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ONLINE SHOPPING MOTIVES OF MICRO, SMALL AND MEDIUM ENTERPRISES' PRODUCTS TOWARDS NEW NORMAL ERA
Abstract : 533
PDF : 26
HOW INTERACTIVITY OF INSTAGRAM ADS THROUGH HEDONIC MOTIVATION CAN AFFECT PURCHASE INTEREST
Abstract : 858
PDF : 24
Celebrity Endorsement’s Impact on Female College Student Behavior: Investigating Bandwagon Effect, Hedonic, and Utilitarian Value
Abstract : 400
PDF : 95
Footwear Industry Investigation: The Impact of Attitude and Habits on Use Intention in Generation Z Based on Theory of Planned Behavior
Abstract : 522
PDF : 87
Peran Nilai Hedonik Konsumsi dan Reaksi Impulsif sebagai Mediasi Pengaruh Faktor Situasional terhadap Keputusan Pembelian Impulsif di Butik Kota Malang
Abstract : 7956
PDF : 63
UTILITARIAN SHOPPING VALUE AND HEDONIC SHOPPING VALUE TO IMPROVE CUSTOMER SATISFACTION AND REPURCHASE INTENTION ON E-COMMERCE BUSINESS
Abstract : 2641
PDF : 83
The Role of Live Streaming Value Perception Factors in Forming Trust and Repurchase Intention
Abstract : 71
Kajian Konseptual Perilaku Hedonis: Perspektif Experiential, Perspektif Epistemik, dan Perspektif Religi
Abstract : 725
PDF : 15
Servicescape, Lingkungan Sosial, Suasana Hati Pengaruhnya terhadap Perilaku Berbelanja Hedonis
Abstract : 1002
PDF : 4
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