabar , Muhammad Azizurrohman
397–413
Abstract : 552
PDF : 109

IMPULSIVE REACTION MEDIATES SITUATIONAL FACTORS ON IMPULSE BUYING DECISION OF FOOD PRODUCTS IN SUPERMARKETS IN MALANG CITY

DOI : 10.21776/ub.jam.2017.015.03.09
Astrid Puspaningrum
pp. 444 – 453
Abstract : 775
PDF : 4

THE EFFECT OF MONEY AVAILABILITY, TIME AVAILABILITY AND PROMOTION OF IMPULSE PURCHASE BEHAVIOR OF CHOCOLATE SNACK PRODUCTS THROUGH POSITIVE EMOTIONS

DOI : 10.21776/ub.jam.2021.019.04.03
Hadi Pranoto , Andarwati Andarwati , Sunaryo Sunaryo
725 – 737
Abstract : 1951
PDF : 59

PRICE PERCEPTION: EFFECT OF COUPON PRONENESS AND SALE PRONENESS ON CONSUMER IMPULSE BUYING

DOI : 10.21776/ub.jam.2018.016.01.07
Dewi Mustikasari Immanuel , Carolina Novi Mustikarini
pp. 51 – 60
Abstract : 2109
PDF : 3

Peran Nilai Hedonik Konsumsi dan Reaksi Impulsif sebagai Mediasi Pengaruh Faktor Situasional terhadap Keputusan Pembelian Impulsif di Butik Kota Malang

Fatchur Rohman
251-261
Abstract : 7861
PDF : 40

Anteseden Pembelian Impulsif Produk Fashion oleh Pria (Studi pada Toko Ritel Fashion di Jakarta)

Nuril Aulia Munawaroh , Fatchur Rohman
pp. 340-350
Abstract : 565
PDF : 6

The Impulse Buying of Gen-Z in Surabaya When Using Digital Payment with Gender as Moderation

DOI : 10.21776/ub.jam.2024.022.04.07
Putri Ayu Kasuma , Dewi Mustikasari Immanuel , Yuli Kartika Dewi
1015-1037
Abstract : 532
PDF : 230

Peran Emosi Positif sebagai Mediator Stimulus Lingkungan Toko dan Faktor Sosial terhadap Impulse Buying Tendency pada Matahari Departement Store Kota Ambon

Jondry Adrin Hetharie
pp. 890-898
Abstract : 4857
PDF : 33
1 - 9 of 9 items